Dan Dunlop discusses the importance of managing your online reputation and personal brand. He recommends monitoring your online presence by setting up Google Alerts and periodically searching for yourself. It is important to be vigilant and influence what others find when searching online. He then provides tips for optimizing your LinkedIn, Google+, Twitter, Amazon, Facebook, and writing profiles to establish yourself as a thought leader in your industry.
3. Reputation Management
Why bother?
• You tell me…
• Other professionals will research you online.
You want to influence what they find.
• You need to safeguard your personal brand.
• You may want to find a new position one day.
• Prospective employees may Google you.
• Your daughter may Google you.
5. Quiz
Monitoring your brand:
• How many of you have Google Alerts set up
with your name as the search term?
• “Your name” + “your organization”
• Search for your name periodically with
different search engines: try Bing
• You must be vigilant
15. My Online Profile
Searching for Dan….
• Google Search Page One:
– Twitter feed
– LinkedIn
– Facebook
– My company (Jennings)
– My blog – The Healthcare Marketer
– YouTube
16. My Online Profile
Searching for Dan….
• Google Search Page Two:
– Google+
– Pinterest
– Book Chapter: Thought Leaders on Hospital
Marketing
– Column for Ragan.com
– Paper.li
– Ning Community
17. Your Online Profile
The Basic Formula
• Comprehensive LinkedIn Profile
• Google+ Profile
• Twitter Feed
• Amazon Profile & Reviews
• Host Roundtables & Speak at Conferences
• Write
• Facebook?
18. Facebook
What are your thoughts about
Facebook? Personal vs. Professional
• Who should you friend, and why?
• If you “like” or accept friend requests from
business associates, then keep the crazy
stuff off of your Facebook page.
• And check your privacy settings. Always a
good idea.
• Use good judgment.
22. Google +
• Build Circles –
Friends, Colleagues, Healthcare
Professionals, etc.
• Use the Google+ button to quickly post
content. No effort required.
• Let people know how to connect with you
via other platforms: LinkedIn, Twitter, etc.
23. LinkedIn
Your LinkedIn To Do List:
• Join relevant groups – demonstrates your
connection to the industry
• Complete your profile
• Keep it updated
• Add detail
33. Amazon
Amazon Profile & Book Reviews
• Great way to add to your online profile
• Thought leader activity
• To Do:
– Create your Amazon profile
– Try to do one review each year
– Create Lists
38. Twitter
How many of you use Twitter?
• I was slow to adopt it.
• Try it.
• The key is to follow industry hashtags.
• Hashtags? #hcmktg #hcsm #aco #pcmh
• Start by setting up an account.
• Follow some industry thought leaders.
• Follow people at peer institutions.
40. Speaking
Speaking at Industry Conferences
• Thought
leadership
activity
• Resume building
• Start with
roundtable
moderation
41. Writing
Write One Article Each Year
• Publications are
starved for content
• Start with a white
paper
• Submission forms
and criteria online
• 1,200 words
42. Blogging
Great vehicle for sharing expertise
• Not for everyone
• Get in the habit
• Blog posts are not
articles
• Be a resource for
industry peers
• Searchable
43. In Summary
Do What You Can & Have Fun
• Monitor your online profile: Google Alerts, etc.
• Update your LinkedIn Profile
• Create a Google+ profile
• Create an Amazon.com profile, add a favorite
business book list, review a book
• Start a Twitter account
• Host a roundtable discussion at a conference
• Make a decision about Facebook
• Write an article each year
44. Contact Information
• Dan Dunlop, Jennings
– ddunlop@jenningsco.com
– Twitter: @dandunlop & @JenningsHealth
– Linkedin: http://www.linkedin.com/in/dandunlop
– Blog: http://thehealthcaremarketer.wordpress.com