Professional Social Media
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Digital Communications workshop that talks about engaging professionally on social media and the web.
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Professional Social Media
- 1. Digital Communications Workshop By Danielle Brigida U.S. Fish and Wildlife Service
- 2. I’m a wildlife and technology geek
- 3. U.S. Fish and Wildlife Service • Over 340 Social Media Accounts • Profiles represent refuges, regions & programs • Over 700,000 people in the national communities
- 4. Social Media
- 5. It’s just a new way to do old business
- 6. What We’ll Cover • Where do you start? • Using multiple platforms • Listening to find community • Best practices around interactions • Implementing what we’ve learned at events
- 7. • Research and learning • Build relationships • Improve reputation • Increase awareness • Find a job • Increase efficiency • Fundraise • Advocate Start with what you want to accomplish
- 8. Image: Flickr / Iowa Red Bulls • Audience • Goal • Capacity/Time • Outreach plan • Long-term plan Thinking strategically…
- 9. 4 Elements of Social Strategy Listen Identify community needs Create Post content Measure Impact Evaluate efforts Engage Talk with the community
- 11. Being present helps people find you
- 12. For Social Presences • Short biography • Profile picture • Keywords • Link for more info
- 13. All the networks have differences
- 14. Social media used by scientists Collins K, Shiffman D, Rock J (2016) How Are Scientists Using Social Media in the Workplace?. PLOS ONE 11(10): e0162680. https://doi.org/10.1371/journal.pone.0162680 http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0162680
- 15. A website or blog can… Give way more context to your work
- 16. Creating a Website or Blog • Biography • Contact information • Research: publications & projects • Curriculum Vitae • Classes or speaking gigs • Resources, images, data etc. • Personality!
- 17. Tools to create a site… • Squarespace • Wordpress • Wix • Weebly • About.me
- 18. Give Yourself Time… To search for the right (legal!) image
- 19. Where do you find legal photos? • Your own photography! • Creative Commons search • Government and public domain photos • Community driven – make a request! • Morguefile.com • Stock photography
- 20. Cross promote your work on different platforms
- 22. Track your blog or site with analytics
- 23. Set up Analytics: Know Top Referrers
- 24. Community, Network, and Crowd You Community Network Crowd
- 25. Who is Your Desired Audience?
- 26. Finding a community online Search Keywords • Topic areas • Key individuals • Program references •
- 27. Search within the platforms
- 28. Searching Keywords • Search.Twitter.com • Tagboard • Hashtagify • Mentions.net • Google Scripts Tagboard.com searches hashtags
- 30. Test Google Add-ons and Scripts
- 32. Monitor Your Mentions & Keywords www.google.com/alerts
- 34. Search within Social Platforms
- 37. Reflection Make a list of key topic areas to monitor
- 38. Jim Maragos/U.S. Fish and Wildlife Service
- 39. Learn from Your Community • Use their interactions to inspire new content • Correct misinformation • Answer frequently asked questions • Find new ways to share stories
- 40. Don’t be afraid to be creative!
- 41. Ask for help (and offer it!)
- 45. Content Lifespan Social Blog Posts News Articles Features - Stories Evergreen Web Content Formal Informal Right Now 3 years from now
- 46. Weave together: Web, Mobile and Social
- 47. • Strong visuals – (short video, photo, GIF) • Information chunked with appropriate labels • More context is given and links to other resources • Mobile-friendly • Proper meta-data on your pages (so they share well) What Makes Good Content?
- 48. Blend Fun and Education Pokémon Go
- 49. Extend the Lifespan and Make it Digital
- 50. Add Value to Active Conversations
- 51. Share the strange and wonderful things about our work.
- 52. Learn from your best posts with Platform Data
- 53. Platform analytics can show audience https://analytics.twitter.com
- 54. Using Social Media at Your Next Conference or Event
- 55. Making the Most of Events Before: Do your research around attendees During: Engage with other attendees After: Maintain contacts and share resources
- 56. Before: Tip #1 - Learn the Hashtag Hint: Check the website or even search on social media
- 57. Before: Tip #2 - Find Out if There’s a Conference Group FACEBOOK AND LINKEDIN MAY HAVE A CONFERENCE GROUP
- 58. During: Tip #3 - Follow the Hashtag and Accounts that Use it
- 59. During: Tip #4 - Reach Out to Other Attendees
- 60. During: Tip #5 - Connect with People Working on Similar Issues
- 61. During: Tip #6 - Search Location on Instagram
- 62. During or After: Tip #7 – Follow Along Conferences You Can’t Attend
- 63. During: Tip #8 - Add Value and Have Fun!
- 64. Tip #9: Know When Not to Engage
- 65. After: Tip #10 - Follow-up with People Who Tweet Your Session
- 67. Danielle Brigida National Social Media Manager U.S. Fish and Wildlife Service @USFWS or @starfocus danielle_brigida@fws.gov Judy N, Flickr Thank You!
Notes de l'éditeur
- Listen – join the community, identify what they care about Create – tweet to blog post – your tool box (don’t have to use everything) – frame in a way that resonates with them Engage – respond to comments/messages (not just on your page), share user submitted content, correct misinformation Measure Impact – quantitative and qualitative START OVER
- Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.