1. It takes a
lot of work
But I can help
you determine the best
asking price for your Home
Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 1

2. I am determined to
make sure you
have enough
information
So that you
can determine
the highest
selling price
possible
Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 2

3. We will look at
recently
SOLD homes
Next, we will look
at current homes
offered FOR
SALE
Lastly, we will look at EXPIRED
homes that did not sell
Page 45 Technique [88] Copyright © 2007 Daniel Pendley & Associates, Inc. 3

4. Do you see how this approach…
Recently
SOLD
Currently
FOR SALE
Properties
EXPIRED
Will help you determine
the Best Price
Page 45 Technique [88] Copyright © 2007 Daniel Pendley & Associates, Inc. 4

5. We will provide you with a Detailed
Current Market Analysis
Page 45 Technique [89] Copyright © 2007 Daniel Pendley & Associates, Inc. 5

6. Based on the
Information
I have given you
Where would
you like to
price your
home?
Page 46 Technique [92] Copyright © 2007 Daniel Pendley & Associates, Inc. 6

7. If you were a
buyer in today’s
market…
Based on the information
What price
would you be
willing to pay
for this home
at this time?
Page 48 Technique [98] Copyright © 2007 Daniel Pendley & Associates, Inc. 7

8. What information do you have
to believe…
?
What will happen
if…
let us
speculate
I truly believe you will
get the highest price…so
where do you want
to price your home?
Page 49 Tech [99] [100] [103] Copyright © 2007 Daniel Pendley & Associates, Inc. 8

9. Consequences of Overpricing
You will miss
initial Buyer
interest
It will take
longer to sell
Page 50 Technique [104] Copyright © 2007 Daniel Pendley & Associates, Inc. 9

10. Importance of
Current Market Value
The seller missed the Buyers initial interest
in the property, therefore the Seller
has to sell below Current Market Value.
Overpricing will take your
property longer to sell.
Page 50 Technique [104] Copyright © 2007 Daniel Pendley & Associates, Inc. 10

11. You will have
Less Activity
Agents in
the area
may not
show your
home
Page 50 Technique [105] Copyright © 2007 Daniel Pendley & Associates, Inc. 11

12. They may use your
property…
…To sell other
comparable properties
Page 50 Technique [106] Copyright © 2007 Daniel Pendley & Associates, Inc. 12

13. It will be
difficult
to get
qualified serious buyers
to make an offer
You will receive
low ball offers or
no offers at all
Page 50 Technique [107] Copyright © 2007 Daniel Pendley & Associates, Inc. 13

14. Financing
will be
Hard to
Get
Banks are only
willing to lend
to Current
Market Value
Page 50 Technique [108] Copyright © 2007 Daniel Pendley & Associates, Inc. 14

15. Which $100 bill would
you choose First?
WHY?
Page 51 Technique [110] Copyright © 2007 Daniel Pendley & Associates, Inc. 15

16. Three Types of Markets
Appreciating
Because the market is appreciating you
must price correctly…
Because the property you are trying to
purchase is also appreciating
Page 51 Technique [111] Copyright © 2007 Daniel Pendley & Associates, Inc. 16

17. Three Types of Markets
Stable
Property in a stable market must be
priced correctly in the beginning…
Because the market will not rise
Page 52 Technique [112] Copyright © 2007 Daniel Pendley & Associates, Inc. 17

18. Three Types of Markets
Declining
By not pricing correctly
in the beginning…
You are overpriced before
reaching the market.
Page 52 Technique [113] Copyright © 2007 Daniel Pendley & Associates, Inc. 18

19. The Home that Offers the Most
for the Lowest Price
All with
Similar
Homes
GETS THE OFFER
Page 52 Technique [115] Copyright © 2007 Daniel Pendley & Associates, Inc. 19

20. Has anyone
explained to
you the Cost
of Waiting
You have an
amount you
believe you
need to buy
your future
home
What happens if you price it there
instead of Current Market Value?
Page 54 Technique [117] Copyright © 2007 Daniel Pendley & Associates, Inc. 20

21. With the Cost of Waiting…
• It takes seven months…rather than seven days
to sell your home
• And the home you intend to purchase
appreciates or depreciates at the same rate
as your current home
• Interest rates changing could cost
thousands over the life of the new loan
• Remember, your equity is in the home
you purchase…not in your current home
Do you see how you will
benefit by pricing your home
at Current Market Value?
Pgs 54-55 Tech [118] to [122] Copyright © 2007 Daniel Pendley & Associates, Inc. 21

22. I have two jobs
in order to sell
your home
First…I must sell your home
to the sales people
Second…we
must sell to
the buyers
Page 57 Technique [30] Copyright © 2007 Daniel Pendley & Associates, Inc. 22

23. If you were a real estate agent
with many homes for sale at 6%
…and we brought in
a listing for 4%
Which listing would you sell first?
Page 57 Technique [127] Copyright © 2007 Daniel Pendley & Associates, Inc. 23

24. When you offer 7%...
More real estate
agents see your home
More buyers see your home
Increased activity gives
you the highest price…
Even over asking price
or with multiple offers
Saving you the Cost of Waiting!
Page 57 Technique [128] Copyright © 2007 Daniel Pendley & Associates, Inc. 24