1. Facebook, Twitter, Linkedin and
Google+ Overview
By Danielle Brigida
National Wildlife Federation
@Starfocus or brigidad@nwf.org

2. Confession:
I’m a Wildlife and Technology Geek
Learning
about the
environment is
FUN!

3. We’ll Cover…

4. There are over 100,000
non-profit pages on Facebook

5. An average user is connected to 80
community pages, groups and events

6. Page, Group, Profile

7. Understanding Terminology
• Status – Update your friends with links, photos, or info
• Admin – Person who runs a page or group.
• Wall – Public messaging on your profile
• News Feed – Where you can view friend/page updates
• Insights – Facebook page analytics
• Tagging – Type the "@" symbol. Select the
friend, page, event, group or app you want to tag from
the drop-down menu.

8. Facebook Page
• Must have an official rep as an admin
• Communicates broadly
(comments, posts)
• Posts and pages are available to
everyone
• Anyone can “Like” your page
• Admins post under the page name
• Tabs and Insights are available

9. Facebook Group
• Closed space for small groups
• Offers more privacy settings and
options
• Members must be approved or added
by other members
• They are notified by default
• Collaborate through chats, photo
albums, docs and group events
• No insights or tabs available

10. Use Custom Audiences

11. Use Powerful Imagery
and Ask Questions

12. Use Facebook as your page…
• Comment on other pages and photos
• Respond to other comments

13. (Wherever You Send Them)
Make Sharing Easy

14. Explore Causes on Facebook

15. Be Yourself

16. Create a Welcome Page with iframes
http://bit.ly/iFrameTabs

17. Facebook Ads
• Brand Awareness
• Drive offsite Traffic
• Education/outreach
• Relevant/Crisis Specific Ads
• Fan/engagement increase
http://nonprofitorgs.wordpress.com/2010/02/09/an-experiment-with-facebook-advertsing-for-nonprofit-organizations/

18. Understanding Facebook Insights

19. What these numbers mean…
• These stats are not real time (day lapse)
• Hover over the question marks for more info
• They span a week of data

20. Breakdown
• Fans <- Who your fans are
• Reach <- Your total reach (through fans)
• Who’s talking about this...

21. Watch John Haydon’s Video
http://www.johnhaydon.com/2011/10/how-
use-facebook-insights-video-tutorial/

22. What is Twitter?

23. Build Out Your Profile

24. Start with the Basics:
http://search.twitter.com
www.prnewsonline.com

25. Make Use of Saved Searches
Search for Key Words…
It allows you to be relevant

26. Find people to follow
• Twellow
• Wefollow
• Twibes
• Followerwonk
• Twitter Lists
• Friends of friends
• Search.twitter

27. Twitter Management Tools
• Cotweet
• Tweetdeck
• Hootsuite
• Seesmic
• Echofon
• Snitter
• Twitteriffic
• Twhirl

28. Create a Twitter Petition

29. Track Tweet Reactions
www.topsy.com and www.bit.ly

30. Other Free Measurement Tools
• Tweetscan • Twilert
• Twitstat • Klout
• TweetBeep • Twittergrader
• Tweetmeme • Twinfluence
• TwitScoop
• Tweet Cloud
And Hundreds More…

31. What you need to know
about Google+

32. Your Profile

33. Creating a Business Page for Your
Organization
http://bit.ly/th2stE

34. Circles

35. Your Stream

36. Google+ Hangouts

37. My questions:
• How will search results be impacted by your
social interactions?
• How will Google+ integrate with other
products…

38. MAKING THE MOST OUT OF LINKEDIN

39. Build Out Your Personal Profile
• Add a picture
• Update your work section
• Upload your existing contacts
• Personalize your Linkedin URL
• Use keywords that accurately describe you
• Let other’s find you
• Add and recommend people you meet
• Post your skills and volunteer experience

40. Join Your Company Page

41. Build Out Your Company Page

42. Check Out Your Page Analytics

43. Add Your Events

44. Join Groups
They Increase Your Network

45. Keep Track of Careers
• Former Staff
• Donors
• Volunteers and Supporters

46. Inmaps.linkedinlabs.com
Explore Your Network

47. Tips for Maintaining a Group
• Don’t over post
• Be relevant
• Answer and ask
questions
• Moderate
comments
and spam

48. Nonprofit Resources

49. Questions?