Diggit 2014 rtb_revolution_sociomantic_final_print

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Business Technologie

* Photography by Helmut Newton
12
•
•
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Increased
Budget
Efficiency
Increased
Campaign
Performance

minutes spent on a mobile
device per day

Thanks to these refinements of their RTB
retargeting strategy, BrandAlley saw:

PROGRAMMATIC – MOBILE & GLOBAL
STREAMING CRM FOR MOBILE
CASE
STUDY

With access to an increased volume of quality
audiences via AdX, Forever 21 achieved:
20% higher CTR
compared to desktop
campaigns
Consistent post-click
conversion rates within
15%
of desktop conversion rates
15% increase of overall
campaign volume while
maintaining the same ROAS

Diggit 2014 rtb_revolution_sociomantic_final_print

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Diggit 2014 rtb_revolution_sociomantic_final_print

6. € € €

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11. visitljubljana.com

12. * Photography by Helmut Newton 12 • • • •

13.

14.

15.

16.

17.

18.

19.

20. Increased Budget Efficiency Increased Campaign Performance

21.

22.

23.

24. minutes spent on a mobile device per day

25.

26.

27.

28.

29.

30.

31.

32.

33. Thanks to these refinements of their RTB retargeting strategy, BrandAlley saw:

34. PROGRAMMATIC – MOBILE & GLOBAL STREAMING CRM FOR MOBILE CASE STUDY

35. With access to an increased volume of quality audiences via AdX, Forever 21 achieved: 20% higher CTR compared to desktop campaigns Consistent post-click conversion rates within 15% of desktop conversion rates 15% increase of overall campaign volume while maintaining the same ROAS

36. MOBILE: when and how