5 Brand Personalities

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Knowing well the brand personality is one of important factors for developing strategic and tactical communication strategies. (Sajid Imtiaz)

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5 Brand Personalities

1. 5 Brand Personalities Excitement Sincerity Competence Sophistication Ruggedness Personality is about dreams, needs, hopes and fears of target audience. Excitement refers to Youthfulness whereas Ruggedness indicates Athleticism. Creative Director Adage Sajid Imtiaz