The best employer branding content comes from within your organization. Whether it’s showcasing your workplace culture, job posts or company events – compelling content can help attract and recruit top talent. By leveraging your employees to amplify your employer branding, you tap into their potential to reach and influence thousands through their social networks

1. Amplify Your Employer Brand
Through Employee Advocacy
May
Your employees have the power to attract and recruit top talent for your company.

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Thanks for joining us today!
Stacy Parker
Managing Director, Blu Ivy Group
linkedin.com/in/stacyrparker/
David Lloyd
CEO, PostBeyond
linkedin.com/in/dtlloyd
@David_Lloyd_pb

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Today
1. The Shift in the Talent
2. Employee Ambassador Program
3. Key Drivers of a Winning Program
4. Final Takeaways
5. Q&A
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The difficulty employers are
having in finding qualified
employees to fill a record 6.7
million job openings in 2018.
Source: ADP & Moody’s Analytics
6.7Mof job applicants are using
social media for their job
search.
Source: Glassdoor
86% of recruiting leaders worldwide
agreed that employer brand has
a significant impact on hiring.
Source: LinkedIn
72%
The Shift In Talent
THE GAP BETWEEN AVAILABLE JOBS AND CANDIDATES

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In today’s competitive market, the balance has shifted
with more job openings than candidates to fill them.
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Bureau of Labor Statistics

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6SOURCE: 2019 EDELMAN TRUST BAROMETER - GLOBAL REPORT (https://www.edelman.com/trust-barometer)

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Employer Brand
Ambassador
Employer Brand Ambassadors are a highly motivated
team of individuals that love working for an organization.
These individuals are not afraid to take pride in telling
others about how fantastic their job is.
Ideally these people are seen as positive influencers, good
listeners, solutions focused and comfortable sharing
positive stories inside the organization and externally
through social media.
Each and every one has a story to tell, a journey they will
share within the organization and with the outside world.
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Build and Enhance Employee
Loyalty and Engagement.
Amplify Careers Awareness and
Preference.
5 Benefits of An
Employee Brand
Ambassador
Program
Increase Trust In Your Employer
Brand.
Development Opportunity for
Employees into Leaders and
Industry Experts.
Increase Applicants and Quality.

9. What Do You Need to Achieve (12 Months)
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Employee
Engagement and
Pride
Digital and Social
Share of Voice
Talent Applicants
and Hires
2 31

10. Internal Focus & Impact
Employee
Engagement & Pride
1. Grassroots Communication
2. Focus on 2 aspects of
engagement
3. Quarterly meetings with
managementKnow Your Threats
Servant Leadership
Recognize & Reward
Set Measurable Targets
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1

11. External Employer Brand Awareness,
Preference, Trust
Increase Your Digital & Social
Employer Brand Share of Voice
Set goals and track social shares,
engagement, content reaction &
response
1. Ambassadors Active
on Social
2. Influencer Mindset
3. Branded Profiles
4. EVP and Persona
Focused Content
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2

12. External Talent Applicants & Hires
1. Join and Share Wide Networks
2. Weekly Sharing of Content and Job
Shares
3. Personal messages, links to ATS
4. Refer and Respond
5. Reward
Increase Your Social
Source Of Hire and
Applicant Numbers
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3
Recommendations from
friends and family are
trusted more than any
other form of advertising.

13. Key Drivers of a Winning Program
Purpose
Why do they want
to take this on?
Goals
What are the top 3
results of their
work?
Leadership
Program
Oversight,
analytics and
rewards
People &
Behaviours
Right People
Clear expectations
& behaviours
Content
Hot Jobs
EVP
Storytelling
Leadership
Variety
Vision
Where are you
heading together?
Analytics
BHAG
Future Leaders
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14. Case Studies

15. H&M Case Study
North American. Multi-language. Won Great Place To Work Award
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The Challenge
H&M had massive growth plans in Canada and needed to stand out amongst retail competition and become a top
of mind and preferred employer. Simultaneously, they wished to become a top workplace culture in Canada.
A year later, the US division needed an EVP and a strategy to help them on the path to elevate engagement, drive
recruitment results and get recognized as a Great Place to Work.

16. H&M’s Employer Brand Pillars
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Uniquely You One Team
Experience Exciting
Possibilities

18. Impact
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200%
Increase in Talent
Applications through Social
Media
18% Jump in Engagement Scores
50%
Improvement in Quality of Hire
Metrics
100%
Jump in Employee Brand
Ambassadorship and Content
Marketing
Won Canadian Great Place To
Work Award

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Case Study:
TeamStarbuck
s
Starbucks had the goal to sit at the
same table of employment with
brands such as Facebook and
Google. To do so, they needed a
competitive advantage.
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THE WAR FOR TALENT

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#ToBeaPartner
Content analytics make it easier to understand
what resonates with the Partners and how it
performs in their networks.
Total Shares: 524
Potential Reach: 215,450
Clickthroughs: 3,786
Likes/Favourites: 834
Comments: 10
Shares/Retweets: 54
BUILD A BRAND NARRATIVE

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What’s Next For Starbucks?
Measurable employee engagement
Recruiters are now tracking engagement on
whose engaging with their content.
Creating stronger connections
Recruiters are using storytelling to create a
meaningful network of untapped talent.
Building personal brand
Partners are building their personal brand as a
trusted resource.

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Key Takeaways
• Be where your talent is today
whether it’s online or offline.
• Activate your employee voice as
a trusted source for information.
• Ensure employer branding
content is distinct and relevant
to your audience.
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Thanks for joining us today!
Blu Ivy Group
www.bluivygroup.com
At Blu Ivy, we work together to define your
employer brand and then share it to recruit,
retain and stand out. We are employer
branding, talent recruitment and culture
architects. By partnering with executives we
build award-winning people practices, inspire
extraordinary employee pride and
engagement, and cultivate better workplaces.
PostBeyond
www.postbeyond.com
At PostBeyond, our mission is to enable an
organization’s employees, customers and
partners to intelligently share content through
their trusted networks to reach, engage and
influence, driving measurable business
results.

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Q&A
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Special Offer!
Please reference your attendance at this Webinar and we
will be pleased to provide you with a complimentary SWOT
of your organizational Employer Brand Awareness,
Reputation and Marketing Strategy.
We would be thrilled to share more insights on building a
best in class Employer Brand Ambassador Program that is
best aligned to your co needs.

26. Attract, engage and influence top
talent with employee advocacy.
● Activate the employee voice on social media
● Amplify your employer branding content
● Reach and attract top talent

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Thank you.
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