Beyond Uber: RideCell Transforming the Future of Mobility
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Keynote presentation for the Telematics Europe conference. Explaining the evolving landscape from vehicle ownership, to car sharing and ridesharing and autonomous ride sharing
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Beyond Uber: RideCell Transforming the Future of Mobility
- 1. Looking beyond Uber: transforming the future of mobility Mark Thomas, VP of Marketing
- 2. 1 Source: United Nations Rapid urbanization will expand the ‘modes’ of mobility 66% of the world’s population to live in cities by 20501 01
- 3. Much of that growth will be in developing countries, especially in Asia and Africa 9% 55% 22% 7% 7% 0.5% 15% 60% 11% 9% 5% 0.5% 27% 54% 6% 8% 4% 0.5% 1950 2011 2050* Source: United Nations Africa Asia Europe Latin America (LA) North America (NA) Oceania Asia Asia Asia Europe Europe Europe NA NA NAAfrica Africa Africa Oceania Oceania Oceania LA LA LA
- 4. Technology & big-data will be key in making breakthroughs to enable urban mobility efficiencies 02
- 5. Funding in new mobility service startups Total funding as of Oct 2016 $8.71B $21.2 Billion $2.01B $7.44B $1.23B $1.43B $336m UBER DIDI CHUXING LYFT OLA GRAB TAXI BLABLACAR Source: Crunchbase
- 6. Venture-capital investments in mobility-related start-ups1 2011 2012 2013 2014 $108m $179m $537m $5 billion 1 By total funding raised to date. Publicly disclosed information only. Source: McKinsey & Company. Data Source for 2016:Crunchbase $21 billion 2016…
- 7. Dramatic economic shift enabled by driverless technologies 03
- 8. Cost of mobility continues to fall Autonomous cars are on the horizon $1.26 Cost per Mile Uber X (LA) Cost per Mile Autonomous Cars as per Lyft CEO $1.00 $0.35 2015 2016 2017 2018 2019 2020 2021 2022
- 9. Ride sharing, car sharing & on-demand will be key in transforming mobility 04
- 10. Are these the solution to next generation mobility?
- 11. We’re already witnessing automakers & transit agencies invest in new mobility services
- 12. The time to act is now! Don't wait. Experiment & embrace partnerships
- 13. The future of mobility will be multi-dimensional
- 14. On-boarding Rider Driver Dispatch App, web, phone Automated dispatch Real-time tracking Management Demand/supply optimization Analytics Fleet management Revenue Payments processing Intelligent pricing Support Customer Support Training App Dynamic Fixed Route Ride Sharing Car Sharing Car Pooling End-to-end business operations
- 15. We’ve made it happen.
- 16. +
- 18. +
- 19. Aug 2015 Aug 2016 300 0 75 150 225 SouthWest Transit Ridership Data +600%
Notes de l'éditeur
- A bit about RideCell We are an operating system for autonomous and new mobility services including Ride Sharing, Car Sharing, Fixed Routes We enable OEMs, Campuses and Transit Agencies to launch and scale these services
- There’s clearly a change in the urban landscape Developing countries will witness this urbanization of the population more dramatically More cars More congestion More pollution
- We will need to solve these problems not by adding more cars but through technology and big data. Smarter networks New mobility services Autonomous vehicles
- And of course Uber has been one of the biggest beneficiaries of this investment
- Investment firms are noticing that this is one of the next big problems that needs to be solved In 2014 Over $5.1B of new capital has been injected into new mobility start ups in
- These changing attitudes will be accelerated by driverless cars We’re seeing a double inflection point that is unprecedented in other industries except maybe the airline industry where the jet age increased access and made travel more convenient then deregulation created new start ups
- But solving the last mile for the time being will be solved through car-sharing and ride-sharing
- The global car sharing market is expected to from over 7 million members and ~112,000 vehicles to in 2015 to ~36 million members and ~427,000 vehicles by 2025 at a CAGR of 16.4% and 14.3% resp
- Some cities are certainly making that decision Altamonte Springs with Uber - couldn’t get the unions and contractors to work figured Uber could do it better Uber charging without displaying the surge pricing New Delhi train station taxi Who’s to say that Uber won’t start to charge based on demographics Transit agencies and Auto Oems have the most to lose
- But some agencies are responding to this threat And Automobile OEMs are launching their own initiatives
- Many think a simple app is the solution All we need to do is broker riders with rides or drivers with cars
- We believe that the future of mobility services will be multi-dimensional It will take a combination of Ride-sharing, car-sharing, fixed route and integration with traditional transit New apps such as Ally and Here’s app point to this multi-modal trip planning
- Giving the user the choice of services from one app Maybe pooling is more attractive Maybe there’s a fixed route bus heading in your direction one street away But to power all these modes of mobility you need more than an app You need an integrated, end to end platform that manages all these modes and in particular helps manage supply and demand and the analytics to help increase efficiency When you can predict demand and motivate drivers to be in a particular area you can increase ridership and utilization
- We’re enabling this capability at RideCell
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- 13,000 sign up for BMW's ReachNow mobility service in first month - http://www.motorauthority.com/news/1103865_13000-sign-up-for-bmws-reachnow-ride-sharing-service-in-first-month ReachNow Adds 150 More Cars and Expands to Southeast Seattle, West Seattle and Magnolia – total of 520 cars - http://www.bmwblog.com/2016/06/28/reachnow-adds-150-cars-expands-southeast-seattle-west-seattle-magnolia/ BMW expands ReachNow on-demand car sharing to Portland, Oregon - https://www.cnet.com/roadshow/news/bmw-expands-reachnow-on-demand-car-sharing-to-portland-oregon/
- One of our transit customers in Minnesota has been using RideCell for over a year They are running an on demand shuttle bus service that integrates with their fixed routes over a 300 sq mile service area
- They have experienced a 600% increase in ridership over the course of a year with the same fleet There are a few factors that have made this possible. It’s cold in Minnesota A more accessible interface to know when vehicles are arriving Seamless payments and transfers Automated dispatch and efficient balance of supply and demand Other numbers: Vehicles in use 5 (up from 3 in 2015)
- There’s hope for transit agencies and OEMs Together we can fight the onslaught of these new providers and together deliver efficient, reliable and affordable services to address the next generation of mobility challenges