7. Acquia Insight
• Dynamic scoring: On demand scoring
(0-100) based on site code & config
• Drupal code analysis: Identify module
code modifications to quickly identify and
resolve issues
• Configuration monitoring: Monitors
more than 80 configuration, performance
and security settings
• Proactive alerts & recommendations:
Configurable email alerts and practical
‘Help Me Fix’ recommendations.
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14. Inside many large
organizations,
the web is broken
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15. Inside many large
organizations,
the web is broken
• Disparate systems/
sources
• Duplication of content
• High cost to manage
• Not scalable
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17. Build an agile and Flexible Digital Plateform
Microsite
Intranet
Microsite
Web Content Blog Microsite Social
Management Landing Page
Business
Main website
Event site
Extranet
Software
Corp-com Wiki
site Community
platform
Media
gallery Product
site
Promotion
Microsite
Ecommerce
site
eCommerce
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19. Drupal Commons 3.0
• Le meilleure des usages
après retours d’expériences:
- Usages Internet : Commons 2,
Facebook, Foursquare, Quora, Linked-in,
Twitter, Google+…
- Retours clients
- Retours de la communauté Drupal
• Architecture et Refonte totale
- Drupal 7
- Responsive Design
- OpenSaaS vision
• Expérience utilisateur
- Nouveau Design
- Simple et Intuitif
- Responsive Design
• Dashboard et Monitoring
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20. Agile, Flexible and Social Organisation
ART SCIENCE
CMO CTO
Common objectives for the company ...
different operational objectives ...
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22. Offering the Global Digital Platform
with Freedom and Flexibility…
Simplified Digital
No Lock-in Experiences
Open SaaS model offers
Lowest solution TCO
freedom to move your
and the fastest learning curve
customers digital experiences
amongst developers
to any
and Digital Marketers.
Unmatched Mature Cloud
Innovation Model
Accelerate innovation from Leverage mature, optimized
idea to experience at web cloud deployment models
speed across any channel or and offers operational models
device. to map spending plans to
successes.
Unified Platform Best of Breed
Create unforgettable customer Empower the business to mix and
experiences by leveraging a match sales and marketing tools in a
unified platform for content, "string of pearls" approach for
community, and commerce. maximum business impact
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23. Cloud + Open Source
= OpenSaaS
= Freedom
“You can have your head
in the Cloud but keep
one foot on the
Ground…stay free and
have a choice…”
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26. The Mix that company needs ! Warner
Music Group case
SaaS
Internal
Hosting
PaaS
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27. The Mix that company needs ! Warner
Music Group case
Warner Music SaaS
Group
Internal
Hosting
Label Sites
PaaS
Internal
Site(s)
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28. The Mix that company needs ! Warner
Music Group case Templates
Warner Music SaaS
Artist Sites
Group
Internal
Hosting
Label Sites
PaaS
Internal
Site(s)
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29. The Mix that company needs ! Warner
Music Group case Templates
Warner Music SaaS
Artist Sites
Group
Internal
Hosting High trafic sites,
Label Sites
New album,
European Tour...
PaaS
Internal
Site(s)
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32. Enable Sales through Rich Content
Build rich, immersive content experiences (brand boutiques, segment stores)
and enable in-line social features and commerce functions
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33. Enable Sales through Rich Content
Build rich, immersive content experiences (brand boutiques, segment stores)
and enable in-line social features and commerce functions
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34. Corporate Standard
Uniform branding, single tech skill set, massive savings
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35. Corporate Standard
Uniform branding, single tech skill set, massive savings
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36. Editorial, large audience interaction, media
Build rich, immersive content experiences, and enable in-line social features
Social network full integration, multi-channel support
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37. Editorial, large audience interaction, media
Build rich, immersive content experiences, and enable in-line social features
Social network full integration, multi-channel support
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38. Create Context Aware Mobile Experiences
Use location services to deliver relevant information across device platforms
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39. Create Context Aware Mobile Experiences
Use location services to deliver relevant information across device platforms
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40. Connect with Customers through Social CRM
Provide rich, social support experiences
and recognize loyal customers
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41. Connect with Customers through Social CRM
Provide rich, social support experiences
and recognize loyal customers
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44. Offer Superior Customer Service
Reduce support costs while increasing customer satisfaction
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45. Offer Superior Customer Service
Reduce support costs while increasing customer satisfaction
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46. International communication
Multi-sites management, enable in-line social features
Social network full integration, multi-channel, Mulitlinguism
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47. International communication
Multi-sites management, enable in-line social features
Social network full integration, multi-channel, Mulitlinguism
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51. Today more than 8000 APIs web
Integration with Best-of-Breed Tools programmableweb.com
Mobile Social Email Community Video
Primary
application FB/Twitter campaign site portal
site
Measurement and reporting
Drupal
Rich media assets User generated CRM Feeds
Marketing
content automation
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52. Truly Agile Marketing
Pinterest hits New Drupal module 15 Drupal sites go live
10M unique visitors created for website with
Users “pinned” images Pinterest integration
February 2012 March 2012 April 2012
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53. Better Approach, more reactive in this Digital
World
Ex. 1: Traditional Product Ex. 2: Networked Collaboration,
Development Cycle Continuous Innovation
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54. Tailored, Responsive !
..that can be arranged
Content “components” .. for all form factors.
for varying contexts ..
A.Comments
B.Ratings
C.Video Player
D.Personalized Content
E.Related Links
Campaign 1
F.Advertising
G.Share
H.Tags
I. Download
J.Learn More
Campaign 2
K.RSS Feed
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55. Conclusion...
Build the Futur Digital Wolf with Drupal
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56. Predominence
5 of the Big 6 US media companies
11 of the top 18 US media brands
86 of the top 100 universities worldwide
3 of the top 4 global music companies
130 nations using Drupal for gov’t websites
2 largest global pharmaceutical companies
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57. Some of the Bunch
Media Entertainment Public Sector Higher Ed
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58. More of the Bunch
High Tech Pharma / Healthcare Financial Services Others
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61. Optimize Community Marketing
Social Marketing
Build strong brand advocates that do your selling for you.
1.
Social Intranet
2. Take employee collaboration and communications to
the next level with deep social connections
Social CRM
3. Improve support, self-service and loyalty by
tracking customers across social communities
4. Communities for Innovation
Maximize engagement with external
stakeholders, including customer partner and dev
5. communities to drive innovation from expert to
expert interaction
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63. What Makes Drupal Commons Unique?
Built by a global community, for communities
• Update campaigns and content seamlessly within
one toolset
• Deliver the next generation social intranet that joins
content with collaboration for accelerated
knowledge sharing and marketing campaigns
• Build high performance project teams that accelerate
idea to experience and maximize team success
• Maximize engagement with customer, partner, and
developer communities by connecting experts with
experts
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64. Follow Content and Get Notified Fast
• Trending relevant content
reduces noise and improves
usability
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65. Group Information Exchange
• Follow or post content into an
open group.
• Create content in a group and get
listed and become subscribed
automatically.
• Group homepages feature a
handy browsing widget that
makes it easy to drill down into
different types of content within a
group
- Post new content and see the newly
posted content all as part of one
integrated workflow.
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66. Mobile Collaboration: Anytime, Anywhere
• Out of the Box
Responsive Design
Templates for
Smartphone, Tablet,
and Desktop
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67. Members Can Create Personalized
Experiences
• Personal & group
dashboards
• Social bookmarking
• Curated content
• Subscriptions to
content &
discussions
Users work the way they want with dashboards
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68. Content plus Community
• No need for separate CMS
& integration
• Preset, and configurable
content types
• Self-organizing or managed
groups
• Pre-defined content views
• Free tagging and pre-
defined vocabularies
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69. Community Managers Track
& Analyze Results
• Participation &
engagement metrics
- New Users
- Content
- Comments
- Group joins
- Variable date ranges
• Complements Google
Analytics
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70. Developers Have Freedom to Innovate
• Extend Commons with 9k+ modules
• Open standards support:
- Document management
- Application integration
- User access & authentication
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71. Content-Rich Community Experiences
• Built on Drupal 7
• Modular architecture
speeds innovation
• Open, standards-based
platform gives
unparalleled flexibility
• Facilitate structured and
ad hoc collaboration
• Complete control over
brand experience
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