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November 2014
WhatsApp: Even private chatter now
exploited by billionaires
David Kreps, University of Salford
agenda
✤ Why WhatsApp?
✤ Peter Thiel, the string-puller
behind Zuckerberg
✤ The data about our “herd”
behaviour
✤ Does any of it matter?
Mark Zuckerberg mosaic.
(Credit: Charis Tsevis; Original Photo: Francois G. Durand)
Why WhatsApp?
✤ $21.8bn purchase
✤ SMS / Email vs Messenger Apps
✤ Demographics
✤ Phone book
✤ Big Data
Facebook 10th Birthday Infographic http://www.thedrum.com/
Peter Thiel
✤ Paypal Founder
✤ Henge Fund Manager
✤ First investor in Facebook
✤ Believer in Rene Girard
✤ Mimetic theory: ‘herd’
behaviour
✤ Steering Committee of
Bilderberg Group
✤ Megarich Elite
Facebook Friend connections
Illustration: Paul Butler
Income Inequality - US Income Inequality - UK
Productivity vs Income - US
http://www.newyorker.com/news/john-cassidy/pikettys-inequality-story-in-six-charts
MotherJones
Data mining the
herd
✤ Big Data is lots of your little
data
✤ Data mining for targeted
advertising
✤ Data mining for societal trends
✤ Anti-terrorism
✤ social control
http://www.theguardian.com/world/shortcuts/2013/aug/20/edward-snowden-21st-century-revolutionary-icon
Most global telecoms go through the US
✤ Government data requests that we
actually KNOW about
✤ Massive 19% increase in such
requests Jan-June 2014
http://mashable.com/2014/11/04/facebook-government-requests/
✤ ‘Sentiment analysis’ looking for
sarcasm that might turn into violent
incidents
✤ Has govt. as much right as
marketing companies to our social
media / private chatter?
Does it matter?
✤ Most studies suggest even youngsters use the privacy controls on
Facebook: they certainly seem to care
✤ Neocommunitarian ‘herding’ of populations by billionaire elites and
security services not very democratic
✤ Privacy laws focus on the individual in the assumption that the group is
thus automatically protected
✤ Need for new laws/guidelines on the protection of the group: two moral
imperatives - individual human rights AND general human welfare
Contact
✤ Dr David Kreps
✤ http://snipr.com/davidkreps
✤ d.g.kreps@salford.ac.uk

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Whats app? Even private chatter now exploited by billionaires

  • 1. November 2014 WhatsApp: Even private chatter now exploited by billionaires David Kreps, University of Salford
  • 2. agenda ✤ Why WhatsApp? ✤ Peter Thiel, the string-puller behind Zuckerberg ✤ The data about our “herd” behaviour ✤ Does any of it matter? Mark Zuckerberg mosaic. (Credit: Charis Tsevis; Original Photo: Francois G. Durand)
  • 3. Why WhatsApp? ✤ $21.8bn purchase ✤ SMS / Email vs Messenger Apps ✤ Demographics ✤ Phone book ✤ Big Data
  • 4.
  • 5. Facebook 10th Birthday Infographic http://www.thedrum.com/
  • 6. Peter Thiel ✤ Paypal Founder ✤ Henge Fund Manager ✤ First investor in Facebook ✤ Believer in Rene Girard ✤ Mimetic theory: ‘herd’ behaviour ✤ Steering Committee of Bilderberg Group ✤ Megarich Elite Facebook Friend connections Illustration: Paul Butler
  • 7. Income Inequality - US Income Inequality - UK Productivity vs Income - US http://www.newyorker.com/news/john-cassidy/pikettys-inequality-story-in-six-charts MotherJones
  • 8. Data mining the herd ✤ Big Data is lots of your little data ✤ Data mining for targeted advertising ✤ Data mining for societal trends ✤ Anti-terrorism ✤ social control http://www.theguardian.com/world/shortcuts/2013/aug/20/edward-snowden-21st-century-revolutionary-icon Most global telecoms go through the US
  • 9. ✤ Government data requests that we actually KNOW about ✤ Massive 19% increase in such requests Jan-June 2014 http://mashable.com/2014/11/04/facebook-government-requests/ ✤ ‘Sentiment analysis’ looking for sarcasm that might turn into violent incidents ✤ Has govt. as much right as marketing companies to our social media / private chatter?
  • 10. Does it matter? ✤ Most studies suggest even youngsters use the privacy controls on Facebook: they certainly seem to care ✤ Neocommunitarian ‘herding’ of populations by billionaire elites and security services not very democratic ✤ Privacy laws focus on the individual in the assumption that the group is thus automatically protected ✤ Need for new laws/guidelines on the protection of the group: two moral imperatives - individual human rights AND general human welfare
  • 11. Contact ✤ Dr David Kreps ✤ http://snipr.com/davidkreps ✤ d.g.kreps@salford.ac.uk