1. Case Studies Project‘The Bourne Supremacy’ By Shay, Aidan, Rochelle, Dan, Ishmael, Precious & Dammy

2. The Bourne Supremacy The Bourne Supremacy is a 2004 UIP action blockbuster , which was directed by Paul Greengrass and produced by Frank Marshall. The film starred Matt Damon and Julia Stiles. The synopsis of the film was that Jason Bourne is framed for a botched CIA operation. He is forced to take up his former life as a trained assassin to survive. The film generally received good reviews from the critics and the public and was awarded a overall score of 7.6 out of 10. DVD release poster (below) Theatrical release poster (above)

5. Comparisons Because of the genre of The Bourne Supremacy, you can compare any of these films to the film. Just like the Bourne Supremacy poster, each of these posters contain the main characters, a weapon and a setting which give you a small hint of where the film might be set or what the film is about.

6. Advertising The advertising for the Bourne Supremacy was one of the main reasons for the films success. They used different merchandising techniques to promote the film. In edition to the movie, they had T-Shirts made, Action figures, Xbox games, DVD Collections etc. The aim of the advertising was to gross more than the first film. Universal Studios came up with many different ways to make money off of the film. The budget for the film was $75 million. The box office grossing from the film was $288,500,217.

8. Sky Pub Sports

9. Sky Movies News

10. ITV

11. C4

12. Five

13. Emap Music Channels

15. Links: Official Trailer: http://www.youtube.com/watch?v=WrWTJv0yEyI&feature=related Teaser Trailer: http://www.youtube.com/watch?v=lmXNYOsJd_A

16. Bibliography: www.youtube.com http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film) http://www.universalstudiosentertainment.com/the-bourne-supremacy/ http://www.imdb.com/title/tt0372183/ http://www.thinkbox.tv/server/show/ConCaseStudy.242 http://cinema.theiapolis.com/movie-0I0T/the-bourne-supremacy/stats/#gross-usa