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Identity
BRAND Basics
I
N
F
L
U
E
N
C
E
D
I
G
I
T
A L
B
R
A
N
D
W
H
Y1Dallas McMillan
Digital Strategist
1
Thing
Design, Develop & Deliver
Building your Social Sales Funnel
Be Known for 1 Thing
1
THING
Business AuthorityRelationship Narrative Delivery
Design, Develop & Deliver
Building your Social Sales Funnel
BRAND Basics
I
N
F
L
U
E
N
C
E
D
I
G
I
T
A L
B
R
A
N
D
W
H
Y1
Business AuthorityRelationship Narrative Delivery
Install
Software
Inbound
Marketing
Generate
Content
Traffic
Sources
Alliances &
Affiliates
Launch &
Lead
Domains
& Hosting
D I G I T A L
Naming LeadershipFriends
Fans +
Followers
Unique
POV
Engage ConversionIdentity Networks Elevation
I N F L U E N C
E
Identity
Identity
In psychology, sociology, and anthropology, identity is a person's
conception and expression of their own (self-identity) and others'
individuality or group affiliations (such as national identity and
cultural identity).
BRAND Basics
1
WHY
B R A N D
D I G I T A L
I N F L U E N C E
How do you
attract more
ideal clients…
2. Like
3. Trust
4. Try
5. Buy
And convert
them into
buyers?
The Problem
Professionals with high
value products and
services struggle to
attract new clients in
the post-digital world
The
Problem:
Influential Digital
www.influential.com.au
Identity is essential for Relationship
Influential Digital
www.influential.com.au
Butnowthistakesplaceinanonline,social
environment
Identity
• Accounts
• Profiles
• Domains
• Social Profiles
• Passwords
Naming LeadershipFriends
Fans +
Followers
Unique
POV
Engage ConversionIdentity Networks Elevation
I N F L U E N C
E

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Digital influence webinars Identity (Part 1 of Influence)

Notes de l'éditeur

  1. A key point is that your visibility and reputation can lead to dramatic increses in opportunities and profitability. But how do we get there?