This document discusses how mobile technology can benefit both internal and external users of a business. Internally, mobile apps can help improve sales, allow employees to stay connected, and keep them organized. Externally, mobile helps businesses stay current, reach more potential customers who have mobile devices with them throughout the day, and are in the hands of customers. The document also addresses which platforms - native apps, web apps, or hybrid apps - are best to use for delivering mobile content and strategies.

1. What Can Mobile Do for Me?
By LaMaster Consulting and Lexicon Systems

2. Mobile Strategy
Founder
Employees
Contractors
Customers
Partners
General Public

3. Internal
Improve
Sales
Stay Connected
Be Organized

4. External
Stay
Current
Reach more People
In Their Hands All Day Long

5. Platforms: Which to Use?
Native
Apps
◦ iOS, Android, Windows
Web
Apps
◦ HTML5
Hybrid
Apps
Cross-Platform

6. Mobile Strategy
Improve Sales
Stay Connected
Be Organized
Stay Current
Reach People
In Their Hands
Platforms

7. Examples

8. What Can Mobile Do for Me?
By LaMaster Consulting and Lexicon Systems
“Mobile Strategy and Development for Your Business”
Jonathan LaMaster
jl@jonathanlamaster.com
(617)833-5816
Dan Hermes
dan@lexiconsystemsinc.com
(781)526-0738