This was the slide deck I would use to give students an overview of the course on their first day.

1. Marketing Your Small Business

2. Your Instructor

3. The Life of Dan - An Instagram Story
Aspiring Artist Discipleship Program Graphic Designer

4. The Life of Dan - An Instagram Story
Web Designer Project Manager Marketing Manager

5. The Life of Dan - An Instagram Story
Social Media Strategist
Graphic Designer
Product DesignerEngagement Specialist
Marketing Director MBA

6. My Entrepreneurship Endeavor
VlogDen.com
Niche Blog Site
Revenue Model
• Ads
• Affiliate Links
• Information Products

7. How are you liking the
TEIM program so far?

8. Customer Development Process
(Lean Startup/Entrepreneurship 101)
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

9. What Entrepreneurship Covers
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

10. What a BS in Business Management
or an MBA Covers
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

11. What No Degree Programs Cover
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

12. What You Should Have Been Introduced To…
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

13. What We Cover In This Class
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

14. What We Cover In This Class
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Problem
Solution Fit
Proposed
MVP
Proposed
Funnel(s)
Product-
Market Fit
Business
Model
Sales & Marketing
Roadmap
Scale Execution
Scale
Organization
Scale
Operations

15. How this class is structured
1 2 3
Understanding
Value
(2 Weeks)
Customer Discovery
& Sales
(5 Weeks)
Customer Validation
& Marketing
(8 Weeks)

16. Each Class Is Three Hours
1 2 3
Review Last
Weeks Assignment
Learn New
Concept
Start Implementing
New Concept

17. The C.I.A. Model
C I A
Concept Implementation Action

18. Lesson Tips
411 911 321
Need to Know If In Trouble… Next Steps

19. Why you should love marketing.
And therefore, put in the work to get the most out of this class.

20. “The essence of entrepreneurship is marketing.
The fundamental instinct of the entrepreneur arises from their capacity to discern
a market. Capital is important, management is important, but the leverage from
these two factors is dependent upon the entrepreneur’s ability to discover a
customer.”
-Flint McGlaughlin

21. “Because the purpose of business is to create a customer, the business
enterprise has two — and only two — basic functions: marketing and
innovation.”
-Peter Drucker

22. If you suck at marketing,
you suck at entrepreneurship.

23. So then. What is marketing?

24. The First Assignment

26. Garyvaynerchuk.com/fliplife-2

27. Flip Challenge
1. Find two free items or buy two items (five is
better) that you think you can Flip on eBay for
more.
2. You can look at garage sales, the Facebook
Marketplace, or Craigslist (be sure to check the
free section).
3. Bring your purchases/findings to class next
week.
4. We’ll learn some copy writing and flip the items
for some real $$$.
McKenna made $20 last year.

28. Flip Challenge
McKenna made $20 last year.
1. Don't pick up big stuff or things that are difficult
to dispose of if you can't sell it.
2. Make sure your roommates are ok with storing
it in your room.
3. Be safe: Don’t go into strangers houses.
4. Only deal with cash.
5. If you're uncomfortable, bring a buddy.
Ground Rules