Mastering the Social Media Ecosystem (More Advanced Social Media Training)
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Mastering the Social Media Ecosystem (More Advanced Social Media Training)
- 1. The Social Media Ecosystem By Danielle Brigida brigidad@nwf.org
- 2. How Content Ranks at NWF Informal Right Now Formal 3 years from now
- 3. Remember Why You’re There Research and Learning Build Relationships Improve Reputation Issues Awareness Driving Traffic Actions Taken Fundraising
- 4. Listen, Communicate, Create, Track
- 5. Using RSS Feeds to Listen
- 6. What do you need? A Feed -> Go to a search page like google.com/blogsearch Type in the keyword you’d like to track RSS the results
- 8. Searching for your issue
- 9. Become a Subject Matter Expert
- 10. Be Reciprocal! (Mutualistic and Symbiotic) Photo by James Jordan, Flickr
- 11. Turn Failure…
- 12. Into Success!
- 13. Maintenance and Outreach Organize Friends, Followers and Fans
- 14. Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff
- 15. Tweeting from All Over the Country @NWFCalifornia @NWFTribalLands @NWFPacific @OurPublicLands @NWFalaska @TXwater @restorewetlands
- 17. Create a Welcome Page with iframes http://bit.ly/iFrameTabs
- 19. Use Facebook as your page… Comment on other pages and photos Respond to other comments
- 20. Promote Causes on Facebook http://www.causes.com/oilspill
- 21. Measuring Social Media Efforts Danielle Brigida Manager of Social Media National Wildlife Federation @starfocus or @nwf
- 22. Ways to Measure Social Media Web Analytics Sharing Analytics Subscribers Linked Sites Comments Actions
- 26. Examples: Track Sharing Metrics
- 27. Know the specific analytics offered…
- 29. Think about Trackable Objectives! http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
- 30. Track Tweet Reactionswww.topsy.com and www.bit.ly
- 31. Notice Growth of Followerswww.twittercounter.com
- 34. Breakdown Fans <- Who your fans are Reach <- Your total reach (through fans) Who’s talking about this...
- 35. Robust Tracking Guide: http://bit.ly/Fbinsights
- 36. Ways to Help NWF on Social Media Support content in Yammer and your colleagues Support the external community Track successes and share what you’ve learned
- 37. 1. Join Stumbleupon 15 Million Users 85% in the US Is consistently in the top traffic driver for NWF Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.
- 38. 2. Follow us on Foursquare.com/nwf
- 39. Great Social Media Resources
Notes de l'éditeur
- Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
- With blogging, there are several ways to track your “success” and follow how your posts are performing. These are some of the ways we look at, at the NWF. The most basic is Web Analytics, and while you may not be the people tracking the information, it will be useful for you to know what a well-received blog post looks like.
- One of the most important metrics, aside from pageviews, you can track, is how often your post has been shared. This metric can tell you how relevant your post is to your audience and the methods by which they are sharing.