1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILD ENVIRONMENT
SOCIAL PSYCHOLOGY – PSYC0103
JOURNAL
Name: TEO CHONG YIH
Student ID: 0314660
Program: FNBE APRIL INTAKE 2013
Assignment: Journal
Lecturer: Miss Peng Chia Yee
Date of submission: DECEMBER 17, 2013

2. December 10, 2013
The topic of today class is “conformity and group behavior”. Conformity is groups’ size of
consistency to a point but it always will appear dissenter. However, there is only small group of
dissenter when they meet with large group of conformer they started to become confidence less
then finally obey and follow the conformer. According to Controversial landmark experiment in
1960 by Stanly Milgram there are some dissenter will call a stop but when examiner call them to
keep on going the experiment most of the dissenter will obey and follow the instruction, only
little amount of dissenter will stop. Besides, Miss Peng also told us about Zimbardo’s Prison
experiment which shows the power of situations and situations appropriate behavior. The
experiment shows that those students which act as a prison security police tend to gain power
and take control over the prisoner, in opposite way those student which pretend as prison became
weak and easy to be control this indicate the behavior change of a person when the situation
given the power to the person. Besides, we also learnt about the influence of other people which
so called bystander effect. The bystander effect is when people are less likely to help when they
are in groups than when alone, this is because of diffusion of responsibility and ambiguous
situation. After all, I feel that every time of our behavior is always affected by another people
and situation, which will change our thinking and affect our decision making. So, I will ask
myself whenever making a decision is it affect by the others.

3. November 19, 2013
Today topic is attitude and social judgments. Attitudes are positive or negative of object thoughts
which include social issues, groups, institution, consumer product, and people. There are 3
components in attitude which is cognitive, affective and behavioral. The factors in changing
attitude are source, message and receiver. Cognitive component is beliefs or idea, affective
component is emotions feelings, and behavioral component is predisposition to act. Moreover,
we also learnt about theories of attitude chance – learning. There are 3 conditioning which are
evaluative conditioning, operant conditioning, and observational learning. Evaluative
conditioning is about emotion or affective component, operant conditioning is open expression
such as reward and punishment, and observational learning is monkey see monkey do. Operant
conditioning is a form of learning in which response come to be controlled by their consequences.
Miss Peng also shows us a Skinner box experiment to indicate the process of operant
conditioning. Besides, I also learnt about type of reinforcement which consists of primary and
secondary reinforcement. Reinforcement also can be classified into two types which is positive
and negative reinforcement. Positive reinforcement is positive reasons which encourage us to do
something in the other hand negative reinforcement is negative reasons which cause us to do
something. I found that this lecture is very helpful which allow me to understand more about
attitude of people and social judgment.