1. Using Social Media to Strengthen
the Work You Do
By Danielle Brigida
brigidad@nwf.org
@starfocus

2. Today’s Agenda
• Introductions - 10 mins
• Social Media Tools - 15 mins
• Discussion - 15 mins
• Question and Answers - 20 mins

3. Danielle Brigida
@starfocus
Nerd at
Your
Service

4. Always Remember to…
• Identify an Audience
• Pick Specific Goals
• Know Your Capacity
• Have an Outreach Plan
• Have a Long-term Plan
Image: Flickr / Iowa Red Bulls

5. Listen, Communicate, Create, Track
Time on Social Media
15%
30%
Listening
Communicating
25% Creating/Experimenting
Tracking
30%

7. Establish Community to Reach the Crowd

8. Be Present, Wherever You Are
Each network has strengths, communities
and solutions to offer.
You will get out of it what you invest.

9. Consider ALL Communication
Channels

10. Do NOT Just “Push it Out”

11. Find Solutions in Social Media
• Ask questions and establish focus groups
• Use the free/affordable tools
• Give your supporters the power to help you

12. Bring the FUN to fundraising

13. Integrate Social Media
into the work you’re ALREADY doing

14. Empower Your Community
• Use social media to listen
• Be consistent and form relationships
• Ask questions
• Find ways to give your supporters a voice

15. Share and Tell…
What ways can the work you do be enriched by
social media?

16. Discussion Questions
• Do you have questions about tools you’re
currently using?
• Name a time when social media has let you
down or has surprised you.
• When was the last time you experimented
with social media?