Crossing the bridge between Google Analytics & Salesforce
•Télécharger en tant que PPTX, PDF•
1 j'aime•102 vues
The path to an operational business & marketing dashboard in Google Datastudio.
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Crossing the bridge between Google Analytics & Salesforce
Similaire à Crossing the bridge between Google Analytics & Salesforce (20)
Plus de Daan Goor
Plus de Daan Goor (9)
Dernier
Dernier (20)
Crossing the bridge between Google Analytics & Salesforce
- 2. Daan Goor
- 3. Feraz Zeid
- 5. A challenging path to connection
- 6. The path to an operational marketing dashboard KPI redefinition + target exercise Framework + proof of concept Dashboard creation + iteration Introduction & distribution Internal stakeholders
- 7. Luxury of redefining KPI’s
- 8. How did we redefine our KPI’s? Digital Goals Marketing Goals Audience Types Business Goals Strategic Theme Your new horizon in hospitality Increase recruitment Known vs unknown Optimize channel mix Decrease cost/request
- 9. How did we redefine our KPI’s?
- 10. How did we determine targets? 20182017 Q4 trial new tactics 2016 Evaluation trial Monthly targets per school
- 11. Inside-eye of a framework
- 12. Which datasources do we have? Google Analytics Google Search Console Google AdWords Facebook Ads Popup tool SalesForce Google Spreadsheets Google DataStudio
- 13. Which dashboards do we need? Reporting Monitoring Funnel Overview Schools Channels Geography Requests Overview SEO AdWords Facebook WisePops Salesforce cycle Find your school Application process
- 14. Revelation of a dashboard
- 15. How did our dashboards evolve? 2015 2016
- 16. Filter year/month Funnel (GA to Salesforce) Top-performing metrics Request-to-user % (Google Analytics) Lead-to-user % (Salesforce) Targets for 2017 GA actual vs target requests vs Salesforce leads GA actual vs target requests per school
- 17. How did we connect datasources? Google Analytics Google Search Console Google AdWords Facebook Ads Popup tool SalesForce Google DataStudio Google Spreadsheets Addons
- 18. How did we connect datasources? GA import Google Analytics Google Search Console Google AdWords Facebook Ads Popup tool Salesforce Google DataStudio SF import By synchronizing dimensions & create new metrics
- 19. How did we import GA?
- 20. How did we import Salesforce?
- 21. How did we synchronize dimensions? Synchronized dimensions New metrics
- 22. Filter year/month Request-to-user % (Google Analytics) Lead-to-user % (Salesforce) Lead Life Cycle High Potential Leads
- 24. Which dashboards did we create? Reporting Monitoring Funnel Overview Schools Channels Geography Requests Overview SEO AdWords Facebook WisePops Salesforce cycle Find your school Application process
- 25. How did we introduce the dashboard?
- 27. Euh, wait, the future is now!
- 28. And the not too distant future?
- 29. At last, we will connect directly Google Analytics Google Search Console Google AdWords Facebook Ads Popup tool SalesForce Google Spreadsheets Google DataStudio
- 30. Some takeaways
- 31. The path to an operational marketing dashboard KPI redefinition + target exercise Framework + proof of concept Dashboard creation + iteration Introduction & distribution Internal stakeholders
- 32. Thanks!