On the Other Side of Real Impact Lies Serious Money
Words That Sell Paicr9.08
1. Words that Sell PAICR 10 th Annual Conference New York, New York Debra A. Mackey September 19, 2008
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4. Offshore funds Public Pension Funds Consultants Taft-Hartley Corporate 401(k) plans Family Trusts What do they want ? What do they need ? What problems do they face? How can you help ?
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7. Effective marketing writing gets below the surface You Your needs Your concerns Your wants Your participants Your funds Our funds Performance Our process Our firm We I
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16. Would you trust your fund to this manager? We operate in the emerging market space.
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18. That’s nice. You must be good at what you do. I was awarded eight Gold Medals in the 2008 Summer Olympic Games!
19. Hey! I just took seven Gold Medals, and I’m about to win my eighth! Yea, baby! Whatever team you’re on, sign me up!
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23. No matter what your style is … Conservative? Opportunistic? Edgy risk-taker? Contrarian? Quant guru?