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Marketing Evolution - where are you?

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MacInnis Marketing
MacInnis Marketing

Where are you in the marketing evolution? Are you more traditional in your sales and marketing or have you evolved your business to be centred around your ideal customers?

Business
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Marketing Evolution where are you? Product Centric Lead Centric Customer Centric Traditional • Make the website pretty • Product centric • Push advertising • Cold calling • Measure views and visits • Send out emails • One dimension marketing Lead Gen • Deliver leads to sales • Little sales alignment • Little automation Demand Gen • Gets leads in you sales funnel • Sales Ready Leads • Lead Scoring • Alignment to sales process • Marketing Automation • Measure conversion to Revenue Customer Centric Marketing • Customer Centric – ideal customer needs at the center of your business • Personal interactions take priority • Listening via social and survey feedback touch points • Helpful • Engagement in customers mediums • Mapping the customer journey • Integrating offline and online touch points • Measure Long term Customer Value • Benchmark Employee satisfaction • Inbound personal 1:1 marketing

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Marketing Evolution - where are you?

  • 1. Marketing Evolution where are you? Product Centric Lead Centric Customer Centric Traditional • Make the website pretty • Product centric • Push advertising • Cold calling • Measure views and visits • Send out emails • One dimension marketing Lead Gen • Deliver leads to sales • Little sales alignment • Little automation Demand Gen • Gets leads in you sales funnel • Sales Ready Leads • Lead Scoring • Alignment to sales process • Marketing Automation • Measure conversion to Revenue Customer Centric Marketing • Customer Centric – ideal customer needs at the center of your business • Personal interactions take priority • Listening via social and survey feedback touch points • Helpful • Engagement in customers mediums • Mapping the customer journey • Integrating offline and online touch points • Measure Long term Customer Value • Benchmark Employee satisfaction • Inbound personal 1:1 marketing