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Tru2Form
MVP2
Report
Alex Stephen
Daniel Miller
Mitchell Wong
Multiply
Messenger
MVP2
Report
Alex Stephen
Daniel Miller
Mitchell Wong
Frictionless group message
composition
Individualized threads for
streamlined conversation
Personalized content yields
better response rate
MVP 2 Fixes
● Define, save, reuse
contact groups
● Enhanced user
feedback
● First-run product
walkthrough
Demo
MVP2 Testing
Multiply Messenger Importance (1-5) Satisfaction (1-5)
Feature 1 - Composition 4.5 ~5
Feature 2 - Threaded Conversations 4 4
Feature 3 - Response Rate 4.2 4
Feature 4 - Save Groups 4.3 4.5
Overall Product 4.25 4.3
Unexpected Issues
User comments
“Love the new Saved
Groups” “Useful app”
Other comments “Editing groups” “App looks bland”
What’s Next ● Editing groups
● Web client?
● Advertise to groups
Hotmail-style?
App Store

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