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HR & Social Media - Friend or Foe

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Damon Klotz
Damon Klotz

The slides from my AHRI HR Practices Day 2013 Keynote.

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SOCIAL MEDIA And HR! #AHRIHRP @DamonKlotz
HR & Social Media Friend or Foe? Damon Klotz: q Digital Strategist q Social Entrepreneur q Insert Other Gen Y Job Title
Clients & Projects
HR Opportunity or Problem?  
Social Media Policy
THE BRIEF! 120 HIRES IN 4 WEEKS JUST USING FACEBOOK
TARGETED FACEBOOK ADS -  LIVED WITHIN 25KMS OF FIRENZE -  LISTED AN INTEREST IN ROCK N ROLL -  HAD BAR WORK / HOSPITALITY EXPERIENCE
- Answering questions on facebook means you only have to answer once - Initial screening using uStream - They ran group interviews as events using eventbrite = onus on candidate
- 4000 resumes received - 700 invited to interview - 20 slots per hour over three days -  120 hires from 600 interviews -  Start to finish in 4 weeks -  TOTAL COST 10% OF USUAL OPENING -  ESTABLISHED TALENT POOL
INNOVATION IN THE SOCIAL RECRUITING SPACE!
#SocialRecruiting - Twitter job streams - LinkedIn Pages - Untapped resource - Higher engagement, clicks & reach - Virtual Onboarding - jobs with videos receive a 34% higher application rate - Pinterest Job Boards - Talent Sourcing - Job Infographics
Where is the foe part? The risks associated with social media will still be present even if we choose not to participate ourselves.
Where is the foe part? •  They will still talk about your organisation online •  Which impacts your employer brand •  So that EVP Strategy goes out the window if your perceived brand doesn’t match what people say about you online So how do I know what they are saying online?
If you take away only one thing…   www.search.twitter.com www.google.com/alerts They are your friend.
DON’T FORGET! The impact of social media use on your personal brand! You are what you tweet…
Tweeting advice!   art Grimshaw BoQ CEO Stu tha t I have put in “I have a filter bite me in the this pla ce called, will fore a sk yourself be arse? You just you tweet.”   Deloitte CE OGiam Swieg ers “Any execu tive under t who is not he age of 4 confident w 5 media will n ith social ever get to because the be a leader world is goi ng to change.”  
Get in touch.   damon@damonklotz.com @DamonKlotz  

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HR & Social Media - Friend or Foe

  • 1. SOCIAL MEDIA And HR! #AHRIHRP @DamonKlotz
  • 2. HR & Social Media Friend or Foe? Damon Klotz: q Digital Strategist q Social Entrepreneur q Insert Other Gen Y Job Title
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  • 14. HR Opportunity or Problem?  
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  • 22. THE BRIEF! 120 HIRES IN 4 WEEKS JUST USING FACEBOOK
  • 23. TARGETED FACEBOOK ADS -  LIVED WITHIN 25KMS OF FIRENZE -  LISTED AN INTEREST IN ROCK N ROLL -  HAD BAR WORK / HOSPITALITY EXPERIENCE
  • 24. - Answering questions on facebook means you only have to answer once - Initial screening using uStream - They ran group interviews as events using eventbrite = onus on candidate
  • 25. - 4000 resumes received - 700 invited to interview - 20 slots per hour over three days -  120 hires from 600 interviews -  Start to finish in 4 weeks -  TOTAL COST 10% OF USUAL OPENING -  ESTABLISHED TALENT POOL
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  • 28. INNOVATION IN THE SOCIAL RECRUITING SPACE!
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  • 30. #SocialRecruiting - Twitter job streams - LinkedIn Pages - Untapped resource - Higher engagement, clicks & reach - Virtual Onboarding - jobs with videos receive a 34% higher application rate - Pinterest Job Boards - Talent Sourcing - Job Infographics
  • 31. Where is the foe part? The risks associated with social media will still be present even if we choose not to participate ourselves.
  • 32. Where is the foe part? •  They will still talk about your organisation online •  Which impacts your employer brand •  So that EVP Strategy goes out the window if your perceived brand doesn’t match what people say about you online So how do I know what they are saying online?
  • 33. If you take away only one thing…   www.search.twitter.com www.google.com/alerts They are your friend.
  • 34. DON’T FORGET! The impact of social media use on your personal brand! You are what you tweet…
  • 35. Tweeting advice!   art Grimshaw BoQ CEO Stu tha t I have put in “I have a filter bite me in the this pla ce called, will fore a sk yourself be arse? You just you tweet.”   Deloitte CE OGiam Swieg ers “Any execu tive under t who is not he age of 4 confident w 5 media will n ith social ever get to because the be a leader world is goi ng to change.”  
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  • 38. Get in touch.   damon@damonklotz.com @DamonKlotz