2012 eCommerce Salary Survey Results

1. 2012
eCommerce Salary Survey
Results

2. 1
Table of Contents
Key Findings ......................................................................................................................... 2
Who’s Working Where? ........................................................................................................ 3
Company and Job Characteristics ..................................................................................... 3
Age, Gender & Education .................................................................................................. 5
Who’s Making What? ............................................................................................................ 9
Salary Makeup and Trends................................................................................................ 9
Job Stability and Satisfaction Guaranteed? ......................................................................... 14
Job security and sentiment .............................................................................................. 14
Mobile Commerce ............................................................................................................... 17
Organizational Preparation for Mobile Commerce ........................................................ 17
Influence of Mobile Commerce over Salary and Work Environment ............................. 18
Tweet What You Learned! .................................................................................................. 19
About ClickTale ................................................................................................................... 19

3. 2
Key Findings
Survey results are based on 731 responses collected from eCommerce professionals
worldwide. Salary figures that appear in this survey reflect annual compensation for each
respondent, including bonuses. All survey results are presented in U.S. dollars.
This survey allows you to compare your compensation to industry peers, better understand
what drives compensation in this market, and learn how to increase your value.
Some of what was learned from this year’s survey:
Almost half of the respondents earn between $50-125,000 a year; 24.9% receive more
than $125,000 a year.
Salaries in certain fields tend to be higher, including: hardware/home improvement,
office supplies and small user experience consulting companies
Salaries tend to be relatively higher in Central America and North America.
Salaries are higher in larger companies. However, job satisfaction tends to be higher in
smaller companies.
In general, salary levels rise with increased experience within an organization.
Specifically, most changes to salary take place after four years and again after eight
years within the same organization.
Women’s salaries are slightly higher than men’s salaries.
There is a correlation between increased salary and age, until the age of 60. At this
point, salaries begin to drop.
In general, salary levels rise corresponding to levels of education.
Slightly more than half of the respondents believe that mobile commerce will affect
their salaries and/or their work environments.
A third of the companies are not prepared for mobile commerce. The remainder of
companies is prepared for mobile commerce, primarily via their websites (45%); only a
small number are prepared for mobile commerce via mobile applications (18%).
eCommerce professionals seem to have mixed reports regarding their feelings of
job security and their levels of compensation:
Approximately two thirds of respondents feel secure in their place of work (68.9%).
Less than 10% feel a lack of job security.
At the same time, 34.5% of respondents feel that it is highly likely that they will change
their places of work in the upcoming year, and an additional 42.8% believe that this is
a possibility.
Levels of job security are relatively higher in Africa and Central America and relatively
low in Europe and Asia.
In general, salary levels rise in relationship to the degree of job security felt by the
respondents.

4. 3
Who’s Working Where?
Company and Job Characteristics
Company Industry
Respondents represent a wide range of industries aside from a relatively large number of
respondents who work in the fashion industry (18%).
Insurance Flowers/Gifts
Toys/Hobbies 2% 1%
2%
Office
Jewelry Supplies
2% 2%
Hardware/Home
Improvement
2%
Furnishing
Automotive 3%
Parts/Accessories
3%
Apparel/Accessories
Books/Music/Video 25%
3%
User experience
consulting firm (1-4
employees)
4% Sporting Goods
4%
Computers/Electronic
s
Finance
10%
4%
Specialty/Non-
Apparel
6% Software/Downloads
Health/Beauty
6% Houseware/Home 9%
6% Mass Merchant
7%

5. 4
Company Location
The majority of respondents are from North America (44%) and Europe (45%) and 5% are
from Oceania.
1% 2% 3% 5%
Central America
Africa
South America
Asia
45%
Oceania
North America
44%
Europe
Company Size (Number of Employees)
A third of the companies (31.1%) employ up to 50 employees and 19.4% employ between
51 and 200 employees. The remainder of the data, representing about half of the
respondents, is equally divided between companies that employ between 201 and 500
employees (10.5%), between 501 and 2000 employees (13.0%), between 2001 and 10,000
employees (11.1%) and large companies with over 10,000 employees (14.8%).
25.0%
19.4%
20.0% 18.3%
14.8%
15.0%
12.9% 13.0%
10.5% 11.1%
10.0%
5.0%
.0%
1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+

6. 5
Company Revenue
Approximately a third of the companies in the diagram earn less than $10 million per year,
and 23.8 earn between $10 million and $100 million per year. More than half of the
companies in the diagram earn less than $100 million per year.1
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
.0%
<@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10B
Age, Gender & Education
Male vs. Female Ratio
More than two thirds of the respondents are male (69%).2
Male
70%
Female
30%

7. 6
Age Groups
Slightly more than half of the respondents are under the age of 35 (52.3%). More than 85%
of the respondents are between the ages of 18 and 45.3
25.0%
20.0%
15.0%
10.0%
5.0%
.0%
18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 or
older
Education Level
The vast majority of the respondents have had academic education. Close to two thirds have
a Bachelor’s degree, and a quarter of the respondents have a Master’s degree or more.
40.0%
35.2%
35.0%
29.3%
30.0%
25.0%
20.0%
20.0%
15.0%
11.6%
10.0%
5.0% 3.4%
0.5%
0.0%
12th grade or Graduated Some college, Associate Bachelors Post-graduate
less high school or no degree degree degree degree
equivalent

8. 7
Position at Work
Practically all of the respondents (94%) work full-time. 5% of the respondents are external
(and work as freelancers or for subcontractors).
Student Unemployed
0% 0%
other
3%
Full-time
employee (30 or
more hours per
week)
94%
Contractor /
Freelance / Solo Part-time
consultant employee (less
5% than 30 hours per
week)
1%
Company Department
More than half of the respondents work in the Marketing Department (45%) or the Sales
Department (12%). Approximately 11% of the respondents work in the Information
Technology Department and an additional 5% work in departments that are responsible for
data analysis.
Analytics
5%
Sales IT
12% 11% Product
7%
Other Design
16% 3%
R&D
Marketing
1%
45%
Finance
Other 0%
4%

9. 8
Seniority Level
The vast majority of respondents (75.9%) are mid-level managers. The rest of the
respondents are mostly senior-level managers.
40.0% 36.8%
35.0%
30.0%
25.0%
20.9%
20.0% 18.2%
15.0%
10.0% 7.4%
5.6% 4.8%
5.0% 3.0%
1.1% 1.8%
.1% .3%
.0%
Tenure in the Organization
Most of the respondents (70.3%) have been working in their respective organizations for less
than 5 years.
35.0%
31.5%
30.0%
25.0%
21.2%
20.0%
16.6%
15.0% 13.5%
9.2%
10.0%
4.1%
5.0% 2.5%
1.5%
.0%
Less than 1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than System
one year 10 Years

10. 9
Who’s Making What?
Salary Makeup and Trends
Annual Salary
Slightly less than half of the participants in the sampling earn between $50,000 and
$125,000 a year (47.4%). Slightly more than a quarter of the respondents earn less than
$50,000 a year (27.8%). The rest of the respondents (24.9%) earn more than $125,000 a
year.
25.0%
20.0%
15.0%
10.0%
5.0%
.0%
Less than $25,000 to $35,000 to $50,000 to $75,000 to $100,000 to $125,000 to $150,000 or
$25,000 $34,999 $49,999 $74,999 $99,999 $124,999 $149,999 more
It is noteworthy that most salary changes take place after four years in a position, with an
additional jump taking place after eight years within the organization.
$150,000.0
$134,292.4
$122,983.1
$125,000.0 $118,707.8
$109,059.0
$100,000.0 $91,357.3
$87,834.2
$82,189.2
$75,000.0
Less than one 1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than 10
year Years

11. 10
Salary By Industry
Salary levels are relatively high in the following industries: hardware/home improvement,
office supplies and small user experience consulting companies.
Salary levels are relatively low in the following industries: jewelry, houseware/home,
flowers/gifts and toys/hobbies.
$160
$140
$120
$100
$80
$60
$40
$20
$-
Salary by Company Location
Salaries tend to be higher in Central America and North America.
Salaries are relatively low in South America and Asia.
$160,000.0
$145,000.0
$140,000.0
$117,154.5
$120,000.0
$105,592.1
$100,000.0
$85,800.8
$80,000.0 $73,044.0
$61,354.0
$60,000.0 $46,055.0
$40,000.0
$20,000.0
$0.0
Central North Oceania Europe Africa South Asia
America America America

12. 11
Salary by Company Size
In general, the larger the company (number of employees), the higher the salaries.
$160,000.0
$137,775.5
$140,000.0 $131,193.2
$120,000.0
$97,983.5 $98,549.1
$100,000.0 $91,008.2
$82,717.6
$80,000.0
$60,000.0 $55,182.6
$40,000.0
$20,000.0
$0.0
1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+
Salary by Company Revenue
Salary levels rise as the profitability of the company rises.
Salary levels are relatively low among respondents who work for companies that are making
less than $10 million in profit.
$160,000.0 $148,046.8
$140,769.4
$140,000.0
$118,405.9
$120,000.0 $107,494.4
$101,747.4
$100,000.0 $92,549.1
$80,000.0 $69,392.5
$60,000.0
$40,000.0
$20,000.0
$0.0
<@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10B

13. 12
Salary by Gender
Women’s salaries are slightly higher than men’s salaries.
$110,000.0
$100,847.7
$100,000.0 $97,464.0
$90,000.0
Female Male
Salary by Age
On average, salaries rise with age, reaching a high point at age 56-60. For individuals over
the age of 60, salaries begin to drop.
$225,000
$200,000
$175,000
$150,000
$125,000
$100,000
$75,000
$50,000
$25,000
$0
18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 or
older
Salary by Seniority
On average, individuals with more senior positions in the company tend to have higher
salaries.
The exception to this is the status of owners, who probably represent owners of smaller
businesses.
$225,000.0 $195,549.6
$200,000.0 $188,147.1
$175,000.0
$150,000.0 $137,665.4
$125,000.0 $95,932.4
$100,000.0 $72,212.9
$68,286.9
$75,000.0 $55,204.4
$50,000.0 $34,328.4
$25,000.0 $8,100.0 $9,684.0
$-
Unpaid Training Partner Entry Manager Senior Director VP Owner C-Level

14. 13
Salary by Education
In general, salary levels rise corresponding to levels of education.
It is surprising that the salaries earned by individuals with lower levels of education are
higher than the salaries earned by individuals with higher levels of education. However, this
probably reflects the low number of respondents (4 respondents) and it is likely that it is a
minor deviation and does not reflect a general trend.
$125,000.0 $116,196.1
$97,652.2
$100,000.0 $91,870.6
$78,686.3 $82,583.2
$75,000.0 $62,753.5
$50,000.0
$25,000.0
$-
12th grade or Graduated high Some college, Associate Bachelors Post-graduate
less school or no degree degree degree degree
equivalent
Annual Bonus
Approximately half of the respondents (49.7%) receive an annual bonus.4
49.8%
49.7%
49.6%
49.4%
49.2%
49.0%
48.8%
48.6% 48.6%
48.4%
48.2%
48.0%
No Yes

15. 14
Job Stability and Satisfaction Guaranteed?
Job security and sentiment
Job Satisfaction
Most of the respondents are satisfied with their jobs (68.5%). Approximately 10% of the
respondents report dissatisfaction with work.5
60.0%
50.8%
50.0%
40.0%
30.0%
20.8%
20.0% 17.8%
10.0% 7.3%
2.3%
0.0%
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
Salary Earnings and Job Satisfaction
In general, salary levels of individuals with high levels of job satisfaction are higher than the
rest of the respondents.
$140,000.0 $132,335.9
$120,000.0
$100,000.0 $94,403.4
$88,621.8 $85,162.2 $84,717.1
$80,000.0
$60,000.0
$40,000.0
$20,000.0
$0.0
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

16. 15
Possibility of Looking for a Job Next Year
34.5% of respondents feel that it is highly likely that they will change their places of work in
the upcoming year, and an additional 42.8% believe that this is a possibility.6
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Not likely Maybe Very likely
It is clear that the decision to look for a new job is connected to the salary level of the
employee. Employees with relatively high salaries do not intend to look for new jobs in the
upcoming year.
Individuals who indicated that they are looking for a new job this year (to a greater or lesser
extent) tend to have significantly lower salaries than the first group of respondents.
$115,000.0 $112,474.6
$110,000.0
$105,000.0
$100,000.0
$94,415.1 $95,104.4
$95,000.0
$90,000.0
$85,000.0
Not likely Maybe Very likely

17. 16
Job Security
Approximately two thirds of the respondents feel a sense of job security (68.9%), and less
than 10% of the respondents report a lack of job security.7
60.0%
49.7%
50.0%
40.0%
30.0%
21.1%
19.3%
20.0%
10.0% 7.1%
0.0%
Very Insecure Neutral Secure Very secure
Job Security by Salary
In general, salary levels rise in relationship to the degree of job security felt by the
respondents.
It is interesting to note that the salary levels of individuals, who feel insecure about their jobs,
tend to be relatively lower.
$120,000.0 $111,056.8
$98,233.5 $96,861.7
$100,000.0
$79,883.5
$80,000.0
$60,000.0
$40,000.0
$20,000.0
$0.0
Very Insecure Neutral Secure Very secure

18. 17
Job Security by Location
Levels of job security are relatively higher in Africa and Central America and relatively low in
Europe and Asia.
9.0
8.0
7.0 7.0 6.7
7.0 6.6 6.4 6.2
5.9
6.0
5.0
4.0
3.0
2.0
1.0
Africa Central North South Europe Oceania Asia
America America America
Mobile Commerce
Organizational Preparation for Mobile Commerce
A third of the companies are not prepared for mobile commerce.
The remainder of companies is prepared for mobile commerce, primarily via their websites
(45% of the diagram); only a small number are prepared for mobile commerce via mobile
applications (18%).8
Yes, with a mobile No
No
website 36%
46% Yes, with a mobile app
Yes, with a mobile website
Yes, with a
mobile app
18%

19. 18
Influence of Mobile Commerce over Salary and Work Environment
Slightly more than half of the respondents believe that mobile commerce will affect their
salaries and/or their work environments.9
No No
Yes 49%
51% Yes
A negligible percentage of survey respondents did not participate in the following sections:
1 2 3 4 5
Company Revenue (2.2%), Male vs. Female (1%) , Age Groups (1.2 %), Annual Bonus (1.7%), Job
6 7 8
Satisfaction (1.1%) , Possibility of looking for a job next year (1.4%) , Job security (2.9%), Organizational
9
Preparation for Mobile Commerce (1%), Influence of Mobile Commerce over Salary and Work Environment
(1%)

20. 19
Tweet What You Learned!
Education can increase your eCommerce salary by 87% with a graduate school
degree earning $62K and post-grad earning $116K
Women working in eCommerce earn higher salaries than men
1/3 of eCommerce companies are not prepared for mobile commerce
Hardware and home improvement website professionals are the highest paid
eCommerce professionals in the world
eCommerce professionals in their late 50s make double the salary of those in their
30s
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