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Marketing Your Marketing - NESHCo Presentation

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Jennings Healthcare Marketing (Dan Dunlop)
Jennings Healthcare Marketing (Dan Dunlop)
Business
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Marketing Your Marketing and PR Effort Dan Dunlop October 28, 2010
Adding a Step to the Process ,[object Object],[object Object]
Why is Step #2 Often Ignored? ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you don’t market your department’s good work, it is not likely that anyone else will. You’re tracking results, now share them.
It is time to consider yourself (and your department) a client. Ask yourself how much energy you devote to marketing your department?
Why Market Your Marketing and PR Efforts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Should We Target When Marketing Our Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Currently Market Your Marketing and PR Efforts? ,[object Object]
The Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Philosophy continued… ,[object Object],[object Object],[object Object],[object Object]
The Benefits of this Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You’ve Created a Social Media Program, Ad Campaign, Commercial, or Some Other Product. What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communicate! ,[object Object],[object Object],[object Object]
Produce a Year-in-Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Developing a Marketing Dashboard (But don’t let it be all about numbers; need a more holistic perspective)
 
 
Stats are Everywhere
 
 
 
Google Ad Words
 
 
 
 
 
Information at Your Finger Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you want your work to be acknowledged, you have to tell people what you’re doing.
Rollout the Work Internally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandizing Your Work Internally
Merchandizing Your Work Internally
Tell Your Story within the Industry & Build Brand Stature (And do some career building while you’re at it!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Your Work Profiled in National Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare Marketing Report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare Marketing Report
Healthcare Marketing Advisor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare Marketing Advisor
HealthLeaders Media Marketing Weekly ,[object Object],[object Object],[object Object]
HealthLeaders Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Health Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spectrum Newsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Healthcare Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Healthcare Today
Marketing Healthcare Today
Healthcare Strategy Alert ,[object Object],[object Object],[object Object],[object Object]
Strategic Health Care Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Publicity, Then Leverage It! ,[object Object],[object Object]
Get Publicity, Then Leverage It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Publicity, Then Leverage It!
White Papers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winnings Awards For Your Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Win Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare Advertising Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aster Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HealthLeaders Marketing Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
National Health Information Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your SHSMD Affiliate: NESHCo ,[object Object],[object Object],[object Object],[object Object]
eHealthcare Leadership Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIAA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telly Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
National Mature Media Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videographer Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Communicator Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Blingy Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise Your Victories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise Your Victories
Merchandise Your Victories
Merchandise Your Victories
Judging Awards Competitions ,[object Object],[object Object],[object Object]
Presenting at Conferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Your Participation in Industry Conferences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Your Participation in Industry Conferences
Other Types of Industry Involvement ,[object Object],[object Object],[object Object],[object Object]
It’s Hard Work - And Worth Every Minute Of It. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object]
Addendum ,[object Object]
Hermes Creative Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marcom Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Mobius Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platinum PR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Gracies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ava Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Business Awards ,[object Object],[object Object],[object Object],[object Object]
The Stevies for Women in Business ,[object Object],[object Object],[object Object],[object Object]
Mercury Excellence Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR People Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
PR News CSR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Apex Awards for Publication Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summit Creative Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The W3 Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Webby Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IN-AWE Awards ,[object Object],[object Object],[object Object],[object Object]
Non-Profit PR Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
AME Awards Advertising Marketing Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object]
CLIO Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local ADDY Awards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Arts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Media Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effie Awards ,[object Object],[object Object]
More Awards to Learn About Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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