1. Making career connections using LinkedIn

2. What is LinkedIn?
The world’s largest professional network
175 million users and growing
Connects you to known contacts and fellow professionals and allows you to:
• Knowledge
• Ideas
• Opportunities

3. Your profile
Like a resume but in more detail
You should make sure that it is 100% complete
Remember that LinkedIn is a professional network
Profile picture should be head & shoulders
Think very carefully about your professional headline
Include key words in your headline
After the headline comes your summary – your
Elevator pitch

4. Connecting with people
Start with people that you already know
Think about why you are connecting with people … what value are they
adding?
Ask for introductions
Always write a custom note when you are
requesting a connection

5. Groups
A great opportunity to connect with fellow professionals
Can make connections with people who would otherwise be out of reach
The key is to be actively involved in group discussions in a way which adds value
Once you are known for your positive contributions you can request to connect

6. Do’s & Don’ts
Do
Make sure that your profile is 100% complete and includes a professional-looking
profile picture
Write a personal message when requesting a connection
Join groups and get involved in discussions in a way which adds value
Remember that this is a professional social network – it is about building your
reputation as a professional
Think about key words/search terms
Don’t
Request connections from people that you have no relationship with
Spam groups with your own self-marketing – add value