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Daniel Alves
Business Model CanvasModelo de Negócios Canvas
Business Model Canvas
- O que é?
- Por que devemos usar?
- Como usar?
Daniel Alves
Business Model Canvas
Daniel Alves
- O que é?
Modelo de Gerenciamento de Projetos desenvolvido por
Alexander Osterwalder, expert em Modelos de Negócios.
Business Model Canvas
Daniel Alves
Seu livro, Business Model
Generation, traz consigo a definição
de modelo de negócio como sendo:
”descrição da lógica pela qual uma
organização cria, entrega e captura
valor”.
Business Model Canvas
Daniel Alves
- Por que devemos usar?
Empresas de sucesso e de distintos seg-
mentos do mundo inteiro, como a TIM e
TAM, por exemplo adotam este sistema.
Devido a forma lúdica e eficiente que o
modelo permite-se criar seu projeto.
Business Model Canvas
Daniel Alves
Seu projeto em uma folha!
Para facilitar esta tarefa, o Canvas surge
com um template constituídos por nove
blocos.
Business Model Canvas
Daniel Alves
- Como usar?
É fundamental iniciar preenchendo o
lado direito do Canvas.
Business Model Canvas
Daniel Alves
1 - Seguimento de Clientes
preencher com os grupos,
pessoas e organizações que
sua empresa pretende
alcançar e atender.
Business Model Canvas
Daniel Alves
2 – Proposição de Valor
Descreve os produtos e serviços
que criam valor para determinado
segmento de consumidor.
Business Model Canvas
Daniel Alves
3 - Canais
- Comunicação
- Distribuição
- Canais de venda
Business Model Canvas
Daniel Alves
4 – Relacionamento com Consumidor
Dar o toque pessoal ao projeto
transformando a vontade do consumidor
Business Model Canvas
Daniel Alves
5 – Fontes de Receitas
Trata-se da renda gerada por cada
segmento de usuário.
Quais são as propostas de valores
que cada segmento de consumidor
está disposto a comprar?
Business Model Canvas
Daniel Alves
6 – Recursos Chaves
Os recursos-chave são os itens
tangíveis e intangíveis necessários
para oferecer e entregar os
elementos mencionados acima.
Business Model Canvas
Daniel Alves
7 – Atividades Chaves
São as atividades mais importantes
que uma empresa deve realizar
para que seu modelo de
negócio vá para frente
Business Model Canvas
Daniel Alves
8 – Alianças Chaves
Trata-se da rede de fornecedores
e parceiros que fazem o modelo
de negócio da empresa funcionar.
Business Model Canvas
Daniel Alves
9 – Estrutura de Custos
Quais são seus gastos para que
sua empresa funcione? Quais são
os recursos e atividades mais caros?
Aqui você descreve os custos mais
importantes para que seu modelo
de negócio seja eficiente.
Business Model Canvas
Daniel Alves
Crie o seu!
FAZER DOWNLOAD
DA TABELA
CANVAS
Referências
Daniel Alves
http://www.businessmodelgeneration.com/canvas

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Business Model Canvas - Daniel Alves - TJPB