http://digitalinfluence.com.au/webinar/facebook-advertising/ Digital Influence Webinars - Advanced Facebook Training - Learn how to use Facebook ads to target, attract, engage and convert your ideal clients using our Social Sales Funnel strategy: We cover: More detail on Retargeting Lead Nurturing Creating custom audiences from existing lists, website visitors, your social networks and more Retargeting/Remarketing Power Editor Facebook Tracking Pixels Custom Audiences Conversion Goals

3. What we’ll cover today
• Social Sales Funnel Overview
• How to use Facebook ads to target your ideal clients
• How to use retargeting to nurture leads
• How to use retargeting to recover lost sales
• Social Sales Strategies
• How you can create your own Social Sales Funnel

5. Building your Social Sales
Funnel
Social Sales Funnels
Dallas McMillan
Digital Strategist

6. Building your Social Sales
Funnel
Social Sales Funnels
Focus on:
Traffic

8. Design, Develop & Deliver
Building your Social Sales Funnel

9. Be Known for 1 Thing
1
THING

10. How do you
attract more
ideal clients…
2. Like
3. Trust
4. Try
5. Buy
And convert
them into
buyers?

11. Know
Social Sales Process
• Who we are
• What we do
• Who we help
• What’s the ROI
• Challenge:
getting noticed

12. Know
Like
Social Sales Process
• Why we do it
• How we’re different
• Why they should
care
• What we stand for
• Challenge: Building
alignment + Being
remembered

13. Know
Like
Trust
Social Sales Process
• Why trust us
• Our expertise
• What’s the proof
• Challenge:
Making Sense &
Differentiation

14. Know
Like
Trust
Social Sales Process
• How it works
• How it’s easy
• That it’s for them
Qualifiy Buyer
• Challenge:
• Get them to take
action
Try

15. Know
Like
Trust
Social Sales Process
• Convert Sale
• Begin Onboarding
• Deliver Value
• Challenge:
Deliver detail
while maintaining
big picture and
relationship
Try
Buy

16. Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =
Revenue+ Relationships

17. Know
Like
Trust
Social Sales Process
Try
Buy
Search
Social
Share
Sales
Solution

18. Influential Digital
www.influential.com.au
Butnowthistakesplaceinanonline,social
environment

23. Putting it All
Together

24. Types of Traffic
• Owned
• Earned
• Paid
• Email
• Search
Social
• Organic
We Need Inbound Traffic

26. Social Sales Process supports
the customer journey
This creates a foundation for us to build
our online profile, or marketing process,
and our product ecosystem

27. Building your Social Sales
Funnel
Traffic Sources:
Facebook Ads

29. New Facebook Ads Features
• New Ads Manager
• Power Editor
• Custom Audience
• Lookalike Audience
• Facebook Pixels
• Retargeting

30. Putting it All
Together

31. Building your Social Sales
Funnel
Dallas McMillan
Digital Strategist

32. 20% Text Rule

33. 20% Text Rule

34. Putting it All
Together