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www.huddleandhive.com
Analytics & Storytelling
www.huddleandhive.co.uk
A bit about me
www.huddleandhive.co.uk
What I’m trying to do
Create a single consistent reporting tool that
can be used by senior managers to make quick
and accurate decisions based on the
performance of different marketing campaigns.
www.huddleandhive.co.uk
Why does it matter?
I roughly know how things are going before
the meeting, but a monthly meeting is
where we really get the chance to see if
things are progressing as expected.
“ ”
www.huddleandhive.co.uk
How to enable good decisions
www.huddleandhive.co.uk
Reporting Tools
www.huddleandhive.co.uk
Understanding the users
www.huddleandhive.co.uk
Keep it simple
Stall A Stall B
www.huddleandhive.co.uk
An other way - data storytelling
Minard’s Map of Napoleon’s Russian Campaign in 1812
www.huddleandhive.co.uk
Segal and Heer’s ‘Martini Glass Struture’
www.huddleandhive.co.uk
Diakopoulos’ narrative structures
www.huddleandhive.co.uk
What’s a pulse point
www.huddleandhive.co.uk
Narrative Framework
www.huddleandhive.co.uk
Narrative Structure - Title & Call to Action
www.huddleandhive.co.uk
Visual Metaphor & Colour
www.huddleandhive.co.uk
Redundancy
www.huddleandhive.co.uk
Anchoring
www.huddleandhive.co.uk
Take aways
• Keep it simple
• Author-driven / Reader-driven
• Pulse points
• Visual metaphor
• Colour
• Redundancy
• Anchoring
www.huddleandhive.co.uk
What do you think?
How do you support senior managers in
making quick and accurate decisions?
Next Meet Ups
www.huddleandhive.co.uk

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Analytics & Storytelling