Wearables that rocks my world and some that don't
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a presentation i did for the Festival of Marketing 2014 #FoM14 on some wearables that rocks my world (and a few that don't).
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Wearables that rocks my world and some that don't
- 1. A FEW WEARABLES THAT ROCK MY WORLD A N D S O M E T H AT D O N ’ T
- 2. You could say that digital has disrupted all our five senses
- 3. Sight
- 4. Sound
- 5. Smell
- 6. Taste
- 8. Digital have changed the way people consumer content.
- 16. #TheDisappearingDevice #ManagingMatter #RealTimeExperiences #PeopleToPeople Trending in the head of an UX designer
- 18. www.youtube.com/watch?v=_d6KuiuteIA www.youtube.com/watch?v=oWu9TFJjHaM www.youtube.com/watch?v=JSnB06um5r4
- 23. People-to-people
- 26. Managing matter. AKA The Internet of Things
- 31. IoT + Wearables
- 32. Value chain Real-time (customer & business) data Massive world-wide user base Value added services Developers Device OS Device Real-time (customer & business) data Massive world-wide user base Value added services Developers Device OS Device Value chain
- 33. Sensors
- 35. Glass(es)
- 36. Clothing
- 37. Jewelry
- 38. Smart watches
- 40. • Healthcare • Lifestyle • Security • Insurance • Construction The wave…
- 41. Healthcare
- 42. Healthcare
- 43. Lifestyle
- 44. Security
- 45. Source: Fjord What’s the tech you’re wearing?
- 46. “How would you be interested in wearing/using a sensor device, assuming it was from a brand you trust, offering a service that interest you?” Source: North America Technographics™ Consumer Technology Survey, 2013 Base: 4,657 US online adults (18+)
- 47. INCREASE MOTIVATION Psychology REMOVING FRICTION Usability (from Joshua Porter) User Experiences
- 48. So as a brand, or marketer…
- 49. Value chain Real-time (customer & business) data Massive world-wide user base Value added services Developers Device OS Device Real-time (customer & business) data Massive world-wide user base Value added services Developers OS Value chain Tools to know what data that counts Global customer engagement Products & Services Your team and agencies Idea(s) Digital eco-systemDevice
- 50. Make it real. Bring it to life, step by step. Clarify the problem, its context and next steps 1 2 3 5 Spark Brief Convincer Let it go 4 Rapid prototyping Start an idea from any stimulus, internal or external Decide what it would take to make a convincing proposal Go live, let people use it. Learn from it and keep going. Ideas
- 52. Your team and your agencies
- 53. Things with Networked sensors Data stores Analytic engine What product/services are now possible? and, what organisation do you need to support it? Product & Services
- 54. Things with Networked sensors Data stores Analytic engine What type of marketing is now possible? and, what brand stories will it create? Paid Marketing
- 55. Global customer engagement - Customer Centricity
- 56. Data that counts 6.0 million estimated impressions from 835 Twitter mentions by 248 users.