Slides for a discussion at MeasureCamp Sydney 2017. What are some things to watch for when building out your freelance career as a web analytics specialist?
10. Don’t become a taxi driver
Only working when the meter’s running → :(
Budget 10 hours a week for new business, knocking on doors
You won’t do 10, you’ll do 5. Do budget for 10.
12. People like to pay “an amount” for “a thing”
Google Analytics Audit
Google Tag Manager Audit
Enhanced Ecommerce Implementation
Team Training
One-to-one Beginner Coaching
(Probably all stuff you do already?)
20. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work
22. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work
24. These are all shitty
Repeatedly asks you SEO questions because they think Google
Analytics = SEO
Expects an answer quickly
Doesn’t think before they contact you
26. Because this:
Emailing at night = disorganised
Emailing in the morning = super on top of it
Ten hours reverses perception completely
...email, save in Drafts (or use Boomerang, Yesware, Sidekick)