15. 究極の目標は、エンド
ユーザーが視聴するあら
ゆる体験に、関連付けさ
れ、パーソナライズ
された、魅力的なコンテ
ンツを提供すること
Personal Media
高度な分析と人工知能を活用した明示的もしく
は
暗黙的にパーソナライズされたコンテンツ体験
を作成する - “My Media”
Immersive Media
新しいデバイスによる
新しいコンテンツ エクスペリエンスの作
成
Mass Media
同じコンテンツを大規模な視聴者に届ける能
力
AI-based Media Indexing
API economy
Ambient Intelligence
Audience Analytics
Virtual Assistants Robot Journalism
Virtual Reality
Mixed Reality
Augmented Reality
Natural User
Interfaces
(Voice, Bots,
Gestures, …)
Ultra High
Definition
Real-time Digital Marketing
Online Media
High
Definition
Broadcasting
Music
Publishing
Print
Publishing
TV and Film
Production
メディア業界が
どこに向かっているのか?
22. A robust, scalable cloud platform, and
expansive ecosystem
Leadership in audiovisual content
creation solutions
Louis Hernandez, Jr.
Chairman and CEO,
Avid
At Avid Connect on April 22, 2017, Avid and
Microsoft announced that Microsoft Azure
is the preferred cloud platform for Avid’s future
Software-as-a-Service offerings.
“Our competitive evaluations of the leading
cloud providers showed that Microsoft Azure
is the most open, trusted and global cloud
platform that also enables true hybrid-cloud
computing — which we believe is very
important to media enterprises.”
“With Avid’s unique platform approach and its
extensive domain knowledge, combined with
our own powerful Azure cloud platform, we
believe that this unique alliance is well-
positioned to lead the media industry into
the cloud.”
Scott Guthrie
EVP Cloud and Enterprise Group,
Microsoft