https://highvaluebrand.com/5-levels-value-delivery/
5 Levels of Value Delivery - High Value Sales for service professionals
When thinking about how to market and sell high value products and services online it's helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption.
1. Search
2. Social
3. Sharing
4. Shopping
5. Solving
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5 levels of value delivery
1. VALUE High Value Brand
Dallas McMillan
Brand Strategist
Dallas McMillan is a Brand Strategist
and Marketing Consultant specialising in
Selling High Value Professional Services
5 Levels of Value Delivery
2. VALUE High Value Brand
Learn how to
create,
communicate and
deliver value
throughout your
customer’s
buying process
5 Levels of Value Delivery
3. VALUE High Value Brand
The way your
best clients
discover, choose
and buy your most
valuable products
and services has
changed
5 Levels of Value Delivery
4. VALUE High Value Brand
5 Levels of Value Delivery
Clients are
searching for,
socially talking
about, sharing and
shopping for
solutions to their
problem
Before they call you
Search
Social
Sharing
Shopping
Solving
Their Problem
5. VALUE High Value Brand
You need to
build a
relationship,
trust, and a
business case
before they will
buy
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseWhat you are saying
6. VALUE High Value Brand
And you need
to create,
communicate
and deliver value
throughout their
buying journey
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseWhat they are buying
7. VALUE High Value Brand
The context
and type of
information you
share evolves
through their
buying journey.
But your promise is
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseConstant & Congruent
8. VALUE High Value Brand
Your Promise
KnowInformation
Level 1: Search
9. VALUE High Value Brand
Your Promise
Know
Like
Information
Inspiration
Level 2: Social
10. VALUE High Value Brand
Your Promise
Know
Like
Trust
Information
Inspiration
Education
Level 3: Sharing
11. VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Information
Inspiration
Education
Implementation
Level 4: Shopping
12. VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
Level 5: Solving
13. VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
5 Levels of Value Delivery
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