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Similaire à Proving the Value of Facebook
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Proving the Value of Facebook
- 2. What’s New? • Hashtags • New Insights • Social Graphs • Mobile Views • Photo Comments
- 3. We Remember To… • Listen and set goals • Focus on audience • Be relevant • Track and analyze • Learn and adapt
- 4. We Work to Create Content for Every Channel * We optimize content with donation asks, but never ask for it directly unless it’s an emergency!
- 5. We Cater to Passion and Audience
- 6. We Do NOT Just “Push it Out”
- 7. Our Techniques Grow and Adapt
- 8. The Reality of Facebook • Difficult to foster community • Challenging to connect with individuals • Few people interact with brands • Low response to advertisements
- 9. Measuring Facebook: It’s about more than likes
- 10. Tips for Effective Facebook Posts • Use photos • Ask questions • Experiment! • Think bigger picture • Link where applicable • Create photo albums
- 11. Empower Your Community • Use social media to listen • Be consistent and form relationships • Ask questions • Find ways to give your supporters a voice
- 12. Be a Reliable Resource
- 13. Listen, Communicate, Create, Track Time on Social Media Listening Communicating Creating/Experimenting Tracking 30% 30% 25% 15%
- 14. Common Response to Social Measurement
- 15. Create Reports with Actionable Data
- 16. Use Web Analytics To: • Know your referring traffic from social • Top content (site sections/overall) • See earned social traffic • Identify influential websites • See timing and content trends • Compare web and social audiences
- 17. Learn Your Top Fans http://www.Crowdbooster.com
- 18. Invest in Relationships Too! Group we created has 20 mothers blogging to get kids outside Grace raised $1,400 for wildlife. We met her mom on Twitter.
- 20. Things to Consider • Users reach about 61% of their friends each month • Not everyone likes brand pages • 73% of users will “unlike” you for: – Posting too frequently – When they stop liking your product – Bad customer experience
Notes de l'éditeur
- Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.