PR 2.0: Shooting Fish in a Barrel

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It\'s really not that hard to do PR in a whole new way, and the payoffs are incredible. Learn about the opportunities, tactics and outcomes of optimizing not just press releases but having a comprehensive online strategy for PR and media relations.

Business Actualités & Politique

Shooting Fish in a Barrel: SEO for Press Releases Dana Todd Executive Vice President, SiteLab SEMPO Board of Directors Presented for: Online Marketing Summit

What is the “New PR”? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Opportunity ,[object Object],[object Object],[object Object]

95 million unique visitors visit online news sites each month Source: comScore Media Metrix, Dec. 2006

Bloggers Are New “Editorial Targets” There are over 70 million blogs, 140 times more than 4 years ago!

Case Study: Christian Science Monitor ,[object Object],[object Object],Case study courtesy SEO-PR (www.seo-pr.com)

Want Coverage? Get Visual ,[object Object],[object Object],Source: Bennett & Company 16th annual media survey, August 15, 2006 “ A release emailed with a jpg or tif file has a much better chance of making it into our newspaper.” - Tom Wharton, writer Salt Lake City Tribune

SEO-PR Posted Video to YouTube, added Multimedia to Release

They Pitched Bloggers & Mainstream Press

Generated 1,710 Stories + 393 Blog Posts for “Jill Carroll” Sources: Google News and Google Blog Search, Sept. 7, 2006

Record Traffic to CSMonitor.com ,[object Object],[object Object],[object Object],Sources: Alexa, Sept. 7, 2006, and WebSideStory, Aug. 17, 2006

Biggest Surprise: One Blog = 3.4x More Traffic than ABCNews.com! Sources: The Huffington Post, Aug. 15, 2006, ABC News, Aug. 14, 2006

Strategy: 11-part Series ,[object Object],[object Object],[object Object],Sources: Alexa, Sept. 7, 2006, and WebSideStory, Aug. 17, 2006

Generated 4,081 new links from 763 additional blogs Source: Technorati, Sept. 8, 2006

WOW! How Do I Get Some? ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ SEO PR” is Easy to Do ,[object Object],[object Object],[object Object],[object Object],[object Object]

Link Building with PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Seasonal Planning ,[object Object],[object Object],Campaign January February March April SEM keywords -Search marketing -Search engine optimization -Search engine marketing -SEM -Google -Yahoo Trade shows -Online marketing summit -OMS ,[object Object],[object Object],-Adtech -Ad:tech -Ad-tech

Social Media Newsroom Template Courtesy Shift Communications

PR 2.0 News Release Template Courtesy Shift Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement in PR ,[object Object],[object Object],[object Object],[object Object],[object Object]

SiteLab is a full-service Interactive Agency. We develop, manage & promote Web sites to bring integrated marketing success to medium and large companies around the globe. www.sitelab.com San Diego - New York

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PR 2.0: Shooting Fish in a Barrel

1. Shooting Fish in a Barrel: SEO for Press Releases Dana Todd Executive Vice President, SiteLab SEMPO Board of Directors Presented for: Online Marketing Summit

4. 95 million unique visitors visit online news sites each month Source: comScore Media Metrix, Dec. 2006

5. Press Releases are in News Search

6. Bloggers Are New “Editorial Targets” There are over 70 million blogs, 140 times more than 4 years ago!

7. Blogs Rival Mainstream Influence

10. SEO-PR Posted Video to YouTube, added Multimedia to Release

11. They Pitched Bloggers & Mainstream Press

12. Generated 1,710 Stories + 393 Blog Posts for “Jill Carroll” Sources: Google News and Google Blog Search, Sept. 7, 2006

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14. Biggest Surprise: One Blog = 3.4x More Traffic than ABCNews.com! Sources: The Huffington Post, Aug. 15, 2006, ABC News, Aug. 14, 2006

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16. Generated 4,081 new links from 763 additional blogs Source: Technorati, Sept. 8, 2006

17. 4 Months Later…

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21. Advanced Concepts

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23. Social Media Newsroom Template Courtesy Shift Communications

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26. SiteLab is a full-service Interactive Agency. We develop, manage & promote Web sites to bring integrated marketing success to medium and large companies around the globe. www.sitelab.com San Diego - New York

PR 2.0: Shooting Fish in a Barrel

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