Dominic Grounsell, Travelex: Being a CMO in the brave new world of Marketing @ iMedia Data-Fuelled Marketing Summit, Feb 2016.
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Dominic Grounsell, Global Marketing Director at Travelex discusses: Being a CMO in the brave new world of Marketing, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016. http://www.imediadatasummit.co.uk/
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Dominic Grounsell, Travelex: Being a CMO in the brave new world of Marketing @ iMedia Data-Fuelled Marketing Summit, Feb 2016.
- 1. Being a CMO in the brave new world of Marketing
- 2. Let’s begin with a quick look back…
- 3. The marketers world was much simpler & straightforward…
- 4. It was a relatively comfortable time….
- 5. However, external perceptions of marketing weren’t great
- 6. We didn’t exactly help ourselves…
- 7. But then, things began to change…
- 8. The rise of digital, data and ecommerce has changed everything…
- 9. Challenge 1…. Keeping up
- 10. Challenge 2…. Who to trust
- 11. Challenge 3…. The data tsunami
- 12. Challenge 4…. Managing up
- 13. Challenge 5…. Managing down
- 14. Tip 1…. Embrace data
- 15. Tip 2…. Create a network of trusted advisors
- 16. Tip 3…. Don’t be a magpie
- 17. Tip 4…. Take your business with you on the journey
- 18. Tip 5…. Adapt your leadership and management style
- 19. To wrap up…
Notes de l'éditeur
- Results… ayyyyyyyyy! Trust me… this will work…. Not ask me if it’s delivered results… it’s all about brand love Lever quote… worst sin ever
- Skills are changing Composition of marketing teams is changing Different hiring – personalities and capabilities Rise of the specialist – technical, not general Don’t understand their jobs on day to day basis… can’t advise technically… New stuff – now best practices or internal expertise they can rely on] Trust & different models of leadership and management become much more important Challenges notions of control given the increased accountability.