How Realtors Can Leverage Video Testimonials for Business Results
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NHAR Fall Convention Seminar on Leveraging Video Testimonials for Business Results
![Video Testimonials – Leveraging Your Relationships for Ongoing Business Results New Hampshire Association of Realtors Convention Oct 18, 2010 @Cyndee Haydon (727) 710-8035 [email_address]](https://image.slidesharecdn.com/nhar10ver2-101016021319-phpapp01/85/How-Realtors-Can-Leverage-Video-Testimonials-for-Business-Results-1-320.jpg)
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How Realtors Can Leverage Video Testimonials for Business Results
- 1. Video Testimonials – Leveraging Your Relationships for Ongoing Business Results New Hampshire Association of Realtors Convention Oct 18, 2010 @Cyndee Haydon (727) 710-8035 [email_address]
- 2. Let Your Happy Clients Help You
- 12. 4 Best times to do a Testimonial
- 19. 7) Keep it short
- 24. Create your own YouTube Channel
- 29. 5000+ More Reasons to Start…
- 33. And then Rinse - Lather - Repeat
- 38. Step 2 - Click Movie Button – Drop & Drag clips
- 43. Step 7 Click “Online” & “YouTube”
- 44. Upload to YouTube Easily
- 51. Easy to Do with other Cameras
- 52. Picasa Gives YouTube Option
Notes de l'éditeur
- Thank you to Jim Cronin and the Real Estate Tomato staff for inviting me and making the VREBC a reality
- Video testimonials give you chance to be your own best referral source – online prospects get referrals from your past clients .
- Google owns YouTube It’s FREE Passes 100 Million #1 in Time Spent Video is here to stay Win the Rule of 7-38-55
- Video leverages 7%-38%-55% Rule Albert Mehrabian (born 1939, currently Professor Emeritus of Psychology, UCLA),known for his publications on the relative importance of verbal and nonverbal messages. His findings on inconsistent messages of feelings and attitudes have been quoted throughout human communication seminars worldwide, and have also become known as the 7%-38%-55% Rule . and secondly, the non-verbal elements are particularly important for communicating feelings and attitude , especially when they are incongruent : if words disagree with the tone of voice and facial expression, people tend to believe the tonality and facial expression. According to Mehrabian, these three elements account differently for our liking for the person who puts forward a message concerning their feelings: words account for 7%, tone of voice accounts for 38%, and body language accounts for 55% of the liking. They are often abbreviated as the "3 Vs" for Verbal, Vocal & Visual. For effective and meaningful communication about emotions, these three parts of the message need to support each other - they have to be "congruent". In case of any "incongruence", the receiver of the message might be irritated by two messages coming from two different channels, giving cues in two different directions Source@ Wikipedia http://en.wikipedia.org/wiki/Albert_Mehrabian
- People more cynical – Video increases believability Conditioned by TV - people tend to believe what they see online It increases odds of building rapport because they can find someone you’ve helped that’s “like them”
- How many times does even your best client recommend you? Anyone Ever refer you over 8000 times?
- 4 best are last four – but others are great for demonstrating parts of the transaction. Final Day of Relocation or Site visit Final Walkthrough… At Closing Table when waiting.. If celebrating that day after closing… Pick spot wisely Accentuate lifestyle if you sell lifestyles
- Allows you to keep it short They feel like they know what to talk about Keep viewers attention span Use the kiss principle – keep it simple People respond well to “because” and understand why
- Why I like General Terms best - Waterfront homes Downtown Condos First time home buyers Investors When to use Specific terms Specific Neighborhoods Specific types of loans Longtail versus competitive SEO words Farming be specific Now this may change with google now reading/transcribing videos Why I like General Terms best - Waterfront homes Downtown Condos First time home buyers Investors When to use Specific terms Specific Neighborhoods Specific types of loans
- Also make a joke about a “good website” doesn’t always mean someone will get a “good Realtor® People want to hear from other real people – It’s the ultimate thank you they can do for me. I explain my business is based on referrals and where are new buyers and sellers today….online
- Why this is my personal rule – people are nervous and hesitant and don’t really want to be on video – ask yourself? Do you? Did you a year ago? You want it to be“real” not too perfect Keep it low stress – conversational and from the heart Low stress means more people will agree to do it for you Just let them know it’s gonna be easy – just going to ask you a few questions about your experience And how we helped you You want to prime them
- I like “interview style” best – let them know I’ll just ask them a few questions Minimize “Camera” – Direct eye contact is key. Must look into their eyes (not the camera) Smile so they stay comfortable Make if natural conversation
- How Much of a Typical Video Online Is Actually Watched? Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Monday 01st of December 2008 12:00:00 AM Tubemogul white paper We are conditioned by TV Commercials 30 and 60 seconds How Much of a Typical Video Online Is Actually Watched? How to lose half your views – go over 1 minute in length Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. - Dec 1, 2008
- You have great rapport so be natural Have casual conversation Laughter puts everyone at ease Remember Keep it low stress Be honest Be comfortable to help put them at ease.
- Done in July 2007 Play it on cell phone via microphone
- Over 5000 more reasons to try
- Pretty balanced between men and women Our ideal client is 45+ years old which this show is who is watching this testimonial
- Keep total video short (@30sec-1 min best) max 3 mins It’s an introduction – not your life story Smile at client when recording – keep eye contact Just like we’ve all heard people can tell in your voice if smiling when making phone calls Looking directly at them smiling puts them at ease and Keeps them from focusing on the camera/recording Only ask about 1 specific part of transaction highlight show your “value” “help” “savings” “benefit” I ask the part that I want to highight – you know your market and what is most beneficial to your business We do a lot of business with people buying 2 nd homes out of the area So for them having an agent that doesn’t waste their time, shows them what they ask for, has local reputable resources and is their advocate are important for our business Embrace progress not perfection – the first one we ever did has poor lighting and sound quality but great message and over 7500 people have seen it on youtube alone – what if I scrapped it or waited for perfect – what a lost opportunity. Ask at the right time – when law of reciprocity not is high At closing At walkthrough At end of relo viist / Generic if video has mass appeal Specific if farming a neighborhood for example
- You know the 10 secrets now lets go through the 8 technical steps to actually create a video to upload using the flip video
- 1) Ask Client about their Experience and record 2) Plug Flip in USB Port & Take Your Video off camera onto Your Computer 3) Click Movie button - Drag and drop in clips 4) Add Titles to beginning & end Credits 5) Add Music if desired 6) Name your “Movie” and push “Create” 7) Bring up Movies and select one to use 8) Now Share “Online” & Upload to YouTube
- Down side is no external microphone jack – but it’s coming
- Show how to flip out arm and it plugs into the computer and starts the software The first time it will have to install the software This is what you will see All your videos on the right Share how to save to the computer and point out menu bar at the bottom
- Gets rid of background noise on other types of videos
- This will be your default youtube title so consider including meaningful words – neighborhood, lifestyle, etc
- Put in your username and password. If you don’t have an account – go create one – it will use your gmail info Give option to create account at bottom left if it’s your first time.
- Discuss why you might use all 3 and how you set to private if you don’t want it indexed before you check it out
- Keep total video short (@30sec-1 min best) max 3 mins It’s an introduction – not your life story Smile at client when recording – keep eye contact Just like we’ve all heard people can tell in your voice if smiling when making phone calls Looking directly at them smiling puts them at ease and Keeps them from focusing on the camera/recording Only ask about 1 specific part of transaction highlight show your “value” “help” “savings” “benefit” I ask the part that I want to highight – you know your market and what is most beneficial to your business We do a lot of business with people buying 2 nd homes out of the area So for them having an agent that doesn’t waste their time, shows them what they ask for, has local reputable resources and is their advocate are important for our business Embrace progress not perfection – the first one we ever did has poor lighting and sound quality but great message and over 7500 people have seen it on youtube alone – what if I scrapped it or waited for perfect – what a lost opportunity. Ask at the right time – when law of reciprocity not is high At closing At walkthrough At end of relo viist / Generic if video has mass appeal Specific if farming a neighborhood for example
- Since Google owns Picasa and YouTube the easiest way you can share a video is to download your videos to your PC into Picasa and then
- That you’ll jump in with both feet and just do it!!