1. Want
to
Understand
The
Future?
“Tell
a
Story!”
says
Intel
By:
Pearlyn
Neo,
G13

2. Why
I
Chose
This
Topic

3. Background
• Director
of
Intel
Corpora>on’s
Interac>on
and
Experience
Research
Group
• Australian
Anthropologist
• Hired
to
help
Intel
– Understand
Women
Geneviev
– Understand
the
Rest
of
e
Bell
the
World

4. Interes>ng
Observa>ons
• Things
that
people
care
about
are
remarkably
consistent
– Iden>fying
the
persistence
is
the
key!

5. Interes>ng
Observa>ons
• TV
–
One
Technology
that
has
the
BIGGEST
impact
on
our
Storytelling
Ability
– Rearranges
Rela>onship
with
• Time
• Space
• Other
People
– Predict
a
Renaissance

6. Interes>ng
Observa>ons
• How
to
spot
what
is
a
trend
or
a
fad?
– Key:
Storytelling
– BeOer
technologies
for
• Crea>ng
stories
• Giving
people
a
voice

7. Evolu>on
of
Storytelling

8. “New
devices,
new
infrastructures,
and
new
experiences
for
starters,
but
also
more
of
the
same
it
seems.
We
want
to
be
social,
we
want
to
be
engaged,
we
like
a
good
story.”
What
does
the
future
hold?

9. Key
Takeaway
Message
• The
things
that
people
care
about
are
CONSISTENT
• Storytelling’s
the
KEY
to
dis>nguishing
between
a
trend
and
a
fad

11. 1) Do
you
think
that
storytelling
is
the
key
to
understanding
the
future
of
technology?
2) What
problems
do
you
foresee
if
we
solely
rely
on
storytelling
as
a
key
to
helping
us
understand
the
future
of
technology?
Issues
for
Discussion