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An Ecology of Gadgets
               Dakota Reese Brown
                         03.17.2012
An Ecology of Gadgets
Ecology?




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
What does the users environment consist of?




                                               Dakota Reese Brown
                                                     @dakotareese
An Ecology of Gadgets
How do we know these platforms are different?




                                                 Dakota Reese Brown
                                                       @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
Approaching Constant Usage




                              Dakota Reese Brown
                                    @dakotareese
An Ecology of Gadgets
Mobile Augments Other Experiences




                                     Dakota Reese Brown
                                           @dakotareese
An Ecology of Gadgets
Web vs. Native Consumption




                              Dakota Reese Brown
                                    @dakotareese
An Ecology of Gadgets
What are we doing with apps?




                                Dakota Reese Brown
                                      @dakotareese
An Ecology of Gadgets
The Far Reaching Mobile Web




                               Dakota Reese Brown
                                     @dakotareese
An Ecology of Gadgets
Mobile Web: Top Sites




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
Mobile Web: Search Intent




                             Dakota Reese Brown
                                   @dakotareese
An Ecology of Gadgets
What are we searching for?




                              Dakota Reese Brown
                                    @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
Tablets: Mornings & Evenings




                                Dakota Reese Brown
                                      @dakotareese
An Ecology of Gadgets
Not Sleeping, Not Working




                             Dakota Reese Brown
                                   @dakotareese
An Ecology of Gadgets
Location, Location, Location




                                Dakota Reese Brown
                                      @dakotareese
An Ecology of Gadgets
Consumptive Models




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
Working Hard for the Money?




                               Dakota Reese Brown
                                     @dakotareese
An Ecology of Gadgets
Are consumptive things doomed?




                                  Dakota Reese Brown
                                        @dakotareese
An Ecology of Gadgets
Not Quite Busy Bees




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
Corrective Behaviors




                         Dakota Reese Brown
                               @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets




                         Dakota Reese Brown
                               @dakotareese
Thank you.

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Ecology of Gadgets - Mobile March 2012

  • 1. An Ecology of Gadgets Dakota Reese Brown 03.17.2012
  • 2. An Ecology of Gadgets Ecology? Dakota Reese Brown @dakotareese
  • 3. An Ecology of Gadgets What does the users environment consist of? Dakota Reese Brown @dakotareese
  • 4. An Ecology of Gadgets How do we know these platforms are different? Dakota Reese Brown @dakotareese
  • 5. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 6. An Ecology of Gadgets Approaching Constant Usage Dakota Reese Brown @dakotareese
  • 7. An Ecology of Gadgets Mobile Augments Other Experiences Dakota Reese Brown @dakotareese
  • 8. An Ecology of Gadgets Web vs. Native Consumption Dakota Reese Brown @dakotareese
  • 9. An Ecology of Gadgets What are we doing with apps? Dakota Reese Brown @dakotareese
  • 10. An Ecology of Gadgets The Far Reaching Mobile Web Dakota Reese Brown @dakotareese
  • 11. An Ecology of Gadgets Mobile Web: Top Sites Dakota Reese Brown @dakotareese
  • 12. An Ecology of Gadgets Mobile Web: Search Intent Dakota Reese Brown @dakotareese
  • 13. An Ecology of Gadgets What are we searching for? Dakota Reese Brown @dakotareese
  • 14. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 15. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 16. An Ecology of Gadgets Tablets: Mornings & Evenings Dakota Reese Brown @dakotareese
  • 17. An Ecology of Gadgets Not Sleeping, Not Working Dakota Reese Brown @dakotareese
  • 18. An Ecology of Gadgets Location, Location, Location Dakota Reese Brown @dakotareese
  • 19. An Ecology of Gadgets Consumptive Models Dakota Reese Brown @dakotareese
  • 20. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 21. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 22. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese
  • 23. An Ecology of Gadgets Working Hard for the Money? Dakota Reese Brown @dakotareese
  • 24. An Ecology of Gadgets Are consumptive things doomed? Dakota Reese Brown @dakotareese
  • 25. An Ecology of Gadgets Not Quite Busy Bees Dakota Reese Brown @dakotareese
  • 26. An Ecology of Gadgets Corrective Behaviors Dakota Reese Brown @dakotareese
  • 27. An Ecology of Gadgets An Ecology of Gadgets Dakota Reese Brown @dakotareese