Commercial property professionals are spending more and more time online, however the wide range of advertising options available to communicate with online users can be confusing. As a marketer, being able to use online advertising effectively means you can benefit from:
> segmenting your audience, effectively targeting specific groups
> delivering your messages through a combination of text, images, video and audio
> using analytics to measure ROI and optimise future campaigns
If you're new to advertising your business or property online, estatesgazette.com is running a free 15 minute webcast on Thursday 22 April at 2pm, providing an introduction to online advertising . This is followed by a Q&A session with estatesgazette.com Sales Manager Rob Monaghan.
8. Online display ads come in a variety of shapes and sizes… 160 x 600 Skyscraper 728 x 90 Leaderboard 120 x 60 Rectangle 300 x 250 MPU / Rectangle 468 x 60 Banner
20. % Reach Frequency With frequency capping, heavy users get cut off after seeing a pre-determined number of ads Without frequency capping, heavy users, about 20% of the total audience, get the same ads served over and over and over 0% 15 10 5 25% 50% 75% 100% 20 80% of the audience gets relatively few ads. This leaves a large number of impressions to spread across more of the audience Frequency capping Source: Marketing Sherpa 2008
