Unleashing Social Media in Your Communications Strategy
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This document discusses how to effectively use social media to promote organizations. It recommends knowing your target audience and finding influencers within that core group. Relationship building is key - make meaningful connections by sharing stories and experiences, supporting others, and giving people content worth sharing. Tracking relationships and allowing audiences to experience your impact over time helps grow your online presence organically.
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Unleashing Social Media in Your Communications Strategy
- 1. Unleashing Social Media Photo by rubyblossom. on Flickr Danielle Brigida, National Wildlife Federation Casey Golden, Small Act
- 2. Today’s discussion • Quick Intro • KEY AREAS • Know Your Inspiration • Find Your Core Audience (Influencers) • Grow Your Relationships • Q&A
- 3. Quick Intro
- 4. It’s not a communication change. It’s a cultural revolution.
- 5. It is changing the world. It is social.
- 6. Facebook is not just for kids • Fastest growing group is women over 55 • 70% of Millionaire’s are ‘socially connected’
- 7. Not Yodeling. It’s Campfires.
- 8. Peers rule content & influence.
- 10. Lot’s of Noise. What makes you stand out?
- 11. What Sticks? • Stories. Stories. Stories. • St. Jude’s: It’s St Jude s: It s not Cancer It’s Jenny Cancer. It s Jenny. VS.
- 12. So…what’s your story? • Why did you join the organization? • What s What’s your fondest memory/experience?
- 13. Find Your Core Audience • Commonalities of those who are passionate? • Why do they say they are involved? • How to Find (tools/resources) • Target People & Organizations
- 15. Following people on Twitter • Wefollow.com • Search.twitter.com Search twitter com • Twellow.com • Followerwonk.com • Twitter lists/ recommendations
- 16. Facebook Search • Kurrently.com • Socialmention.com Socialmention com • Youropenbook.org/
- 17. Facebook Outreach • Join other pages and fan groups • Comment (respectfully) on group pages • Ask questions • Send custom updates (to people by region) • @_pagename_ @ pagename
- 18. Event Promotion • Yelp • Evite • Facebook Events • Plancast
- 19. Grow Your Relationships • Promote/Support those in your core • Build Emotional Currency (Steven Covey) • Make a deposit. • Bring audience along your journey • Allow them to experience your impact • Give them things worth sharing • Track and organize your relationships
- 20. Importance of Storytelling Share photos, stories and updates from fans
- 21. Share Content. Create Contacts. • Use your influence to promote others • Get to know online community leaders • Keep track of friends • Follow up!
- 23. Make it easy to share your message On Action Alerts Blog or Web Pages
- 24. Learn from your peers!
- 25. Content Strategy: Mile High Youth Corps
- 26. Buy In: Vermont Youth Conservation Corps
- 27. Be A Hub: Montana Conservation Corps
- 28. Questions?
- 29. Resources • Bethkanter.org • Socialbrite.org Socialbrite org • Gettingattention.org • Nonprofits.wordpress.org • Mashable.com • Smartbrief.com/socialmedia/
- 30. Contact us! • Danielle Brigida (NWF) • @starfocus, brigidad@nwf.org @starfocus brigidad@nwf org • Casey Golden (Small Act) • @SmallActGuy, casey@smallact.com @SmallActGuy casey@smallact com