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Evaluation
Daniella Johnston
In what ways does your media product use, develop or challenge forms and
conventions of real media products?
                                   Masthead

                                   Coverlines

                                Competitions &
                                  Incentives

                                  Main Image

                               Secondary Images

                                 Model Credit

                                    Banner

                               Guttenberg Design
                                    Principle

                                     Badge

                              Price/Date/Barcode
Masthead


    Branding


 Page Numbers


    Columns


   Main Image


Secondary Images


  Subscription


Guttenberg Design
     Principle
Masthead

   Main Image

    Body Text

Secondary Images

     Gutter

    Dropcap

     Kicker

  Captions/Pull
    Quotes

    Branding

     Sidebar

Guttenberg Design
     Principle

 Design Balance
House Style

Masthead      Colour Scheme
How does your media product represent particular social groups?



 Teenagers/Students
    /Young Adults



                                       Both genders/majority
                                          male audience


                                      Rock
What kind of media institution might distribute your media
product and why?


                          • Europe’s largest privately
                            owned publishing group

                          • Collected around two main
                            divisions – magazines and radio

                          • Publishes over 300 magazines

                          • Kerrang!//Q/MOJO

                          • Kerrang – 43,000 prints weekly

                          • Q - 81,000 prints monthly
• The UK’s leading consumer magazine publisher

• 90 magazines

• UNCUT/NME

• Three core audiences – men/mass market
  women/upmarket women

• Reaches almost two thirds of UK women/42% of
  UK men
Bauer or IPC?
Who would be the audience for your media product?

   What attracts you most to a
           magazine?
What would you like to see                 Conversational
  most in a magazine?




                                                      Informal
                             Informative
• Males more suited to genres such as
                             rock/metal/indie




                           • Females more suited to mainstream
                             music such as pop/RnB




My magazine is aimed at both genders. However, because it focuses on
     rock music it will be more appealing to males than females.
How did you attract/address your audience?


Direct Address
Magazine Content
What have you learnt about technologies from the process of constructing this
product?


                                     Labels e.g. Product Research

                                          Videos/Images/Office
                                               Documents


  Organisation of
     my work
Slideshare
Camera                 Zoom

                Focus          Lighting



Gridlines                                 Self Timer




   Tripod                      Flash


            Shot Composition
Photoshop
Brush Tool       Magic Eraser
                    Tool

Paint
Bucket
                    Crop

Spot
Healing
Tool            Rectangle/Line
                 /Circle Tools


Text Tool
Guttenberg Design Principle

                                             Rule of Thirds




•Primary optical area (strong fallow area)
• Terminal area
• Dead corners
Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?
Focus Group
Conclusion
Success
• Appeals to target audience
• Variety of bands
• Consistent house style
• Even distribution of images & text

Improvements
• Coverlines on cover
• Length of the article
• Image manipulation
• Small details (price/date/issue number)

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Evaluation

  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Masthead Coverlines Competitions & Incentives Main Image Secondary Images Model Credit Banner Guttenberg Design Principle Badge Price/Date/Barcode
  • 3. Masthead Branding Page Numbers Columns Main Image Secondary Images Subscription Guttenberg Design Principle
  • 4. Masthead Main Image Body Text Secondary Images Gutter Dropcap Kicker Captions/Pull Quotes Branding Sidebar Guttenberg Design Principle Design Balance
  • 5. House Style Masthead Colour Scheme
  • 6. How does your media product represent particular social groups? Teenagers/Students /Young Adults Both genders/majority male audience Rock
  • 7. What kind of media institution might distribute your media product and why? • Europe’s largest privately owned publishing group • Collected around two main divisions – magazines and radio • Publishes over 300 magazines • Kerrang!//Q/MOJO • Kerrang – 43,000 prints weekly • Q - 81,000 prints monthly
  • 8. • The UK’s leading consumer magazine publisher • 90 magazines • UNCUT/NME • Three core audiences – men/mass market women/upmarket women • Reaches almost two thirds of UK women/42% of UK men
  • 10. Who would be the audience for your media product? What attracts you most to a magazine?
  • 11. What would you like to see Conversational most in a magazine? Informal Informative
  • 12. • Males more suited to genres such as rock/metal/indie • Females more suited to mainstream music such as pop/RnB My magazine is aimed at both genders. However, because it focuses on rock music it will be more appealing to males than females.
  • 13. How did you attract/address your audience? Direct Address
  • 14.
  • 16. What have you learnt about technologies from the process of constructing this product? Labels e.g. Product Research Videos/Images/Office Documents Organisation of my work
  • 18. Camera Zoom Focus Lighting Gridlines Self Timer Tripod Flash Shot Composition
  • 19. Photoshop Brush Tool Magic Eraser Tool Paint Bucket Crop Spot Healing Tool Rectangle/Line /Circle Tools Text Tool
  • 20.
  • 21. Guttenberg Design Principle Rule of Thirds •Primary optical area (strong fallow area) • Terminal area • Dead corners
  • 22. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 23.
  • 25. Conclusion Success • Appeals to target audience • Variety of bands • Consistent house style • Even distribution of images & text Improvements • Coverlines on cover • Length of the article • Image manipulation • Small details (price/date/issue number)