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!"#$%&"$'()*''&+*)%#,()-&.,#-,!+&

    THE EXPERIENCE OF THE MIT PROFESSORS IS AN ESSENTIAL STEP FOR
    BOTH YOUR CAREER AND YOUR BUSINESS

BMP is an intensive business mentoring program dedicated to accomplished entrepreneurs,
executive managers or to management teams which are part of Romanian companies or companies
from neighboring countries. The program is developed following the initiative of the Post-Privatization
Foundation with the support of Entrepreneurship Ventures Inc. (USA).

BMP is the only program for entrepreneurial education and business in Romania supported by MIT
professors. Through Business Mentoring Program, business people will bene t from the experience
of top mentors from the MIT Center for Entrepreneurship. Kenneth Morse, Laura Morse and Bill Aulet
have helped entrepreneurs and business leaders from all over the world reach their highest level of
training and development.

Our program is already tested, acknowledged, and has proven its ef ciency in Romania as well as in
many other countries such as Great Britain, Scotland, Italy, Spain, Denmark, Canada, Australia, etc.
Business Mentoring Program has helped many people worldwide reach an essential level of
development for their companies, helping them undergo all stages that lead to the building of a
sustainable and successful business.

Our mentoring program, designed to meet the level of exigence and preparation of an MBA, is structured
in 5 intensive course sessions delivered throughout a period of 5 months.

BMP aims to create a representative class of professional entrepreneurs and managers, who are able
to act ef ciently under the current economic conditions in Romania, but also in the global economic
environment. Business Mentoring Program will help experienced entrepreneurs and managers improve
their skills in order to lead their companies towards excellence.
!"#$%!&'("()**'()+)&",)'+-"!*.)%#"$.)
BMP curriculum re ects the issues and conditions of the moment, and features special sessions that
focus on today’s economic landscape. For ve intensive course sessions, of 2 days each, that expand
over a half a year period, you will learn how to create sustainable growth and competitive advantages
for your company on a global scale, overcome borders and enable sales on a global level, create value
in an organisation, through operational excellence, achieve that competitive edge on the market, create
and manage a fast-developing team, understand the nancing processes – all within the context of
today’s global economy.
Entrepreneurial product marketing                                   Entrepreneurial financing for growth

                                                                      How to better understand the importance of the
                                                                      financing process and responsibility for its execution
                                                                      How to get yourself into the right mindset to raise money
                                                                      How to find sources of funding

                                                                      financing
                                                                      How to write a business plan that generate success and
                                                                      raise money
                                                                      How to better understand what international investors
                                                                      look for




                                Entrepreneurial                Entrepreneurial
                               product marketing             financing for growth




                    Global sales                                         Designing, leading
                   strategies for                                          and building
                 ambitious Romanian                                         world class
                   entrepreneurs                                         management team



                                                 Entrepreneurial
                                              operational excellence



Global sales strategies for ambitious                                                 Designing, leading and building world
Romanian entrepreneurs                                                                class management team

 How to improve the effectiveness of sales       Entrepreneurial operational            How to improve your recruitment and
 force, sales management processes, and          excellence                             leadership skills
 the overall speed of decision making                                                   How to create a high performance team
 How to overcome borders and enable sales         How to create value in an             How to build a world-class
 on the global level                              organisation, through operational     entrepreneurial team
 How to calculate economic benefits, ROI,         excellence                            How to build a venture: understanding
 and value proposition                            How to achieve a competitive          the diversity of teams
 How to create a sales and customer focused       edge on the market                    How to develop and implement an
 culture in your company                          How to create a more globally         efficient leadership style
                                                  competitive company                   How to create and manage a
 critical accounts, compensation, Q-to-Q          How to improve your operations        fast-developing team
 performance                                      How to intelligently raise money
 How to write business plans that                 for your venture
 raise money                                      How to create a positive
 How to recruit, motivate and build a world       environment where innovation
 class sales team                                 flourishes
!""#$#%"$&'()'*!$!"+#(',$
         Kenneth P. Morse
          Serial Entrepreneur
          Visiting Professor, ESADE Business School
          Chair in Entrepreneurship, Innovation and Competitiveness, Delft
          University of Technology
          Founding Managing Director, MIT Entrepreneurship Center
          Chairman & CEO, Entrepreneurship Ventures Inc.
          National Advisory Council on Innovation & Entrepreneurship (USA)
          MassChallenge, Board of Advisors
          Member, Telefónica Disruptive Council
          Member, Citi SFS Advisory Board
          Commercialization Advisor, Dynasil Corporation
          Commercialisation Advisor, Scottish Enterprise
          New Zealand GNS Science External Expert Panel
          MIT Enterprise Forum Global Board
          Member, Barcelona HiT: The Hothouse of Innovation & Technology
          Board of Advisors of several ambitious startups
          Bachelor of Science, MIT; MBA, Harvard Business School
         Ken has been a high performance leader in global high-tech sales and sales
         management for over 35 years.

         Laura B. Morse
          Managing Director, Entrepreneurship Ventures Inc., Boston, MA, USA
          2009 Co-instructor with Prof. Diane Burton at MIT Sloan School:
          “Designing & Leading the Entrepreneurial Organization”
          Former Human Capital Partner, Atlas Venture, London, Paris, Munich,
          and Boston
          Former Senior executive with S.W.I.F.T. sc, Belgium
          Prior twenty years as a Partner with Leading Global Executive Search
          Consultancies, Russell Reynolds Associates and Heidrick & Struggles in
          Chicago, Boston, and Brussels
          B.A. and graduate work, University of Iowa, Elected to Mortar Board
         Laura has vast experience in strategic human capital issues including
         recruitment, organizational development and total reward and compensation
         systems.

         Bill K. Aulet
          Managing Director, MIT Entrepreneurship Center
          Senior lecturer, MIT Sloan School of Management
          President, MIT Clean Energy Prize
          Master’s Degree in Science Management, MIT
          University Degree in Engineering, Harvard University
         Bill is a successful leader in business, with over 25 years experience in all elds
         related to high-tech operations, product marketing and nance strategies, both
         for startups and public companies.
!"#$%&'(%)*+*,-*%
 The chance to participate in the only intensive mentoring business and entrepreneurship development
 program in Romania that is supported by professors from the MIT Center for Entrepreneurship.
 The opportunity to be a part of a representative class of professional entrepreneurs and managers,
 who are able to act ef ciently in a competitive market.
 The opportunity to learn how to increase your market share, how to expand to international markets,
 how to attract funding.
 Five intensive course sessions delivered throughout a 5-month period.
 Access to lectures and case studies on various fast-growing companies.
 Taking part in discussions with a high level of interactivity and case-focused exercises with
 real-time feedback.
 The opportunity to practice elevator pitches on potential clients, business partners or investors, with
 real-time feedback.
 The opportunity to make and cement long-term strategic relationships with leaders in the
 entrepreneurial and business community, both attendants, as well as members from the elevator
 pitch jury. They are specialised on the focus of the seminar; they are business angels, venture
 capitalists, successful entrepreneurs and responsibles for decision making.




!"'%,.%),/"$%0')%$"*%1)'/)#2
If you are ready to step up to the next level of your business and career, we are ready to help you.
BMP will provide you with a powerful learning experience. If you want to be part of a representative
class of professional entrepreneurs and managers, who are able to act ef ciently in a competitive
market, BMP is the right place. If you are willing to invest in your education and if you would like to
learn from the experience of MIT professors, then you should apply for the program.


   YOU ARE AN IDEAL CANDIDATE FOR BMP IF

   YOU ARE:                                        YOUR COMPANY OR THE COMPANY YOU
   An experienced entrepreneur                     REPRESENT HAS:
   General or executive manager                    At least 2 years of experience on the market
   Company manager                                 High rate of growth

   YOU HAVE:
   Experience in business development
   Ambitious goals
   High potential
!"#$%%$&'%
Application Process
Please visit www.businessmentoring.ro for complete admission requirements and to apply online.
Applications are requested until January 6, 2012. Number of places in the program is limited.

Program Fee
The program fee covers tuition, course materials including case studies and mentors presentations,
networking books, lunches and coffee breaks.



"!()%*!'"*+))%
January 16-17, 2012
Entrepreneurial product marketing, Bucharest

February 13-14, 2012
Global sales strategies for ambitious romanian entrepreneurs, Bucharest

March 26-27, 2012
Entrepreneurial operational excellence, Bucharest

April 23-24, 2012
Designing, leading and building world class management team, Bucharest

May 7-8, 2012
Entrepreneurial nancing for growth, Bucharest

Program Fee: € 2,400*

* Note: You can either apply for the full program (all 5 sessions) or you can be selective and choose
those sessions that suit your area of interest.



+&,*#&,)*$'+&,#!($&'-*./)!%)*0&'(!0(1
Post-Privatization Foundation
46-48 Calea Plevnei, District 1, Bucharest

Phone: +4031 1000 719, +40756 775 738
Fax: +4031 1000 720

Email: marketing@postprivatizare.ro

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Business Mentoring Program 2012

  • 1. !"#$%&"$'()*''&+*)%#,()-&.,#-,!+& THE EXPERIENCE OF THE MIT PROFESSORS IS AN ESSENTIAL STEP FOR BOTH YOUR CAREER AND YOUR BUSINESS BMP is an intensive business mentoring program dedicated to accomplished entrepreneurs, executive managers or to management teams which are part of Romanian companies or companies from neighboring countries. The program is developed following the initiative of the Post-Privatization Foundation with the support of Entrepreneurship Ventures Inc. (USA). BMP is the only program for entrepreneurial education and business in Romania supported by MIT professors. Through Business Mentoring Program, business people will bene t from the experience of top mentors from the MIT Center for Entrepreneurship. Kenneth Morse, Laura Morse and Bill Aulet have helped entrepreneurs and business leaders from all over the world reach their highest level of training and development. Our program is already tested, acknowledged, and has proven its ef ciency in Romania as well as in many other countries such as Great Britain, Scotland, Italy, Spain, Denmark, Canada, Australia, etc. Business Mentoring Program has helped many people worldwide reach an essential level of development for their companies, helping them undergo all stages that lead to the building of a sustainable and successful business. Our mentoring program, designed to meet the level of exigence and preparation of an MBA, is structured in 5 intensive course sessions delivered throughout a period of 5 months. BMP aims to create a representative class of professional entrepreneurs and managers, who are able to act ef ciently under the current economic conditions in Romania, but also in the global economic environment. Business Mentoring Program will help experienced entrepreneurs and managers improve their skills in order to lead their companies towards excellence.
  • 2. !"#$%!&'("()**'()+)&",)'+-"!*.)%#"$.) BMP curriculum re ects the issues and conditions of the moment, and features special sessions that focus on today’s economic landscape. For ve intensive course sessions, of 2 days each, that expand over a half a year period, you will learn how to create sustainable growth and competitive advantages for your company on a global scale, overcome borders and enable sales on a global level, create value in an organisation, through operational excellence, achieve that competitive edge on the market, create and manage a fast-developing team, understand the nancing processes – all within the context of today’s global economy.
  • 3. Entrepreneurial product marketing Entrepreneurial financing for growth How to better understand the importance of the financing process and responsibility for its execution How to get yourself into the right mindset to raise money How to find sources of funding financing How to write a business plan that generate success and raise money How to better understand what international investors look for Entrepreneurial Entrepreneurial product marketing financing for growth Global sales Designing, leading strategies for and building ambitious Romanian world class entrepreneurs management team Entrepreneurial operational excellence Global sales strategies for ambitious Designing, leading and building world Romanian entrepreneurs class management team How to improve the effectiveness of sales Entrepreneurial operational How to improve your recruitment and force, sales management processes, and excellence leadership skills the overall speed of decision making How to create a high performance team How to overcome borders and enable sales How to create value in an How to build a world-class on the global level organisation, through operational entrepreneurial team How to calculate economic benefits, ROI, excellence How to build a venture: understanding and value proposition How to achieve a competitive the diversity of teams How to create a sales and customer focused edge on the market How to develop and implement an culture in your company How to create a more globally efficient leadership style competitive company How to create and manage a critical accounts, compensation, Q-to-Q How to improve your operations fast-developing team performance How to intelligently raise money How to write business plans that for your venture raise money How to create a positive How to recruit, motivate and build a world environment where innovation class sales team flourishes
  • 4. !""#$#%"$&'()'*!$!"+#(',$ Kenneth P. Morse Serial Entrepreneur Visiting Professor, ESADE Business School Chair in Entrepreneurship, Innovation and Competitiveness, Delft University of Technology Founding Managing Director, MIT Entrepreneurship Center Chairman & CEO, Entrepreneurship Ventures Inc. National Advisory Council on Innovation & Entrepreneurship (USA) MassChallenge, Board of Advisors Member, Telefónica Disruptive Council Member, Citi SFS Advisory Board Commercialization Advisor, Dynasil Corporation Commercialisation Advisor, Scottish Enterprise New Zealand GNS Science External Expert Panel MIT Enterprise Forum Global Board Member, Barcelona HiT: The Hothouse of Innovation & Technology Board of Advisors of several ambitious startups Bachelor of Science, MIT; MBA, Harvard Business School Ken has been a high performance leader in global high-tech sales and sales management for over 35 years. Laura B. Morse Managing Director, Entrepreneurship Ventures Inc., Boston, MA, USA 2009 Co-instructor with Prof. Diane Burton at MIT Sloan School: “Designing & Leading the Entrepreneurial Organization” Former Human Capital Partner, Atlas Venture, London, Paris, Munich, and Boston Former Senior executive with S.W.I.F.T. sc, Belgium Prior twenty years as a Partner with Leading Global Executive Search Consultancies, Russell Reynolds Associates and Heidrick & Struggles in Chicago, Boston, and Brussels B.A. and graduate work, University of Iowa, Elected to Mortar Board Laura has vast experience in strategic human capital issues including recruitment, organizational development and total reward and compensation systems. Bill K. Aulet Managing Director, MIT Entrepreneurship Center Senior lecturer, MIT Sloan School of Management President, MIT Clean Energy Prize Master’s Degree in Science Management, MIT University Degree in Engineering, Harvard University Bill is a successful leader in business, with over 25 years experience in all elds related to high-tech operations, product marketing and nance strategies, both for startups and public companies.
  • 5. !"#$%&'(%)*+*,-*% The chance to participate in the only intensive mentoring business and entrepreneurship development program in Romania that is supported by professors from the MIT Center for Entrepreneurship. The opportunity to be a part of a representative class of professional entrepreneurs and managers, who are able to act ef ciently in a competitive market. The opportunity to learn how to increase your market share, how to expand to international markets, how to attract funding. Five intensive course sessions delivered throughout a 5-month period. Access to lectures and case studies on various fast-growing companies. Taking part in discussions with a high level of interactivity and case-focused exercises with real-time feedback. The opportunity to practice elevator pitches on potential clients, business partners or investors, with real-time feedback. The opportunity to make and cement long-term strategic relationships with leaders in the entrepreneurial and business community, both attendants, as well as members from the elevator pitch jury. They are specialised on the focus of the seminar; they are business angels, venture capitalists, successful entrepreneurs and responsibles for decision making. !"'%,.%),/"$%0')%$"*%1)'/)#2 If you are ready to step up to the next level of your business and career, we are ready to help you. BMP will provide you with a powerful learning experience. If you want to be part of a representative class of professional entrepreneurs and managers, who are able to act ef ciently in a competitive market, BMP is the right place. If you are willing to invest in your education and if you would like to learn from the experience of MIT professors, then you should apply for the program. YOU ARE AN IDEAL CANDIDATE FOR BMP IF YOU ARE: YOUR COMPANY OR THE COMPANY YOU An experienced entrepreneur REPRESENT HAS: General or executive manager At least 2 years of experience on the market Company manager High rate of growth YOU HAVE: Experience in business development Ambitious goals High potential
  • 6. !"#$%%$&'% Application Process Please visit www.businessmentoring.ro for complete admission requirements and to apply online. Applications are requested until January 6, 2012. Number of places in the program is limited. Program Fee The program fee covers tuition, course materials including case studies and mentors presentations, networking books, lunches and coffee breaks. "!()%*!'"*+))% January 16-17, 2012 Entrepreneurial product marketing, Bucharest February 13-14, 2012 Global sales strategies for ambitious romanian entrepreneurs, Bucharest March 26-27, 2012 Entrepreneurial operational excellence, Bucharest April 23-24, 2012 Designing, leading and building world class management team, Bucharest May 7-8, 2012 Entrepreneurial nancing for growth, Bucharest Program Fee: € 2,400* * Note: You can either apply for the full program (all 5 sessions) or you can be selective and choose those sessions that suit your area of interest. +&,*#&,)*$'+&,#!($&'-*./)!%)*0&'(!0(1 Post-Privatization Foundation 46-48 Calea Plevnei, District 1, Bucharest Phone: +4031 1000 719, +40756 775 738 Fax: +4031 1000 720 Email: marketing@postprivatizare.ro