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Õýðýãëýã÷èéí çàõ çýýë,
õýðýãëýã÷èéí õóäàëäàí
àâàõ øèéäâýð ãàðãàõ ¿éë
àæèëëàãàà
Сэдэв 3
Copyright Atomic Dog Publishing, 2002
Ñýäâèéí àãóóëãà
1.Õýðýãëýã÷èéí çàí òºëºâò íºëººëäºã õ¿÷èí
ç¿éëñ
 Õýðýãëýã÷èéí õóäàëäàí àâàõ çàí òºëºâèéí çàãâàð
 Õýðýãëýã÷èéí çàí òºëºâò íºëººëºã÷
 Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
 Õ¿í àì ç¿éí õ¿÷èí ç¿éëñ
 Ñýòãýë ç¿éí õ¿÷èí ç¿éëñ
2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë
àæèëëàãàà
 Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã
 Õóäàëäàí àâàõ øèéäâýðèéí çàí òºëºâèéí òºðºë
 Õýðýãëýã÷èéí õóäàëäàí àâàõ øèéäâýð ãàðãàõ ¿éë àæèëëàãàà
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí øèíæèëãýý
Äàðààõ ç¿éëñèéã ñóäàëíà. ¯¿íä:
• Õýí õóäàëäàí àâ÷ áàéíà?
 Þó õóäàëäàí àâ÷ áàéíà?
 ßàãààä õóäàëäàí àâ÷ áàéíà?
 Õóäàëäàí àâàõ øèéäâýðèéã òýä õýðõýí
ãàðãàäàã âý?
 Òýä õýçýý õóäàëäàí àâäàã âý?
 Õààíà õóäàëäàí àâäàã âý?
 Õýð òîãòìîë õóäàëäàí àâäàã âý?
Õýðýãëýã÷èä êîìïàíèéí ç¿ãýýñ ÿâóóëæ áóé
ìàðêåòèíãèéí ºäººã÷ ¿éë àæèëëàãààíä õýðõýí
õàðèó ºãºõ âý?
Copyright Atomic Dog Publishing, 2002
Õóäàëäàí àâàã÷èéí õàð
õàéðöàã
- Á¿òýýãäýõ¿¿íèé
ñîíãîëò
- Áðýíäèéí ñîíãîëò
- Áîðëóóëàã÷èéí
ñîíãîëò
- Õóäàëäàí àâàëò
õèéõ õóöààöàà
- Õóäàëäàí àâàëòûí
õýìæýý
Õóäàëäàí
àâàã÷èéí õàðèó
¿éëäýë
Õóäàë
äàí
àâàã-
÷èéí
øèíæ
÷àíàð
Õóäàë-äàí
àâàã-÷èéí
øèéäâýð
ãàðãàõ
ïðîöåññ
Õóäàëäàí àâàã÷èéí
õàð õàéðöàã
Ìàðêåòèí-
ãèéí ºäººã÷
-Á¿òýýã-
äýõ¿¿í
- ¯íý
-Õóâàà-
ðèëàëò
-Èäýâõ-
æ¿¿ëýëò
Áóñàä
ºäººã÷
Ýäèéí
çàñàã
Òåõíîëî-ãè
Óëñ òºð,
õóóëü ýðõ
ç¿é
Ñî¸ë
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí òºðºë:
Ýöñèéí õýðýãëýã÷
Ýöñèéí õýðýãëýã÷-
Õóâèéí, ãýð á¿ëèéí,
ºðõèéí õýðýãëýýíä
çîðèóëæ õóäàëäàí
àâäàã.
 Õóäàëäàí àâàëòûã áèå
äààí õèéäýã.
Õýðýãëýã÷èéí çàõ çýýë-
ýöñèéí õýðýãëýã÷äèéí
íèéëáýð.
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí òºðºë:
Áàéãóóëëàãà õýðýãëýã÷
Áàéãóóëëàãà
õýðýãëýã÷ äàðààõ
çîðèëãîîð õóäàëäàí
àâíà:
 Øèíý á¿òýýãäýõ¿¿íèé
¿éëäâýðëýëä àøèãëàõ
 Äàõèí áîëîâñðóóëàëò
õèéõ
 ªºð õýðýãëýã÷äýä
äàìæóóëàí áîðëóóëàõ
Ben & Jerry’s
Ice Cream
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí çàí òºëºâò íºëººëºõ
õ¿÷èí ç¿éëñ:
ÑΨËÛÍ:
Ñî¸ë
Äýä ñî¸ë
Íèéãìèéí
àíãè
ÍÈÉÃÌÈÉÍ:
Õàðúÿëàã-
äàõ á¿ëýã
Ãýð á¿ë
¯¿ðýã áà
áàéð ñóóðü
ÕÓÂÈÉÍ:
Íàñ áà àìüäðàëûí
¿å
Àæèë ýðõëýëò
Ýäèéí çàñãèéí
áàéäàë
Àìüäðàëûí õýâ
ìàÿã
Õóâèéí çàí ÷àíàð
áà ººðºº ººðèéãº
¿çýõ ¿çýë
ÑÝÒÃÝË
ǯÉÍ:
Ìîòèâàöè
Îéëãîëò
Ìýäëýã
Èòãýë
¿íýìøèë,
çóðøèë,
çàíøèë
ÕÓÄÀËÄÀÍ
ÀÂÀÃ×
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí çàí òºëºâò íºëººëºõ
õ¿÷èí ç¿éëñ:
Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
Õýðýãëýã÷èéí
íèéãýì, ñî¸ëûí
õ¿÷èí ç¿éëñ
Íèéãìèéí áàéäàë
Íèéãìèéí àíãè
Õàðüÿàëàãäàõ
á¿ëýã
¯çýë áîäëûí
ìàíëàéëàã÷èä
Ãýð á¿ëèéí
àìüäðàëûí ¿å
Öàã çàðöóóëàëò
Ñî¸ë
Copyright Atomic Dog Publishing, 2002
Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
 Ñî¸ë á¿ð íèéãìýýð õ¿ëýýí çºâøººðºãäñºí çàí
òºëºâ áà çàíøëààð èëðýí ãàðäàã.
 Äýä ñî¸ë ýíãèéí àìüäðàëûí òóðøëàãà, íºõöºë
áàéäàëòàé óÿëäàí ãàðñàí ººðèéí ãýñýí ¿íý
öýíèéí ñèñòåìòýé á¿ëã¿¿ä
 Íèéãìèéí àíãè íèéãýìä òîäîðõîé áàéð ñóóðü,
äýã æóðàìòàé òîãòñîí á¿ëã¿¿ä, ò¿¿íèé
ãèø¿¿ä íü èæèë ¿íý öýíý, ¿çýë áîäîë, çàí
òºëºâòýé.
Copyright Atomic Dog Publishing, 2002
Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
Àìåðèê õ¿¿õýä äàðààõ
ç¿éëñèéã ñî¸ëîîñ
ñóðäàã:
 Ýðìýëçýë áà àìæèëò;
 Èäýâõ, îðîëöîî;
 ¯ð àøèãòàé áà áîäèòîé ;
 Äýâøèë;
 Ìàòåðèàëëàã òîõü;
 Áèå äààñàí ÷àíàð;
 Ýðõ ÷ºëºº;
 Ýíýðýíã¿é;
 Èäýð çàëóó áàéõ;
 Áèå áÿëäàð áà ýð¿¿ë ìýíä
Äýä ñî¸ë:
 ¯íäýñòýí, ÿñòàí
 Øàøíû á¿ëã¿¿ä
 Àðüñíû á¿ëã¿¿ä
 Ãàçàð ç¿éí ìóæóóä
Copyright Atomic Dog Publishing, 2002
Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
 Íèéãìèéí áàéäàë õ¿ì¿¿ñ ººðñäèéí ¿¿ðãýý
õýðõýí áèåë¿¿ëæ áàéãààã õàðóóëäàã.
 ¯¿ðýã- õ¿ðýýëýí áóé õ¿ì¿¿ñýýñ õàìààðàí òóõàéí
õ¿íèé õèéæ áîëîõ á¿õ ¿éëäýë. ¯¿ðýã á¿ð áàéð
ñóóðüòàé áàéíà.
 Áàéð ñóóðü- íèéãìýýñ ¿ç¿¿ëæ áóé õ¿íäýòãýë.
 Õàðúÿëàãäàõ á¿ëýã íü õóâü õ¿íèé ¿çýë áîäîë,
çàí òºëºâ òºëºâøèõºä øóóä áà äàì õàðüöóóëàí/
õàðãàëçàí íºëººëæ áóé á¿ëã¿¿ä. (æ íü,
ìºðººäëèéí áàã)
 Àíõäàã÷ á¿ëýã- ãýð á¿ë, íàéç íºõºä, õºðø, õàìòðàí
àæèëëàãñàä.
 Õî¸ðäîã÷- øàøíû á¿ëýã, ìýðãýæëèéí õîëáîîä,
õóäàëäààíû õîëáîîä çýðýã áàéãóóëëàãóóä.
Copyright Atomic Dog Publishing, 2002
Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ
 ¯çýë áîäëûí ìàíëàéëàã÷èä ººðèéí ºâºðìºö
ìýäëýã, óð ÷àäâàð, çàí ÷àíàðààð áóñäàä
íºëººëæ áóé õàðúÿëàãäàõ á¿ëãèéí ãèø¿¿í.
 Ãýð á¿ëèéí àìüäðàëûí ¿å õàìòàðñàí
øèéäâýð ãàðãàäàã àìüäðàëûí õºãæëèéí ¿å
øàòóóäûã èëýðõèéëäýã.
 ªðõèéí àìüäðàëûí ¿å íü ãýð á¿ëèéí áà ãýð
á¿ëèéí áóñ íýãæ¿¿äèéã îðîëöóóëíà.
 Öàã çàðöóóëàëò õóâü õ¿íèé ã¿éöýòãýæ
áóé ¿éëäë¿¿ä, òýäãýýðò çàðöóóëàãäàõ
õóãàöààã èëýðõèéëíý.
Copyright Atomic Dog Publishing, 2002
Íèéãìéí õ¿÷èí ç¿éëñèéí
óÿëäàà:
Ñî¸ë: Áóñäààñ ºâºðìºö
óëàìæëàë, èòãýë
¿íýìøèëòýé á¿ëýã
Íèéãìèéí àíãè: “Íèéãìèéí
áàéð ñóóðèàð”
èëýðõèéëýãäýõ á¿ëýã
Õàðúÿëàãäàõ á¿ëýã:
Õóâü õ¿íèé ¿çýë áîäîë,
¿éëäýëä íºëººëºã÷
á¿ëýã
Copyright Atomic Dog Publishing, 2002
¯çýë áîäëûí ìàíëàéëàã÷èä
Õàðúÿàëàãäàõ á¿ëýãò èë¿¿
õ¿÷òýé íºëºº ¿ç¿¿ëäýã.
 ¯çýë áîäëûí ìàíëàéëàã÷èä áóñäàä
çºâëºãºº, ìýäýýëýë ºãºõ çàìààð
íºëººëäºã.
 Òýä õ¿ì¿¿ñòýé í¿¿ð í¿¿ðýýðýý
òóëàí õàðüöàæ, èòãýë îëñîí
áàéäàã òóë “ººð÷ëºëòèéí
òºëººëºã÷” ãýæ õýëæ áîëíî.
 Òýä á¿òýýãäýõ¿¿í õóäàëäàí àâàõ
øèéäâýðò íºëººëäºã áºãººä êîìïàíèé
çàð ñóðòàë÷èëãààíààñ èë¿¿
èòãýë ¿íýìøèë òºð¿¿ëæ ÷àääàã.
Copyright Atomic Dog Publishing, 2002
Ãýð á¿ëèéí óëàìæëàëò
àìüäàðëûí ìº÷ëºã
Äóóä
ñóðãóóëü òºãñºã÷
Øèíýýð ãýðëýãñýä
Ä¿¿ðýí ¿¿ð: 1, 2, 3
Õîîñîí ¿¿ð: 1, 2
Ñýòãýëèéí Õàíü õàéã÷: 1, 2
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí õóâèéí øèíæ
Íàñ áà àìüäðàëûí
¿å (Ãýð á¿ëèéí
áàéäàë)
Õ¿éñ
Ãàçàð ç¿éí
áàéðøèë
Àìüäðàëûí
õýâ ìàÿã
Ýäèéí çàñãèéí
áàéäàë
Àæèë ýðõëýëò
Áîëîâñðîë
ßñ, ¿íäýñ/
Àðüñíû ºíãº
Õýðýãëýã÷èé
í õóâèéí
õ¿÷èí ç¿éëñ
Copyright Atomic Dog Publishing, 2002
Ýäèéí çàñãèéí áàéäàë
Îðëîãî/ çàðëàãà
Õýðýãëýã÷èéí îðëîãî áàé çàðëàãûã íàðèéâ÷ëàí
ñóäàëñàí òîõèîëäîëä õýðýãëýã÷èéí õ¿í àì ç¿éí
ìàø ÷óõàë ¿ç¿¿ëýëò áîëäîã.
 Õóâü õ¿íèé îðëîãî –ã íýã õ¿íä íîîãäîõ ÄÍÁ (äîòîîäûí
íèéò á¿òýýãäýõ¿¿í) ãýäýã ¿ç¿¿ëýëòýýð
èëýðõèéëäýã, ýíý íü òóõàéí ¿íäýñòíèé
¿éëäâýðëýñýí íèéò áàðàà, ¿éë÷èëãýýíèé ºðòãèéã
õ¿í àìûí òîîíä õóâààñàíòàé òýíö¿¿.
 Àìüäðàëûí ºðòºã íü èíôëÿöûí íºëººãººð ¿¿äýã
ãàðñàí ¿íèéí ºñºëòèéã èëýðõèéëäýã.
 Áîëîìæèò îðëîãî õóâü õ¿í, ãýð á¿ë, ºðõèéí îéð
çóóðûí çàðäàëä çàðöóóëäàã ýñâýë/ áà
õàäãàëàìæèíä õèéäýã òàòâàðûí äàðààõ îðëîãî.
 Õÿíàëòòàé îðëîãî õóâü õ¿í, ãýð á¿ë, ºðõ íýí
øààðäëàãàòàé ç¿éëñýý õóäàëäàí àâñàíû äàðàà
òàíñàã õýðýãëýýíä çàðöóóëæ áóé îðëîãî.
Copyright Atomic Dog Publishing, 2002
Ãýð á¿ë: ¿ð÷èëýõ
ãýðëýëò, öóñààð
õîëáîãäñîí õî¸ð áà õýä
õýäýí õ¿ì¿¿ñ õàìò
àìüäðàõ
ªðõ: ÿìàð íýãýí õîëáîî
õàìààðàëã¿é ÷ áàéæ
áîëîõ íýã áà õýä õýäýí
õ¿í õàìò àìüäðàõ
Ãýð á¿ëèéí áàéäàë
Îð÷èí ¿åèéí áàéäëààð ãýð
á¿ë áîëîí ºðõ¿¿ä
æèæãýð÷, èõýíõ õ¿ì¿¿ñ
óëàìæëàëò áóñ ãýð á¿ë,
ºðõ áîëîõ õàíäëàãàòàé
áàéíà.
Copyright Atomic Dog Publishing, 2002
ßñ ¿íäýñ/ Àðüñíû ºíãº
 ßñ ¿íäýñ/ àðüñíû ºí㺠íü
òóõàéí ¿íäýñòýí õ¿í àì ç¿éí
õóâüä õýë, ýõ îðîí, àðüñíû
ºí㺺𺺠õýð îëîí õóâààãäñàíûã
õýìæèõ ¿ç¿¿ëýëò þì.
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí àìüäðàëûí
õýâ ìàÿã
ª.õ., àìüäàðëûí õýâ ìàÿã ãýäýã íü õ¿ì¿¿ñ öàã áîëîí
ìºíãèéã õýðõýí çàðöóóëæ áàéãààãààð èëýðõèéëýãäýíý.
Àìüäðàëûí õýâ ìàÿã íü õóâü õ¿íèé ¿éëäýë,
ñîíèðõîë, ¿çýë áîäëîîð èëýðõèéëýãäýõ ºäºð
òóòìûí àìüäðàëûí îíöëîã
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
Õýðýãëýã÷èéí
ñýòãýë ç¿éí
øèíæ
Õóâèéí øèíæ
Õàíäëàãà ýñâýë ¿çýë
áîäîë
Àíãè äàâõàðãûí òàëààðõ
îéëãîëò
ªäººã÷ Õ¿ëýýí àâ÷ áóé ýðñäýë
Øèíèéã ýðýëõèéëýã÷
Õóäàëäàí àâàëòûí à÷
õîëáîãäîë
Copyright Atomic Dog Publishing, 2002
 Õóâèéí øèíæ õóâü õ¿íèéã áóñäààñ ÿëãàðóóëæ áóé
øèíæ¿¿äèéí íèéëáýð. Îð÷íû íºëººíä õàðèó ¿éëäýë
¿ç¿¿ëýõýä íºëººëæ áóé ñýòãýë ç¿éí îíöëîã øèíæ¿¿ä.
 Õàíäëàãà/ ¿çýë áîäîë áàðàà áà ¿éë÷èëãýýíèé
òàëààðõ ýåðýã, ñºðºã ñýòãýãäýë.
 Àíãè äàâõàðãûí òàëààðõ îéëãîëò õóâü õ¿íèé íèéãìèéí
áàéð ñóóðü õàðúÿëàãäàæ/ òýì¿¿ëæ áóé ò¿âøèí.
 ªäººã÷ õóâü õ¿íèéã ¿éëäýëä õ¿ðãýõ ýñâýë ò¿¿íýýñ
çàéëñõèéõýä ò¿ëõýæ áóé õ¿÷.
Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
 Çèãìóíä Ôðåéä: õ¿ì¿¿ñ çàí òºëºâèéã íü
ñýòãýë ç¿éí ÿìàð õ¿÷èí ç¿éëñ
óäèðääàããèéã îéëãîäîãã¿é ó÷èð òýä
ººðñäèéí ºäººã÷èéã ìýäýõã¿é.
 Àáðàõàì Ìàñëîó: õ¿íèé õýðýãöýý øàòëàëòàé
áºãººä òîäîðõîé õýðýãöýýã õàíãàñíû äàðàà
õ¿í àðàé äýýä ò¿âøíèé õýðýãöýýãýý
õàíãàõûã ýðìýëçäýã
Copyright Atomic Dog Publishing, 2002
Àáðàõàì Ìàñëîó-èéí ìîòèâàöèéí
îíîë
Ôèçèîëîãèéí õýðýãöýý
Àþóëã¿é áàéäëûí õýðýãöýý
Íèéãìèéí õýðýãöýý
ªºðèé㺺 èëýðõèéëýõ
õýðýãöýý
ªºðèé㺺 áîëîâñðóóëàõ
õýðýãöýý
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
 Õ¿ëýýí àâ÷ áóé ýðñäýë õóäàëäàí àâàõ øèéäâýð
ãàðãàñíû ä¿íä áèé áîëîõ òîäîðõîéã¿é áàéäëûí ò¿âøèí.
 Øèíèéã ñàíàà÷ëàã÷ õóâü õ¿íèé øèíý ç¿éëèéã òóðøèæ
¿çýõ õ¿ñýë.
 Õóäàëäàí àâàëòûí à÷ õîëáîãäîë ìºíãºíèé õóâààðèëàëò
áîëîí äýëã¿¿ð ÿâàõàä çàðöóóëàõ öàã õóãàöàà, õ¿÷èí
÷àðìàéëòàíä íºëººëíº.
 Îéëãîëò- õ¿í åðòºíöèéí òóõàé îéëãîìæòîé ä¿ð çóðàã
á¿òýýõèéí òóëä ìýäýýëëèéã ñîíãîí àâ÷, çîõèîí áàéãóóëæ,
íýâòð¿¿ëæ áóé ¿éë àæèëëàãààã õýëíý.
 Ñîíãîìîë àíõààðàë- îëîí ìýäýýëýë äîòðîîñ çºâõºí ººðò õýðýãòýéã
ñîíñîõ
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
 Ñîíãîìîë ãàæóóäàë- ìýäýýëëèéã ººðèéí ¿çýë áîäîëä
òóëãóóðëàí îéëãîæ àâàõ
 Ñîíãîìîë òîãòîîëò- õ¿ì¿¿ñ ººðñäèéí ¿çýë áîäîë, èòãýë
¿íýìøèëä íèéöñýí ìýäýýëëèéã ë òîãòîîäîã
 Ìýäëýã- òóðøëàãààñ õàìààðàí õóâü õ¿íèé çàí òºëºâò
ººð÷ëºëò îðîõ
 Èòãýë ¿íýìøèë- õóâü õ¿íèé ÿìàð íýãýí ç¿éëèéã
ä¿ðñýëñýí áîäîë
 Õàíäëàãà- õóâü õ¿íèé ÿìàð íýãýí ç¿éë ýñâýë ñàíààíû
òàëààðõ õàðüöàíãóé òîãòâîðòîé øèíæ ÷àíàðòàé
¿íýëãýý, ìýäðýìæ, ÷èã áàðèìæàà.
Copyright Atomic Dog Publishing, 2002
Õ¿ëýýí àâ÷ áóé ýðñäýëèéí
òºðºë
Õ¿ëýýí àâ÷ áóé ýðñäýëèéí çóðãààí òºðºë áèé :
1. ¯éë àæèëëàãààíû: Á¿òýýãäýõ¿¿í øààðäëàãûí äàãóó
¿¿ðãýý ã¿éöýòãýõã¿é áàéõ ýðñäýë.
2. Áèå ìàõáîäèéí: Á¿òýýãäýõ¿¿í àþóëòàé/ õîðòîé áàéõ
ýðñäýë.
3. Ñàíõ¿¿ãèéí: Á¿òýýãäýõ¿¿íèé ÷àíàð ¿íýòýéãýý ä¿éöýõã¿é
áàéõ.
4. Íèéãìèéí: Á¿òýýãäýõ¿¿í õ¿íèéã ýâã¿é áàéäàëä îðóóëàõ ýð.
5. Ñýòãýë ç¿éí: Á¿òýýãäýõ¿¿í õ¿íèé ýãî-ã ãýìòýýõ ýðñäýë.
6. Öàã õóãàöàà: õýðýãâ á¿òýýãäýõ¿¿í õ¿ññýíèéã äàãóó
áàéõã¿é áîë ò¿¿íèéã õóäàëäàí àâàõàä çàðöóóëñàí öàã
õóãàöàà ¿ðã¿é çàðöóóëàãäñàí áàéõ ýðñäýë.
Copyright Atomic Dog Publishing, 2002
2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ
¿éë àæèëëàãàà
Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã:
Ñàíàà÷ëàã÷
ͺ뺺ëºã÷
Õýðýãëýã
÷
Õóäàëäàí
àâàã÷
Øèéäâýð
ãàðãàã÷Õóäàëäàí
àâàõ
øèéäâýð
Copyright Atomic Dog Publishing, 2002
2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ
¿éë àæèëëàãàà
Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã:
 Ñàíàà÷ëàã÷- òîäîðõîé áàðàà, ¿éë÷èëãýýã õóäàëäàí
àâàõ òàëààð ñàíààã ñàíàë áîëãîã÷, áîäîã÷
 ͺ뺺ëºã÷- õóäàëäàí àâàõ øèéäâýðò íºëººëºõ¿éö
¿çýë áîäîë áîëîí çºâëºãºº ºãºã÷ õ¿í
 Øèéäâýð ãàðãàã÷- õýçýý, þó, õýðõýí, õààíà
õóäàëäàí àâàõ òóõàé ¿íäñýí ýñâýë õýñýã÷èëñýí
ñàíàà ãàðãàã÷
 Õóäàëäàí àâàã÷- õóäàëäàí àâàëò õèéæ áóé õ¿í
 Õýðýãëýã÷ - áàðàà ¿éë÷èëãýýã õýðýãëýæ áóé õ¿í
Copyright Atomic Dog Publishing, 2002
Õóäàëäàí àâàõ øèéäâýð
ãàðãàõ çàí òºëºâèéí òºðºë
Öîãö çàí òºëºâ
Øèíèéã
ýðýëõèéëñýí çàí
òºëºâ
Çàð÷ëèéã
áóóðóóëàõ çàí
òºëºâ
Çàíøñàí çàí òºëºâ
Õóäàëäàí àâàëòàíä õýðýãëýã÷èéí
îðîëöîîíû ò¿âøèí
Áàðààíû
òýìäã¿¿äèéí
(áðýíä¿¿äèéí)
õîîðîíäûí ÿëãàà
Èõ
Èõ
Áàãà
Áàãà
Copyright Atomic Dog Publishing, 2002
Õóäàëäàí àâàõ øèéäâýð ãàðãàõ çàí
òºëºâèéí òºðºë
 Öîãö õóäàëäàí àâàõ çàí òºëºâ- áàðààíû òýìäýã
(áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà èõ, õóäàëäàí àâàëòàí
äàõ õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí ºíäºð.
Á¿òýýãäýõ¿¿í íü ºíäºð ¿íýòýé, ýðñäýëòýé,øóóä
õóäàëäàí àâàõ áîëîìæã¿é, áèå õ¿íèéã èëýðõèéëäýã
øèíæ ÷àíàðòàé áîë õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí
ºíäºð áàéíà. Æèøýý íü àâîìàøèí, áàéð îðîí ñóóö.
 Ǻð÷ëèéã áóóðóóëàõ õóäàëäàí àâàõ çàí òºëºâ-
áàðààíû òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà áàãà,
õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí îðîëöîîíû
ò¿âøèí ºíäºð. Æèøýý íü, õèâñ.
Copyright Atomic Dog Publishing, 2002
Õóäàëäàí àâàõ øèéäâýð ãàðãàõ çàí
òºëºâèéí òºðºë
 Çàíøñàí õóäàëäàí àâàõ çàí òºëºâ- áàðààíû
òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà áàãà,
õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí
îðîëöîîíû ò¿âøèí áàãà. Æèøýý íü, äàâñ.
 Øèíèéã ýðýëõèéëñýí õóäàëäàí àâàõ çàí
òºëºâ- áàðààíû òýìäýã (áðýíä)-¿¿äèéí
õîîðîíäûí ÿëãàà èõ, õóäàëäàí àâàëòàí äàõ
õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí áàãà. Æèøýý
íü, ïå÷åíü.
Copyright Atomic Dog Publishing, 2002
Õýðýãëýã÷èéí øèéäâýð ãàðãàõ
¿éë àæèëëàãàà
Íèéãýì
áà ñýòãýë ç¿é
Õ¿í àì ç¿é
Õýðýãöýýã
ìýäðýõ
Ìýäýýëýë
õàéõ
Õóâèëáàðóóäûã
¿íýëýõ
Õóäàëäàí
Àâàõ
øèéäâýð
Õóäàëäàí
àâñàíû
äàðààõ
çàí òºëºâ
Copyright Atomic Dog Publishing, 2002
Ýöñèéí õýðýãëýã÷èéí øèéäâýð
ãàðãàõ ¿éë àæèëëàãàà
Äàðààõ ¿å øàòòàé :
 Õýðýãöýýã ìýäðýõ- õýðýãëýã÷ ÿìàð íýãýí áýðõøýýëòýé ó÷ðàõ
ýñâýë õàíãàãäààã¿é õýðýöýýã ìýäðýõ
 Äîòîîä ºäººã÷
 Ãàäààä ºäººã÷
 Ìýäýýëýë õàéõ: õýðýâ õýðýãëýã÷èéí õýðýãöýý èõ, õýðýãöýýòýé
á¿òýýãäýõ¿¿í íü ãàð äîð áèø òîõèîëäîëä ìýäýýëýë õàéäàã. Ìýäýýëýë
íü á¿òýýãäýõ¿¿íèé áóñàä ñîíãîëòóóä, òýäãýýðèéí øèíæ ÷àíàðûí
òàëààð áàéíà. Ìýäýýëýë íü äàðààõ ýõ ¿¿ñâýð¿¿äòýé:
 Õóâèéí ýõ ¿¿ñâýð- ãýð á¿ë, íàéç íºõºä, õºðø, õàìààòàí ñàäàí;
 Àðèëæààíû ýõ ¿¿ñâýð- çàð ñóðòàë÷èëãàà, áîðëóóëàã÷, çóó÷, ñàâ
áàãëàà, ¿ç¿¿ëýí;
 Îëîí íèéòèéí ýõ ¿¿ñâýð- îëîí íèéòèéí ìýäýýëëèéí õýðýãñýë,
õýðýãëýã÷èéí õîëáîîä;
 Òóðøëàãûí ýõ ¿¿ñâýð- õýðýãëýý, òóðøèëò.
Copyright Atomic Dog Publishing, 2002
Ýöñèéí õýðýãëýã÷èéí øèéäâýð
ãàðãàõ ¿éë àæèëëàãàà
 Ñîíãîëòóóäûã ¿íýëýõ: õýðýãëýã÷
ìýäýýëëèéã áîëîâñðóóëàí á¿òýýãäýõ¿¿íèé
õóâèëáàðóóä äóíäààñ õàìãèéí èõ õýðýãöýýã
õàíãàõóéö á¿òýýãäýõ¿¿íèéã ñîíãîíî.
 Õóäàëäàí àâàõ øèéäâýð: ìºíãº, õóäàëäàí
àâàõ àìëàëò, òóñëàìæèéã áàðàà
¿éë÷èëãýýã ýçýìøèõ ýðõýýð ñîëèõ.
 Õóäàëäàí àâñàíû äàðààõ çàí òºëºâ: äàõèí
õóäàëäàí àâàëò ýñâýë äàõèí ¿íýëãýý. Çàðèì
òîõèîëäîëä õ¿ëýýëò, õýðýãöýýíèé çºð¿¿
¿¿ñäýã.
Copyright Atomic Dog Publishing, 2002
Øèíý á¿òýýãäýõ¿¿íèéã õóäàëäàí
àâàõ øèéäâýð
Äàðààõ ¿å øàòòàé
1. Îéëãîëò- õýðýãëýã÷ øèíý á¿òýýãäýõ¿¿í
áèé áîëñîíûã ìýäýõ áîëîâ÷ õàíãàëòòàé
ìýäýýëýë áàéõã¿é.
2. Ñîíèðõîë- õýðýãëýã÷ øèíý á¿òýýãäýõ¿¿íèé
òàëààð ìýäýýëýë õàéíà
3. ¯íýëãýý- õýðýãëýã÷ á¿òýýãäýõ¿¿íèéã
õýðýãëýõ íü ¿ð ä¿íòýé ãýäãèéã
óõàìñàðëàíà
Copyright Atomic Dog Publishing, 2002
Øèíý á¿òýýãäýõ¿¿íèéã õóäàëäàí
àâàõ øèéäâýð
4. Òóðøèëò- õýðýãëýã÷ ººðèéí
òîäîðõîéëñîí ¿íýëãýýã áàòàòãàõûí
òóëä á¿òýýãäýõ¿¿íèéã áàãà
õýìæýýãýýð õóäàëäàí àâ÷ òóðøèíà.
5. Õýðýãëýý- õýðýãëýã÷ øèíý
á¿òýýãäýõ¿¿íèéã á¿ðýí õýìæýýãýýð
íü áàéíãà õýðýãëýõ øèéäâýð ãàðãàíà.
Copyright Atomic Dog Publishing, 2002
Á¿òýýãäýõ¿¿íèé øèíæ ÷àíàð
õýðýãëýýíä íºëººëºõ íü
 Õàðüöàíãóé äàâóó òàë- òåõíîëîãè, ºðòºã, õýðýãëýý,
à÷ õîëáîãäîë
 Íèéöýõ ÷àíàð-õýðýãëýã÷èéí õ¿ñýë, àìüäðàëûí õýâ
ìàÿãò íèéöýæ áàéãàà áàéäàë
 Íàðèéí íèéëìýë ÷àíàð- òåõíîëîãèéí ò¿âøèíã îéëãîõîä
õÿëáàð ýñýõ
 Õóâààãäàõ ÷àíàð (Õýðýãëýýã íü õýñýã÷ëýõ
áîëîìæòîé ýñýõ)
 Õàðèëöàõ ÷àíàð (øèíý á¿òýýãäýõ¿¿íèé òàëààð
áóñàä õ¿ì¿¿ñò ìýäýýëýë õ¿ðýõ ò¿âøèí)

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Lecture 3.a

  • 1. Õýðýãëýã÷èéí çàõ çýýë, õýðýãëýã÷èéí õóäàëäàí àâàõ øèéäâýð ãàðãàõ ¿éë àæèëëàãàà Сэдэв 3
  • 2. Copyright Atomic Dog Publishing, 2002 Ñýäâèéí àãóóëãà 1.Õýðýãëýã÷èéí çàí òºëºâò íºëººëäºã õ¿÷èí ç¿éëñ  Õýðýãëýã÷èéí õóäàëäàí àâàõ çàí òºëºâèéí çàãâàð  Õýðýãëýã÷èéí çàí òºëºâò íºëººëºã÷  Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ  Õ¿í àì ç¿éí õ¿÷èí ç¿éëñ  Ñýòãýë ç¿éí õ¿÷èí ç¿éëñ 2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà  Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã  Õóäàëäàí àâàõ øèéäâýðèéí çàí òºëºâèéí òºðºë  Õýðýãëýã÷èéí õóäàëäàí àâàõ øèéäâýð ãàðãàõ ¿éë àæèëëàãàà
  • 3. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí øèíæèëãýý Äàðààõ ç¿éëñèéã ñóäàëíà. ¯¿íä: • Õýí õóäàëäàí àâ÷ áàéíà?  Þó õóäàëäàí àâ÷ áàéíà?  ßàãààä õóäàëäàí àâ÷ áàéíà?  Õóäàëäàí àâàõ øèéäâýðèéã òýä õýðõýí ãàðãàäàã âý?  Òýä õýçýý õóäàëäàí àâäàã âý?  Õààíà õóäàëäàí àâäàã âý?  Õýð òîãòìîë õóäàëäàí àâäàã âý? Õýðýãëýã÷èä êîìïàíèéí ç¿ãýýñ ÿâóóëæ áóé ìàðêåòèíãèéí ºäººã÷ ¿éë àæèëëàãààíä õýðõýí õàðèó ºãºõ âý?
  • 4. Copyright Atomic Dog Publishing, 2002 Õóäàëäàí àâàã÷èéí õàð õàéðöàã - Á¿òýýãäýõ¿¿íèé ñîíãîëò - Áðýíäèéí ñîíãîëò - Áîðëóóëàã÷èéí ñîíãîëò - Õóäàëäàí àâàëò õèéõ õóöààöàà - Õóäàëäàí àâàëòûí õýìæýý Õóäàëäàí àâàã÷èéí õàðèó ¿éëäýë Õóäàë äàí àâàã- ÷èéí øèíæ ÷àíàð Õóäàë-äàí àâàã-÷èéí øèéäâýð ãàðãàõ ïðîöåññ Õóäàëäàí àâàã÷èéí õàð õàéðöàã Ìàðêåòèí- ãèéí ºäººã÷ -Á¿òýýã- äýõ¿¿í - ¯íý -Õóâàà- ðèëàëò -Èäýâõ- æ¿¿ëýëò Áóñàä ºäººã÷ Ýäèéí çàñàã Òåõíîëî-ãè Óëñ òºð, õóóëü ýðõ ç¿é Ñî¸ë
  • 5. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí òºðºë: Ýöñèéí õýðýãëýã÷ Ýöñèéí õýðýãëýã÷- Õóâèéí, ãýð á¿ëèéí, ºðõèéí õýðýãëýýíä çîðèóëæ õóäàëäàí àâäàã.  Õóäàëäàí àâàëòûã áèå äààí õèéäýã. Õýðýãëýã÷èéí çàõ çýýë- ýöñèéí õýðýãëýã÷äèéí íèéëáýð.
  • 6. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí òºðºë: Áàéãóóëëàãà õýðýãëýã÷ Áàéãóóëëàãà õýðýãëýã÷ äàðààõ çîðèëãîîð õóäàëäàí àâíà:  Øèíý á¿òýýãäýõ¿¿íèé ¿éëäâýðëýëä àøèãëàõ  Äàõèí áîëîâñðóóëàëò õèéõ  ªºð õýðýãëýã÷äýä äàìæóóëàí áîðëóóëàõ Ben & Jerry’s Ice Cream
  • 7. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí çàí òºëºâò íºëººëºõ õ¿÷èí ç¿éëñ: ÑΨËÛÍ: Ñî¸ë Äýä ñî¸ë Íèéãìèéí àíãè ÍÈÉÃÌÈÉÍ: Õàðúÿëàã- äàõ á¿ëýã Ãýð á¿ë ¯¿ðýã áà áàéð ñóóðü ÕÓÂÈÉÍ: Íàñ áà àìüäðàëûí ¿å Àæèë ýðõëýëò Ýäèéí çàñãèéí áàéäàë Àìüäðàëûí õýâ ìàÿã Õóâèéí çàí ÷àíàð áà ººðºº ººðèé㺠¿çýõ ¿çýë ÑÝÒÃÝË Ç¯ÉÍ: Ìîòèâàöè Îéëãîëò Ìýäëýã Èòãýë ¿íýìøèë, çóðøèë, çàíøèë ÕÓÄÀËÄÀÍ ÀÂÀÃ×
  • 8. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí çàí òºëºâò íºëººëºõ õ¿÷èí ç¿éëñ: Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ Õýðýãëýã÷èéí íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ Íèéãìèéí áàéäàë Íèéãìèéí àíãè Õàðüÿàëàãäàõ á¿ëýã ¯çýë áîäëûí ìàíëàéëàã÷èä Ãýð á¿ëèéí àìüäðàëûí ¿å Öàã çàðöóóëàëò Ñî¸ë
  • 9. Copyright Atomic Dog Publishing, 2002 Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ  Ñî¸ë á¿ð íèéãìýýð õ¿ëýýí çºâøººðºãäñºí çàí òºëºâ áà çàíøëààð èëðýí ãàðäàã.  Äýä ñî¸ë ýíãèéí àìüäðàëûí òóðøëàãà, íºõöºë áàéäàëòàé óÿëäàí ãàðñàí ººðèéí ãýñýí ¿íý öýíèéí ñèñòåìòýé á¿ëã¿¿ä  Íèéãìèéí àíãè íèéãýìä òîäîðõîé áàéð ñóóðü, äýã æóðàìòàé òîãòñîí á¿ëã¿¿ä, ò¿¿íèé ãèø¿¿ä íü èæèë ¿íý öýíý, ¿çýë áîäîë, çàí òºëºâòýé.
  • 10. Copyright Atomic Dog Publishing, 2002 Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ Àìåðèê õ¿¿õýä äàðààõ ç¿éëñèéã ñî¸ëîîñ ñóðäàã:  Ýðìýëçýë áà àìæèëò;  Èäýâõ, îðîëöîî;  ¯ð àøèãòàé áà áîäèòîé ;  Äýâøèë;  Ìàòåðèàëëàã òîõü;  Áèå äààñàí ÷àíàð;  Ýðõ ÷ºëºº;  Ýíýðýíã¿é;  Èäýð çàëóó áàéõ;  Áèå áÿëäàð áà ýð¿¿ë ìýíä Äýä ñî¸ë:  ¯íäýñòýí, ÿñòàí  Øàøíû á¿ëã¿¿ä  Àðüñíû á¿ëã¿¿ä  Ãàçàð ç¿éí ìóæóóä
  • 11. Copyright Atomic Dog Publishing, 2002 Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ  Íèéãìèéí áàéäàë õ¿ì¿¿ñ ººðñäèéí ¿¿ðãýý õýðõýí áèåë¿¿ëæ áàéãààã õàðóóëäàã.  ¯¿ðýã- õ¿ðýýëýí áóé õ¿ì¿¿ñýýñ õàìààðàí òóõàéí õ¿íèé õèéæ áîëîõ á¿õ ¿éëäýë. ¯¿ðýã á¿ð áàéð ñóóðüòàé áàéíà.  Áàéð ñóóðü- íèéãìýýñ ¿ç¿¿ëæ áóé õ¿íäýòãýë.  Õàðúÿëàãäàõ á¿ëýã íü õóâü õ¿íèé ¿çýë áîäîë, çàí òºëºâ òºëºâøèõºä øóóä áà äàì õàðüöóóëàí/ õàðãàëçàí íºëººëæ áóé á¿ëã¿¿ä. (æ íü, ìºðººäëèéí áàã)  Àíõäàã÷ á¿ëýã- ãýð á¿ë, íàéç íºõºä, õºðø, õàìòðàí àæèëëàãñàä.  Õî¸ðäîã÷- øàøíû á¿ëýã, ìýðãýæëèéí õîëáîîä, õóäàëäààíû õîëáîîä çýðýã áàéãóóëëàãóóä.
  • 12. Copyright Atomic Dog Publishing, 2002 Íèéãýì, ñî¸ëûí õ¿÷èí ç¿éëñ  ¯çýë áîäëûí ìàíëàéëàã÷èä ººðèéí ºâºðìºö ìýäëýã, óð ÷àäâàð, çàí ÷àíàðààð áóñäàä íºëººëæ áóé õàðúÿëàãäàõ á¿ëãèéí ãèø¿¿í.  Ãýð á¿ëèéí àìüäðàëûí ¿å õàìòàðñàí øèéäâýð ãàðãàäàã àìüäðàëûí õºãæëèéí ¿å øàòóóäûã èëýðõèéëäýã.  ªðõèéí àìüäðàëûí ¿å íü ãýð á¿ëèéí áà ãýð á¿ëèéí áóñ íýãæ¿¿äèéã îðîëöóóëíà.  Öàã çàðöóóëàëò õóâü õ¿íèé ã¿éöýòãýæ áóé ¿éëäë¿¿ä, òýäãýýðò çàðöóóëàãäàõ õóãàöààã èëýðõèéëíý.
  • 13. Copyright Atomic Dog Publishing, 2002 Íèéãìéí õ¿÷èí ç¿éëñèéí óÿëäàà: Ñî¸ë: Áóñäààñ ºâºðìºö óëàìæëàë, èòãýë ¿íýìøèëòýé á¿ëýã Íèéãìèéí àíãè: “Íèéãìèéí áàéð ñóóðèàð” èëýðõèéëýãäýõ á¿ëýã Õàðúÿëàãäàõ á¿ëýã: Õóâü õ¿íèé ¿çýë áîäîë, ¿éëäýëä íºëººëºã÷ á¿ëýã
  • 14. Copyright Atomic Dog Publishing, 2002 ¯çýë áîäëûí ìàíëàéëàã÷èä Õàðúÿàëàãäàõ á¿ëýãò èë¿¿ õ¿÷òýé íºëºº ¿ç¿¿ëäýã.  ¯çýë áîäëûí ìàíëàéëàã÷èä áóñäàä çºâëºãºº, ìýäýýëýë ºãºõ çàìààð íºëººëäºã.  Òýä õ¿ì¿¿ñòýé í¿¿ð í¿¿ðýýðýý òóëàí õàðüöàæ, èòãýë îëñîí áàéäàã òóë “ººð÷ëºëòèéí òºëººëºã÷” ãýæ õýëæ áîëíî.  Òýä á¿òýýãäýõ¿¿í õóäàëäàí àâàõ øèéäâýðò íºëººëäºã áºãººä êîìïàíèé çàð ñóðòàë÷èëãààíààñ èë¿¿ èòãýë ¿íýìøèë òºð¿¿ëæ ÷àääàã.
  • 15. Copyright Atomic Dog Publishing, 2002 Ãýð á¿ëèéí óëàìæëàëò àìüäàðëûí ìº÷ëºã Äóóä ñóðãóóëü òºãñºã÷ Øèíýýð ãýðëýãñýä Ä¿¿ðýí ¿¿ð: 1, 2, 3 Õîîñîí ¿¿ð: 1, 2 Ñýòãýëèéí Õàíü õàéã÷: 1, 2
  • 16. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí õóâèéí øèíæ Íàñ áà àìüäðàëûí ¿å (Ãýð á¿ëèéí áàéäàë) Õ¿éñ Ãàçàð ç¿éí áàéðøèë Àìüäðàëûí õýâ ìàÿã Ýäèéí çàñãèéí áàéäàë Àæèë ýðõëýëò Áîëîâñðîë ßñ, ¿íäýñ/ Àðüñíû ºí㺠Õýðýãëýã÷èé í õóâèéí õ¿÷èí ç¿éëñ
  • 17. Copyright Atomic Dog Publishing, 2002 Ýäèéí çàñãèéí áàéäàë Îðëîãî/ çàðëàãà Õýðýãëýã÷èéí îðëîãî áàé çàðëàãûã íàðèéâ÷ëàí ñóäàëñàí òîõèîëäîëä õýðýãëýã÷èéí õ¿í àì ç¿éí ìàø ÷óõàë ¿ç¿¿ëýëò áîëäîã.  Õóâü õ¿íèé îðëîãî –ã íýã õ¿íä íîîãäîõ ÄÍÁ (äîòîîäûí íèéò á¿òýýãäýõ¿¿í) ãýäýã ¿ç¿¿ëýëòýýð èëýðõèéëäýã, ýíý íü òóõàéí ¿íäýñòíèé ¿éëäâýðëýñýí íèéò áàðàà, ¿éë÷èëãýýíèé ºðòãèéã õ¿í àìûí òîîíä õóâààñàíòàé òýíö¿¿.  Àìüäðàëûí ºðòºã íü èíôëÿöûí íºëººãººð ¿¿äýã ãàðñàí ¿íèéí ºñºëòèéã èëýðõèéëäýã.  Áîëîìæèò îðëîãî õóâü õ¿í, ãýð á¿ë, ºðõèéí îéð çóóðûí çàðäàëä çàðöóóëäàã ýñâýë/ áà õàäãàëàìæèíä õèéäýã òàòâàðûí äàðààõ îðëîãî.  Õÿíàëòòàé îðëîãî õóâü õ¿í, ãýð á¿ë, ºðõ íýí øààðäëàãàòàé ç¿éëñýý õóäàëäàí àâñàíû äàðàà òàíñàã õýðýãëýýíä çàðöóóëæ áóé îðëîãî.
  • 18. Copyright Atomic Dog Publishing, 2002 Ãýð á¿ë: ¿ð÷èëýõ ãýðëýëò, öóñààð õîëáîãäñîí õî¸ð áà õýä õýäýí õ¿ì¿¿ñ õàìò àìüäðàõ ªðõ: ÿìàð íýãýí õîëáîî õàìààðàëã¿é ÷ áàéæ áîëîõ íýã áà õýä õýäýí õ¿í õàìò àìüäðàõ Ãýð á¿ëèéí áàéäàë Îð÷èí ¿åèéí áàéäëààð ãýð á¿ë áîëîí ºðõ¿¿ä æèæãýð÷, èõýíõ õ¿ì¿¿ñ óëàìæëàëò áóñ ãýð á¿ë, ºðõ áîëîõ õàíäëàãàòàé áàéíà.
  • 19. Copyright Atomic Dog Publishing, 2002 ßñ ¿íäýñ/ Àðüñíû ºí㺠 ßñ ¿íäýñ/ àðüñíû ºí㺠íü òóõàéí ¿íäýñòýí õ¿í àì ç¿éí õóâüä õýë, ýõ îðîí, àðüñíû ºí㺺𺺠õýð îëîí õóâààãäñàíûã õýìæèõ ¿ç¿¿ëýëò þì.
  • 20. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí àìüäðàëûí õýâ ìàÿã ª.õ., àìüäàðëûí õýâ ìàÿã ãýäýã íü õ¿ì¿¿ñ öàã áîëîí ìºíãèéã õýðõýí çàðöóóëæ áàéãààãààð èëýðõèéëýãäýíý. Àìüäðàëûí õýâ ìàÿã íü õóâü õ¿íèé ¿éëäýë, ñîíèðõîë, ¿çýë áîäëîîð èëýðõèéëýãäýõ ºäºð òóòìûí àìüäðàëûí îíöëîã
  • 21. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ Õóâèéí øèíæ Õàíäëàãà ýñâýë ¿çýë áîäîë Àíãè äàâõàðãûí òàëààðõ îéëãîëò ªäººã÷ Õ¿ëýýí àâ÷ áóé ýðñäýë Øèíèéã ýðýëõèéëýã÷ Õóäàëäàí àâàëòûí à÷ õîëáîãäîë
  • 22. Copyright Atomic Dog Publishing, 2002  Õóâèéí øèíæ õóâü õ¿íèéã áóñäààñ ÿëãàðóóëæ áóé øèíæ¿¿äèéí íèéëáýð. Îð÷íû íºëººíä õàðèó ¿éëäýë ¿ç¿¿ëýõýä íºëººëæ áóé ñýòãýë ç¿éí îíöëîã øèíæ¿¿ä.  Õàíäëàãà/ ¿çýë áîäîë áàðàà áà ¿éë÷èëãýýíèé òàëààðõ ýåðýã, ñºðºã ñýòãýãäýë.  Àíãè äàâõàðãûí òàëààðõ îéëãîëò õóâü õ¿íèé íèéãìèéí áàéð ñóóðü õàðúÿëàãäàæ/ òýì¿¿ëæ áóé ò¿âøèí.  ªäººã÷ õóâü õ¿íèéã ¿éëäýëä õ¿ðãýõ ýñâýë ò¿¿íýýñ çàéëñõèéõýä ò¿ëõýæ áóé õ¿÷. Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ
  • 23. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ  Çèãìóíä Ôðåéä: õ¿ì¿¿ñ çàí òºëºâèéã íü ñýòãýë ç¿éí ÿìàð õ¿÷èí ç¿éëñ óäèðääàããèéã îéëãîäîãã¿é ó÷èð òýä ººðñäèéí ºäººã÷èéã ìýäýõã¿é.  Àáðàõàì Ìàñëîó: õ¿íèé õýðýãöýý øàòëàëòàé áºãººä òîäîðõîé õýðýãöýýã õàíãàñíû äàðàà õ¿í àðàé äýýä ò¿âøíèé õýðýãöýýãýý õàíãàõûã ýðìýëçäýã
  • 24. Copyright Atomic Dog Publishing, 2002 Àáðàõàì Ìàñëîó-èéí ìîòèâàöèéí îíîë Ôèçèîëîãèéí õýðýãöýý Àþóëã¿é áàéäëûí õýðýãöýý Íèéãìèéí õýðýãöýý ªºðèé㺺 èëýðõèéëýõ õýðýãöýý ªºðèé㺺 áîëîâñðóóëàõ õýðýãöýý
  • 25. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ  Õ¿ëýýí àâ÷ áóé ýðñäýë õóäàëäàí àâàõ øèéäâýð ãàðãàñíû ä¿íä áèé áîëîõ òîäîðõîéã¿é áàéäëûí ò¿âøèí.  Øèíèéã ñàíàà÷ëàã÷ õóâü õ¿íèé øèíý ç¿éëèéã òóðøèæ ¿çýõ õ¿ñýë.  Õóäàëäàí àâàëòûí à÷ õîëáîãäîë ìºíãºíèé õóâààðèëàëò áîëîí äýëã¿¿ð ÿâàõàä çàðöóóëàõ öàã õóãàöàà, õ¿÷èí ÷àðìàéëòàíä íºëººëíº.  Îéëãîëò- õ¿í åðòºíöèéí òóõàé îéëãîìæòîé ä¿ð çóðàã á¿òýýõèéí òóëä ìýäýýëëèéã ñîíãîí àâ÷, çîõèîí áàéãóóëæ, íýâòð¿¿ëæ áóé ¿éë àæèëëàãààã õýëíý.  Ñîíãîìîë àíõààðàë- îëîí ìýäýýëýë äîòðîîñ çºâõºí ººðò õýðýãòýéã ñîíñîõ
  • 26. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí ñýòãýë ç¿éí øèíæ  Ñîíãîìîë ãàæóóäàë- ìýäýýëëèéã ººðèéí ¿çýë áîäîëä òóëãóóðëàí îéëãîæ àâàõ  Ñîíãîìîë òîãòîîëò- õ¿ì¿¿ñ ººðñäèéí ¿çýë áîäîë, èòãýë ¿íýìøèëä íèéöñýí ìýäýýëëèéã ë òîãòîîäîã  Ìýäëýã- òóðøëàãààñ õàìààðàí õóâü õ¿íèé çàí òºëºâò ººð÷ëºëò îðîõ  Èòãýë ¿íýìøèë- õóâü õ¿íèé ÿìàð íýãýí ç¿éëèéã ä¿ðñýëñýí áîäîë  Õàíäëàãà- õóâü õ¿íèé ÿìàð íýãýí ç¿éë ýñâýë ñàíààíû òàëààðõ õàðüöàíãóé òîãòâîðòîé øèíæ ÷àíàðòàé ¿íýëãýý, ìýäðýìæ, ÷èã áàðèìæàà.
  • 27. Copyright Atomic Dog Publishing, 2002 Õ¿ëýýí àâ÷ áóé ýðñäýëèéí òºðºë Õ¿ëýýí àâ÷ áóé ýðñäýëèéí çóðãààí òºðºë áèé : 1. ¯éë àæèëëàãààíû: Á¿òýýãäýõ¿¿í øààðäëàãûí äàãóó ¿¿ðãýý ã¿éöýòãýõã¿é áàéõ ýðñäýë. 2. Áèå ìàõáîäèéí: Á¿òýýãäýõ¿¿í àþóëòàé/ õîðòîé áàéõ ýðñäýë. 3. Ñàíõ¿¿ãèéí: Á¿òýýãäýõ¿¿íèé ÷àíàð ¿íýòýéãýý ä¿éöýõã¿é áàéõ. 4. Íèéãìèéí: Á¿òýýãäýõ¿¿í õ¿íèéã ýâã¿é áàéäàëä îðóóëàõ ýð. 5. Ñýòãýë ç¿éí: Á¿òýýãäýõ¿¿í õ¿íèé ýãî-ã ãýìòýýõ ýðñäýë. 6. Öàã õóãàöàà: õýðýãâ á¿òýýãäýõ¿¿í õ¿ññýíèéã äàãóó áàéõã¿é áîë ò¿¿íèéã õóäàëäàí àâàõàä çàðöóóëñàí öàã õóãàöàà ¿ðã¿é çàðöóóëàãäñàí áàéõ ýðñäýë.
  • 28. Copyright Atomic Dog Publishing, 2002 2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã: Ñàíàà÷ëàã÷ ͺ뺺ëºã÷ Õýðýãëýã ÷ Õóäàëäàí àâàã÷ Øèéäâýð ãàðãàã÷Õóäàëäàí àâàõ øèéäâýð
  • 29. Copyright Atomic Dog Publishing, 2002 2. Õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà Õýðýãëýã÷èéí õóäàëäàí àâàõ ¿¿ðýã:  Ñàíàà÷ëàã÷- òîäîðõîé áàðàà, ¿éë÷èëãýýã õóäàëäàí àâàõ òàëààð ñàíààã ñàíàë áîëãîã÷, áîäîã÷  ͺ뺺ëºã÷- õóäàëäàí àâàõ øèéäâýðò íºëººëºõ¿éö ¿çýë áîäîë áîëîí çºâëºãºº ºãºã÷ õ¿í  Øèéäâýð ãàðãàã÷- õýçýý, þó, õýðõýí, õààíà õóäàëäàí àâàõ òóõàé ¿íäñýí ýñâýë õýñýã÷èëñýí ñàíàà ãàðãàã÷  Õóäàëäàí àâàã÷- õóäàëäàí àâàëò õèéæ áóé õ¿í  Õýðýãëýã÷ - áàðàà ¿éë÷èëãýýã õýðýãëýæ áóé õ¿í
  • 30. Copyright Atomic Dog Publishing, 2002 Õóäàëäàí àâàõ øèéäâýð ãàðãàõ çàí òºëºâèéí òºðºë Öîãö çàí òºëºâ Øèíèéã ýðýëõèéëñýí çàí òºëºâ Çàð÷ëèéã áóóðóóëàõ çàí òºëºâ Çàíøñàí çàí òºëºâ Õóäàëäàí àâàëòàíä õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí Áàðààíû òýìäã¿¿äèéí (áðýíä¿¿äèéí) õîîðîíäûí ÿëãàà Èõ Èõ Áàãà Áàãà
  • 31. Copyright Atomic Dog Publishing, 2002 Õóäàëäàí àâàõ øèéäâýð ãàðãàõ çàí òºëºâèéí òºðºë  Öîãö õóäàëäàí àâàõ çàí òºëºâ- áàðààíû òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà èõ, õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí ºíäºð. Á¿òýýãäýõ¿¿í íü ºíäºð ¿íýòýé, ýðñäýëòýé,øóóä õóäàëäàí àâàõ áîëîìæã¿é, áèå õ¿íèéã èëýðõèéëäýã øèíæ ÷àíàðòàé áîë õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí ºíäºð áàéíà. Æèøýý íü àâîìàøèí, áàéð îðîí ñóóö.  Ǻð÷ëèéã áóóðóóëàõ õóäàëäàí àâàõ çàí òºëºâ- áàðààíû òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà áàãà, õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí ºíäºð. Æèøýý íü, õèâñ.
  • 32. Copyright Atomic Dog Publishing, 2002 Õóäàëäàí àâàõ øèéäâýð ãàðãàõ çàí òºëºâèéí òºðºë  Çàíøñàí õóäàëäàí àâàõ çàí òºëºâ- áàðààíû òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà áàãà, õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí áàãà. Æèøýý íü, äàâñ.  Øèíèéã ýðýëõèéëñýí õóäàëäàí àâàõ çàí òºëºâ- áàðààíû òýìäýã (áðýíä)-¿¿äèéí õîîðîíäûí ÿëãàà èõ, õóäàëäàí àâàëòàí äàõ õýðýãëýã÷èéí îðîëöîîíû ò¿âøèí áàãà. Æèøýý íü, ïå÷åíü.
  • 33. Copyright Atomic Dog Publishing, 2002 Õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà Íèéãýì áà ñýòãýë ç¿é Õ¿í àì ç¿é Õýðýãöýýã ìýäðýõ Ìýäýýëýë õàéõ Õóâèëáàðóóäûã ¿íýëýõ Õóäàëäàí Àâàõ øèéäâýð Õóäàëäàí àâñàíû äàðààõ çàí òºëºâ
  • 34. Copyright Atomic Dog Publishing, 2002 Ýöñèéí õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà Äàðààõ ¿å øàòòàé :  Õýðýãöýýã ìýäðýõ- õýðýãëýã÷ ÿìàð íýãýí áýðõøýýëòýé ó÷ðàõ ýñâýë õàíãàãäààã¿é õýðýöýýã ìýäðýõ  Äîòîîä ºäººã÷  Ãàäààä ºäººã÷  Ìýäýýëýë õàéõ: õýðýâ õýðýãëýã÷èéí õýðýãöýý èõ, õýðýãöýýòýé á¿òýýãäýõ¿¿í íü ãàð äîð áèø òîõèîëäîëä ìýäýýëýë õàéäàã. Ìýäýýëýë íü á¿òýýãäýõ¿¿íèé áóñàä ñîíãîëòóóä, òýäãýýðèéí øèíæ ÷àíàðûí òàëààð áàéíà. Ìýäýýëýë íü äàðààõ ýõ ¿¿ñâýð¿¿äòýé:  Õóâèéí ýõ ¿¿ñâýð- ãýð á¿ë, íàéç íºõºä, õºðø, õàìààòàí ñàäàí;  Àðèëæààíû ýõ ¿¿ñâýð- çàð ñóðòàë÷èëãàà, áîðëóóëàã÷, çóó÷, ñàâ áàãëàà, ¿ç¿¿ëýí;  Îëîí íèéòèéí ýõ ¿¿ñâýð- îëîí íèéòèéí ìýäýýëëèéí õýðýãñýë, õýðýãëýã÷èéí õîëáîîä;  Òóðøëàãûí ýõ ¿¿ñâýð- õýðýãëýý, òóðøèëò.
  • 35. Copyright Atomic Dog Publishing, 2002 Ýöñèéí õýðýãëýã÷èéí øèéäâýð ãàðãàõ ¿éë àæèëëàãàà  Ñîíãîëòóóäûã ¿íýëýõ: õýðýãëýã÷ ìýäýýëëèéã áîëîâñðóóëàí á¿òýýãäýõ¿¿íèé õóâèëáàðóóä äóíäààñ õàìãèéí èõ õýðýãöýýã õàíãàõóéö á¿òýýãäýõ¿¿íèéã ñîíãîíî.  Õóäàëäàí àâàõ øèéäâýð: ìºíãº, õóäàëäàí àâàõ àìëàëò, òóñëàìæèéã áàðàà ¿éë÷èëãýýã ýçýìøèõ ýðõýýð ñîëèõ.  Õóäàëäàí àâñàíû äàðààõ çàí òºëºâ: äàõèí õóäàëäàí àâàëò ýñâýë äàõèí ¿íýëãýý. Çàðèì òîõèîëäîëä õ¿ëýýëò, õýðýãöýýíèé çºð¿¿ ¿¿ñäýã.
  • 36. Copyright Atomic Dog Publishing, 2002 Øèíý á¿òýýãäýõ¿¿íèéã õóäàëäàí àâàõ øèéäâýð Äàðààõ ¿å øàòòàé 1. Îéëãîëò- õýðýãëýã÷ øèíý á¿òýýãäýõ¿¿í áèé áîëñîíûã ìýäýõ áîëîâ÷ õàíãàëòòàé ìýäýýëýë áàéõã¿é. 2. Ñîíèðõîë- õýðýãëýã÷ øèíý á¿òýýãäýõ¿¿íèé òàëààð ìýäýýëýë õàéíà 3. ¯íýëãýý- õýðýãëýã÷ á¿òýýãäýõ¿¿íèéã õýðýãëýõ íü ¿ð ä¿íòýé ãýäãèéã óõàìñàðëàíà
  • 37. Copyright Atomic Dog Publishing, 2002 Øèíý á¿òýýãäýõ¿¿íèéã õóäàëäàí àâàõ øèéäâýð 4. Òóðøèëò- õýðýãëýã÷ ººðèéí òîäîðõîéëñîí ¿íýëãýýã áàòàòãàõûí òóëä á¿òýýãäýõ¿¿íèéã áàãà õýìæýýãýýð õóäàëäàí àâ÷ òóðøèíà. 5. Õýðýãëýý- õýðýãëýã÷ øèíý á¿òýýãäýõ¿¿íèéã á¿ðýí õýìæýýãýýð íü áàéíãà õýðýãëýõ øèéäâýð ãàðãàíà.
  • 38. Copyright Atomic Dog Publishing, 2002 Á¿òýýãäýõ¿¿íèé øèíæ ÷àíàð õýðýãëýýíä íºëººëºõ íü  Õàðüöàíãóé äàâóó òàë- òåõíîëîãè, ºðòºã, õýðýãëýý, à÷ õîëáîãäîë  Íèéöýõ ÷àíàð-õýðýãëýã÷èéí õ¿ñýë, àìüäðàëûí õýâ ìàÿãò íèéöýæ áàéãàà áàéäàë  Íàðèéí íèéëìýë ÷àíàð- òåõíîëîãèéí ò¿âøèíã îéëãîõîä õÿëáàð ýñýõ  Õóâààãäàõ ÷àíàð (Õýðýãëýýã íü õýñýã÷ëýõ áîëîìæòîé ýñýõ)  Õàðèëöàõ ÷àíàð (øèíý á¿òýýãäýõ¿¿íèé òàëààð áóñàä õ¿ì¿¿ñò ìýäýýëýë õ¿ðýõ ò¿âøèí)