Food and Wine Media Relation in Italy - DAG Communication Case history

1. FOOD & WINE CASE HISTORY

2. Clienti e ReferenzeCUSTOMERS AND REFERNCES

3. Reggia di Venaria
Officine Grandi Riparazioni

5. • Cooking with the All Blacks: Food and Wine from New Zealand
• Result of the event:
– 200 Distributors and professionals attendants a special dinner where All Blacks and
Models cook together
– 12 National Televisions and Radios
– 15 National Daily Newspapers
– 40 National Magazines
– 50 National Daily online medias, such as Sky.it, Repubblica.it,
Kataweb.it, Cronacaqui.it, Affaritaliani.it
– 150 online medias, portals, blog, forum

7. • Taste of Milano: the most important BtoC food
event in Milan
– 375 press clippings
– 62 printed media news
– 17 radio & TV

9. • Taste of Roma:the most important BtoC
food event in Rome
– 477 press clippings
– 44 printed media news
– 13 radio & TV

11. • Press Office
Aliment (food and wine fair) and
Brescia Government
– 40 press clippings

12. • Media relations for Bollinger
James Bond’s champagne since
1956
• Some VIP events:
– Paris 100 years Bollinger
Special Cuvee
– Bollinger – 007: together
from 50 years (1962 Movie:
“Dr. No”)
– Skyfall launch: special
edition of Bollinger
Champagne

13. • Media relations for
Bollinger James Bond’s
partnerships in car &
luxury sector
Bollinger & Aston Martin Bollinger & Range Rover (Vinitaly)
Mini by Aznom (Meregalli)

14. The Mediterranean Week 10 Countries involved (Embassies, Consulates,
Tourism Offices, Promotion Offices, etc)
Partecipants: 1.400
Location: Chamber of Commerce, Palazzo dei Giureconsulti
Medias: more than 200 articles in National and Regional Medias