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Similaire à Social Media Marketing on the Real-time Web (20)
Social Media Marketing on the Real-time Web
- 3. My Background
Education
BS, Electrical Engineering, Northwestern
MS, Industrial Engineering, Virginia Tech
MBA, Stanford
UI design and web development
19 years of Product Management Experience
Managed submarine design for 5 years
5 years at Intuit, led Quicken Product Management
Led Product Management at Friendster
PM consultant to startups: Box.net, YouSendIt, Epocrates
Speaker: Web 2.0 Expo, Facebook Fund, Stanford
CEO & Cofounder of YourVersion, startup building
“Pandora for your real‐time web content”
Copyright © 2010 YourVersion
- 18. Twitter Clients
Clients
Tweetdeck
Tweetie (acquired by Twitter)
twhirl (acquired by Seesmic)
Seesmic (web, desktop, & mobile)
Computer, Mobile, Web
Free vs. paid
Tweetdeck demo
Copyright © 2010 YourVersion
- 20. More Twitter Tools
Hashtags
http://hashtags.org
http://whatthetrend.com
Automatic DM to Followers
SocialOomph (formerly TweetLater)
http://www.socialoomph.com
Twitter Apps
oneforty
http://oneforty.com
Twitter for Teams
CoTweet
http://cotweet.com
Copyright © 2010 YourVersion
- 30. Problem: Amount of Web Content Far
Exceeds How Much Time We Have
“We saw a trillion unique URLs, and the
number of individual web pages out there is
growing by several billion pages per day”
‐ Google Blog, 7/25/08
Time Spent Online
Average Hours per Week
12
Average Hours per Week
10
8
6
4
2
0
2004 2005 2006 2007 2008 2009
US Households, self-reported
Source: Forrester Research
Copyright © 2010 YourVersion
- 32. Shift to Discovery Model Has Created
Large Value in Related Areas
Discovery model has already transformed:
Music: Pandora, last.fm
Television: TIVO
Movies: Netflix
Better user experience
Time spent searching is minimized/eliminated
Relevant content delivered to user (push vs. pull)
Engine proactively discovers new content for user
Transformation to Discovery model hasn’t
occurred for web content, but it’s about to
Copyright © 2010 YourVersion
- 33. YourVersion Is The Best
Real‐Time Discovery Engine
Most Personalized
Delivers Best Blend of Relevance with Recency
Easiest to Use: innovative user interface
Most Complete Discovery Solution
Bookmarking with auto‐tagging
Sharing: email, Facebook, Twitter
iPhone App
Firefox toolbar, Chrome extension, Browser sidebar
Harnesses Collective Intelligence
Copyright © 2010 YourVersion
- 34. YourVersion Has Received
Very Positive User Reaction
Launched at TechCrunch50, won People’s Choice
Award
User praise
“You've now replaced my iGoogle tab. Nice.”
“Tired of surfing for articles on subjects you are
interested in? Try @yourversion I'm a huge fan
already!”
“RSS for the rest of us”
Copyright © 2010 YourVersion
- 38. Try it out at:
http://www.yourversion.com
Free iPhone app at:
http://bit.ly/yv‐app
or search for “yourversion” in App store
We’re hiring marketers
Copyright © 2010 YourVersion
- 39. ‐Intimate, all‐day workshop
for startups on Product
Management, Design, &
Marketing
‐Sat June 12th in Palo Alto
http://toolboxevent.com
Use discount code “jhtc” for
$90 off ($59 instead of $149)
Copyright © 2010 YourVersion