The report titled “Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)” analyzes. For details, write to info@daedal-research.com

1. Global Licensed Merchandise Market-Focus on
Licensed Toys (2016-20) Trends & Opportunities
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2. Scope of the Report
The report titled “Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and
Opportunities (2016-2020)” analyzes the potential opportunities and significant trends in the
global licensed merchandise retail market, with special focus on licensed toys. The report
provides detailed analysis of the market size and segmentation of the industry with regional
focus on major North American markets such as the United States and Canada and Asia Pacific
region. The US is the birthplace of many international licenses and is the biggest licensed toys
market globally. Europe is the second largest licensed toy region in the world. Asia Pacific is
catching up by being home to seven out of the top 10 most heavily licensed traditional toys
and markets globally.
The report also assesses the market share of the industry based on popular licensing
categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and
analysis of the business strategies of the leading companies operating in the segment such as
Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc.
are also included in the report.
Geographical Coverage
 The US
 Canada
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3.  Asia Pacific
Company Coverage
 Disney Consumer Products, Inc.
 Warner Brothers Consumer Products, Inc.
 Viacom Inc.
Executive Summary
Licensing refers to the business arrangement allowing one company to permit another company
to manufacture its products for a specified payment. There are practically no limits on
merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to
rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of
global licensed merchandise industry in recent years. Licensed character toys especially
Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital
role in driving sales and new product launches within toys industry overall.
Some of the factors driving sales of licensed toys and licensed merchandise market overall are
high demand from emerging markets, rise in spending on toys by kids and release of
blockbusters especially Hollywood movies. Major market constraints are toy safety,
counterfeiting of toys and unfavorable structural trends in the market globally.

4. Global Licensed Merchandise Market: Overview
Licensed merchandise refers to any situation where a company licenses another company's
protected imagery or trade dress (e.g., logos, cartoon characters, color systems) to appear on or
with the licensor's offerings.
Global Retail Sales of Licensed Merchandise
Market Size by Value, 2009-15E (US$ Billions)
• Market size of global licensed merchandise market by value is expected to reach to US$……
billion in the year 2020, from US$…………… billion in 2014 by growing at a CAGR of………%.
• Growth in the market is due to …………………………………………….
Global Retail Sales of Licensed Merchandise
Market Size by Value Forecasted, 2016E-20E
(US$ Billions)
2016E 2017E 2018E 2019E 2020E2009 2010 2011 2012 2013 2014 2015E

5. Global Licensed Toys Market: Overview
Global sales of licensed toys are estimated to total to US$ … billion in the year 2015, reporting an
increase of ..% over its previous year’s value of US$ .. billion. In the year 2014 sales of interactive
toys were down globally.
Global Licensed Toys Market Size by Value,
2013-15E (US$ Billions)
• Market size of licensed toys market by value is estimated at US$ …………billion in the year
2020, from US$…………… billion in 2014 by growing at ………%.
• Growth in the market is due to …………………………………………….
Global Licensed Toys Market Size by Value
Forecasted, 2016E-20E (US$ Billions)
2013 2014 2015E
2016E 2017E 2018E 2019E 2020E

6. Global Licensed Market Trends
Licensed Toys Sales Dominated by
Action Figures
…………………………………………….
• …………………………………………..…
• …………………………………………
• ……………………………………………….
•………………………………………………..
Cross Platform Integration in Sales of
Licensed Toys
• …………………………………………
• …………………………………………
• …………………………………………..
• ……………………………………………
•…………………………………………………

7. Daedal Research
Daedal Research is a research and consulting firm specialized in providing research reports and
customized business research and analysis. The research firm offers a blend of the best strategic
consulting and market research solutions, which promise data rich, cost effective, and highly
insightful analysis to help its clients with perfect answers to their important business queries.
For more details please contact Mr. Rajeev Kumar:
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Enquiries: info@daedal-research.com
Title: Global Licensed Merchandise Market-Focus on Licensed Toys: (2016-2020)
Published: Feb 2016
Pages: 60
Price: US$ 800 (Single-User License)
: US$ 1600 (Corporate License)
For more info:
http://www.daedal-research.com//global-licensed-merchandise-market-focus-on-
licensed-toys-trends-and-opportunities-2016-2020