The document discusses using Pinterest and Google+ for social media by the National Wildlife Federation. It provides an overview of how NWF uses each platform, including creating boards on Pinterest organized by topic and using hashtags and circles on Google+ to organize people and content. It encourages supporting NWF's work by following their pages, participating in discussions with relevant hashtags, and creating and sharing visual content.

1. NWF Staff: Using Pinterest and
Google+
Presented by
Danielle Brigida & Dani Tinker

2. Social Media Sites by Numbers
1100
500
343
170
100 48 33
0
200
400
600
800
1000
1200
Numbers in Millions

3. Pinterest
• Getting Started
• Finding the Right content
• Community Boards
• What NWF uses Pinterest for
• How to Support NWF's Work on Pinterest
Great Study by Pew Internet

4. Pinterest: Visual Bookmarking Site

5. Pinterest: Organize by Boards

6. Add a Pin it Button to Your Browser
http://about.pinterest.com/goodies/

7. Pin Sites that Have Visual Components

8. How Does NWF Use It?
http://www.pinterest.com/nwfpins

9. Audience Specific Boards
• Activism
• Shopping
• Crafts/Recipes
• Photography
• Gardening
• Fun

10. Use Pinterest Search to Find
Inspiration
Pinterest Search

11. Sharing Boards

12. Help Us on Pinterest
• Check our website to make sure things are
pinnable
• Be a personal user and create pinnable
content
• Follow http://www.pinterest.com/nwfpins

13. What’s Good About Google+?
• Improves search results
• Highlights photos
• Uses Hashtags
• Has Hangouts and Circles

14. http://www.google.com/+nationalwildlife

15. Google+
• Getting starting
• Google+ - How's it different from Facebook?
• What NWF uses Google+ For
• Hashtags and circles
• How to support NWF's work on Google+

16. Why Google+?
• Search engine optimization!
• Interesting use of #hashtags
• New way to relate to our audience
• Free technology
• Targeted messaging

17. Bringing Wildlife Supporters Together
• Photographers
• Wildlife lovers
• People who find us

18. Explore Communities

19. Hashtags on Google+

20. Organize People with Circles

21. Play with Messaging and Circles

22. Hangouts on Air – Event Page

23. Google+ Tactics and Strategy
• Listen (saved searches)
• Communicate visually
• Understand the technology
• Serve as a resource
• Keep the focus on wildlife
• Engage with Photographers

24. Integrating Visual Content

25. How to Support NWF on Google+
• “Plus” our page and put us in a circle
• Participate in trending hashtags with NWF
content
• Create visual content
• Build relationships with people