CMR Consolidated Media Report

Providing today’s
consumers with multiple
media choices to get
their news and information
*Population in PR Adults 18+: 2,821,402
*Source: Nielsen Scarborough Puerto Rico, Release 1, 2015
GFR MEDIA REACHES
82%
adults in Puerto Rico, representing
2,317,200 of the total population.
01-5733-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
3 months ended June 30, 2015
CONSOLIDATED
MEDIA REPORT
Newspaper

2.1million1
3
3
9.9million2
250+
Traffic Intersections
- Street vendors as of 12/27/2014
5.5K+
Points of Sale
- Retail/Dealer locations as of 10/12/2014
13billboards
- Available for rent
EXECUTIVE
SUMMARY
7 Highlights of GFR’s Reach & Audience
GFR Media is a family-owned company, providing consumers with a variety of media
platforms and services to access news and information in Puerto Rico. Our brands are
a reflection of our commitment, providing high standards within the telecommunications
industry.
out of the
top 10 local sites3
out of the
top 10 local media sites
4
#1
#1
#3
#2
#6
#8
Combined print audience
Unique browsers monthly
Subject to Audit
Page 2 of 18 • 01-5733-0
Alliance for Audited Media

of 18 • 01-5733-0
TOTAL
AUDIENCE REACH
Adults 18+
P P PD
D D D
D D+ + +
1
4
2
5
3
6
64.7%
20.3%
51.5%
10.8%
32.5%
4%
{ 1,825,784 }
{ 573,266 }
{ 1,453,800 }
{ 303,812 }
{ 917,220 }
{ 111,486 }
P DPRINT DIGITAL

of 18 • 01-5733-0
GFR MEDIA
PRIME AUDIENCES
We reach…
Women
18+ in Puerto Rico
1,493,5281
80.2%3
82.7%2
{ 1,197,758 }
{ 1,235,218 }
MULTIPLATFORM
NEWS OUTLETS

GFR MEDIA
TARGETED AUDIENCES
We reach…
Women
18-54 in Puerto Rico
928,0481
85.5%3
89.0%2
{ 793,438 }
{ 825,722 }
MULTIPLATFORM
NEWS OUTLETS
Page 5 of 18 • 01-5733-0

GFR MEDIA
TARGETED AUDIENCES
18-24
35-44
25-34
45-54
55-64
65+
Women
by Age Group
94% 88%
94% 88%
81% 79%
88% 85%
82% 81%
66% 66%
1 2
MULTIPLATFORM
NEWS OUTLET
Page 6 of 18 • 01-5733-0

GFR MEDIA
PRIME AUDIENCES
We reach…
Millennials1
in Puerto Rico
844,918
*Demographic born
between 1981-1997
84.5%3
88.2%2
{ 713,640 }
{ 745,228 }
MULTIPLATFORM
NEWS OUTLETS
Page 7 of 18 • 01-5733-0

GFR MEDIA
TARGETED AUDIENCES
Weekly Ad Consumers
(by category)
MULTIPLATFORM
NEWS OUTLETS
MULTIPLATFORM
NEWS OUTLETS
Auto
Base
Health
Care
Banking
Retail
Wireless
Comm.
Total
Base
85% 83% 78%
83% 78%
83% 77%
85% 83% 77%
82% 77%
84%
85%
85%
85% 82% 77%
{ 1,508,112 }
{ 1,449,496 }
{ 1,297,554 }
{ 1,244,714 }
{ 1,399,840 }
{ 1,365,122 }
{ 1,598,966 }
{ 1,643,192 }
{ 1,474,730 }
{ 1,533,892 }
{ 1,712,706 }
{ 1,784,516 }
{ 1,472,036 }
{ 1,413,420 }
{ 1,262,464 }
{ 1,218,416 }
{ 1,365,404 }
{ 1,333,130 }
{ 1,376,706 }
{ 1,321,822 }
{ 1,181,540}
{ 1,144,344 }
{ 1,272,398 }
{ 1,248,840 }
2
1
3 4
Shoppers
using weekly ads
for purchase decisions
Page 8 of 18 • 01-5733-0

DIGITAL
PROPERTIES
Our combined digital product offerings average
9.9 million unique browsers per month.1
GFR Media leads the digital market in Puerto Rico with
elnuevodia.com, primerahora.com, and clasificadospr.com,
ranking among the top 10 local sites.2
Web: unique browsers Social Media
1
315K
6.7 million
1.5 million
4.9 million
2.2 million
1.5 million
437K
328K
332K
371K
179K
22K 79K
384K
178K
195K
9.9 million
1
1
1
1
3
3
3
3
3
Subject to Audit as of June 30, 2015
Page 9 of 18 • 01-5733-0

DIGITAL
PROPERTIES
Native Mobile Apps
(Unique devices monthly average)
Editorial
Newsletter
1
(iOS + Android)
Sent date: April 21st, 2015
Contact list: 1,113 emails
Open Rate: 45%
Opened e-mails: 501
Click Thru Rate (CTR): 10.7%
(Android + iOS)
(Android + iOS)
320,596
161,483
22,419
1
2
2
Page 10 of 18 • 01-5733-0
Subject to Audit

REGIONAL
TARGETED DISTRIBUTION
12 Distribution Centers Islandwide
Through our distribution
centers we can reach unique
audiences to promote
products and services.
Page 11 of 18 • 01-5733-0

CIRCULATION
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
GFR Media 187,940 348,648 350,975 382,810 499,919 392,135 222,726
Total
El Nuevo Día1
187,940 145,041 150,277 179,903 159,010 179,389 155,786
Primera Hora2
88,484 85,562 87,738 93,464 97,021 66,940
Índice3
115,123 115,136 115,169 247,445 115,725
Print
El Nuevo Día1
168,764 125,891 131,138 160,762 139,872 160,255 136,670
Primera Hora2
88,484 85,562 87,738 93,464 97,021 66,940
Índice3
114,591 114,612 114,645 246,922 115,205
Digital Replica
El Nuevo Día1
19,176 19,150 19,139 19,141 19,138 19,134 19,116
Índice3
532 524 524 523 520
Bi-Weekly Products
Clasivistos Gratuito 31,757
Clasivistos Gratuito Oeste 26,125
Total combined circulation for all bi-weekly products 57,882
Note: Indice Thursday’s print includes Indice & Indice Regionals circulation.
Subject to Audit
Page 12 of 18 • 01-5733-0

GFR MEDIA
OFFERINGS P DPRINT DIGITAL
For over 45 years, El Nuevo Día has been delivering the news,
reaching more readers than any other newspaper in Puerto Rico
with a wide variety of specialized sections for every taste: Por
Dentro, Deportes, Negocios, De Viaje, among others.
It is the most visited local site in Puerto Rico1
with over 2 million
social media followers.
Primera Hora is characterized by its light, concise, simple
language, and easy to read communication style. It celebrates
Puerto Rico’s folklore.
Though it is mostly offered as single copy sales in traffic
intersections and stores throughout the Island, it is also home
delivered. PrimeraHora.com is Puerto Rico’s third most visited
local site, second most visited local news site, and second most
downloaded local mobile app.2
Índice is a promotional and marketing platform offering a free
newspaper, web site, social media presence, and promotional events.
It is focused on a highly social audience. It has been ranked as the 8th
most visited media web site.3
Available in 4 regional editions: Índice Metro, Índice Norte,
Índice Horizonte, and Índice Suroeste, it provides a flexible
commercial advertising platform with a wide variety of creative
executions, concepts, sizes, and design.
P
P
P
D
D
D
A product in the local market since 1974, every Saturday
Construcción has the most up-to-date information on the
construction industry, new construction projects, mortgage
deals and services, and real estate, complemented by articles on
home improvement, decoration, and refinancing. For real estate
professionals, it also serves as a guide for industry events.
P
Page 13 of 18 • 01-5733-0

GFR MEDIA
OFFERINGS
For its customers, OfertaDelDía.com offers great savings on
daily deals for the best restaurants, hotels, spas, beauty salons,
events, and much more. For its advertisers, it is an excellent
advertising alternative, with guaranteed results, and no risk or
cash disbursement.
Puerto Rico’s weekly ad showcase site, Shop.pr is helping
customers save time and money by offering a simple interface with
many extras, such as product search and shopping lists, and is
available 24/7 through the web.
Puerto Rico’s up-to-date and complete culinary entertainment guide
for every taste, Sal! allows users to search restaurants by taste,
location, pricing, and ambiance, among other criteria. The editorial
content has a collection of interesting articles for foodies, including
local trends and chefs, recipes, and an extensive culinary local
event calendar. Sal! also hosts annual Sal! Awards, recognizing and
rewarding people’s choices as well as the most popular restaurants.
Clasificados PR is a classifieds service in Puerto Rico, and is
available 7 days a week in all three platforms: print, web and mobile.
It offers a broad selection of product categories, and through a
partnership with Monster.com, Clasificadospr.com is able to offer
a very robust Jobs section. Customers can take advantage of our
online self-service publishing service, visit one of our commercial sites
throughout the Island, or contact our skilled Call Center for all their
needs.
P
D
D
D
D
P DPRINT DIGITAL
Page 14 of 18 • 01-5733-0

GFR MEDIA
OFFERINGS
Audience Profile can reach your audience, taking advantage
of GFR Media’s 2.1 million customer data base, with over 40
different segmentation criteria, and multiple channel reach (email,
telemarketing, SMS, physical mail, surveys). It is the perfect
complement to your integral communication and marketing strategy.
It also offers other complementary services for your data, such as
data diagnosis, cleanup and standardization; targeted surveying;
and various analytical services such as customer profiling, and
identification of cross-selling and upselling opportunities.
BrandShare is a service that offers content marketing through
unique written, photo, video, and audio content for each brand.
The content is available through El Nuevo Día, Primera Hora and
Índice print and digital formats.
P
P
D
D
Magacín is Puerto Rico’s most exclusive lifestyle and social events
guide. Available on the web, iPhone and iPad applications, and
Sundays on print, it is focused mostly on local events and trends,
with a glance on the international arena. In addition, Magacín
Boutique provides an e-commerce platform for showcasing exclusive
merchandise from local establishments.
P
D
P DPRINT DIGITAL
Page 15 of 18 • 01-5733-0

EXPLANATORY
Page 2:
Executive Summary
1. Scarborough, PR Study 2015 R1C, Custom definition: ( Daily newspapers
print edition - Cume: El Nuevo Día OR Daily newspapers print edition - Cume:
Primera Hora OR Daily newspapers print edition - Cume: Índice OR Saturday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Saturday
newspapers print edition - Average Issue Reader: Primera Hora OR Sunday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Weekly
newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly
newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste
(Current Release Only) OR Daily newspapers e-Edition - Cume: El Nuevo Día
e-Ediition OR Daily newspapers e-Edition - Cume: Primera Hora e-Edition OR
Daily newspapers e-Edition - Cume: Índice e-Edition OR Sunday newspapers
e-Edition - Cume: El Nuevo Día e-Ediition )
2. Comscore Digital Analytix, April-June 2015. Unique browsers monthly
average. Includes unique browsers to web sites, without exclusions. (Mobile/
Web combined)
3. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites
4. SME 2015 Digital & Mobile Behavioral Study: Top 10 media sites
Page 3:
Total Audience Reach
1. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día )
2. Scarborough, PR Study 2015 R1C, Custom definition ( Saturday newspapers
print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: Primera Hora INA )
3. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspa-
per Audience: Índice INA OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines -
6 months Reader: Índice Suroeste (Current Release Only) )
4. Scarborough, PR Study 2015 R1C, Other websites visited past 30 days:
Clasificados.pr
5. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30
days: OfertaDelDia
6. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30
days: sal.pr
Page 4:
GFR Media Prime Audience:
Women 18+
1. Scarborough, PR Study 2015 R1C, Women
2. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated
Newspaper Audience: Índice INA OR Saturday newspapers print edition -
Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader:
El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte
OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice
Suroeste (Current Release Only) OR Internet sites visited/apps used past 30
days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.
com OR Internet sites visited/apps used past 30 days: sal.pr OR Other web-
sites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated
Newspaper Audience: Índice INA OR Saturday newspapers print edition -
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader:
El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte
OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice
Suroeste (Current Release Only))
Page 5:
GFR Media Targeted Audience:
Women 18-54
1. Scarborough, PR Study 2015 R1C, Women 18-54
2. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition:
(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print
edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera
Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader:
El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El
Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader:
Índice Suroeste (Current Release Only) OR Internet sites visited/apps used
past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days:
bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR
Other websites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition:
Índice Suroeste (Current Release Only))
Page 16 of 18 • 01-5733-0

EXPLANATORY
Page 6:
Women by Age Group
1. Scarborough, PR Study 2015 R1C, Women (Age groups as specified),
Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-
urday newspapers print edition - Average Issue Reader: Primera Hora OR
Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers
print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper
Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines -
6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines
- 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites
visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps
used past 30 days: bumbia.com OR Internet sites visited/apps used past 30
days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )
2. Scarborough, PR Study 2015 R1C, Women (Age groups as specified),
Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-
urday newspapers print edition - Average Issue Reader: Primera Hora OR
Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers
print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper
Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines -
6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines
- 6 months Reader: Índice Suroeste (Current Release Only))
Page 7:
GFR Media Prime Audience:
Millennials
1. Scarborough, PR Study 2015 R1C, Adults 18-34
2. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition:
Índice Suroeste (Current Release Only) OR Internet sites visited/apps used
past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days:
bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR
Other websites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition:
Índice Suroeste (Current Release Only))
Page 8:
Weekly Shoppers
1. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and
buying decisions
buying decisions, Custom definition: ( Integrated Newspaper Audience:
Índice INA OR Saturday newspapers print edition - Average Issue Reader:
Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR
Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR
Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/
shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/
shoppers/magazines - 6 months Reader: El Horizonte OR Weekly news-
papers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current
Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia
OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet
sites visited/apps used past 30 days: sal.pr OR Other websites visited past
30 days: Clasificados.pr )
buying decisions, Custom definition: ( Integrated Newspaper Audience: Índice
INA OR Saturday newspapers print edition - Average Issue Reader: Primera
Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated
Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/
magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/
magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shop-
pers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) )
buying decisions, Custom definition: ( Saturday newspapers print edition -
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Read-
er: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA )
Page 17 of 18 • 01-5733-0

EXPLANATORY
Page 9:
Digital Properties: Web
1. Comscore Digital Analytix, April-June 2015. Unique browsers monthly
average. Includes unique browsers to web sites, without exclusions. (Mobile/
Web combined)
2: SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites.
3. Google Analytics, April-June 2015. Unique browsers monthly average.
Includes unique browsers to web site, without exclusions.
Page 9:
Digital Properties:
Social Media
1. Social media includes: Facebook, Twitter, Instagram, Google, Vine, Pinterest
Page 10:
Digital Properties:
Native Apps
1. Google Analytics, Unique devices monthly average, April-June 2015
2. Flurry, Unique devices monthly average, April-June 2015
Page 10:
Digital Properties:
Editorial Newsletter
1. Source: Sailthru
Page 12:
Circulation
1. Alliance for Audited Media. Quarterly Data Report. Q2 2015. Total combined
average circulation – El Nuevo Día
2. Alliance for Audited Media. Quarterly Data Report. Q2 2015. Total combined
average circulation – Primera Hora
3. Certified Audit of Circulations. 2015 Q2. Total average circulation – Indice
(Thursday’s print circulation includes regional papers: Índice El Horizonte,
Índice El Norte, and Índice Suroeste)
Pages 13-15:
GFR Media Offerings
1. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites, Top 10
media sites, Most used local mobile apps
2. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites, Top 10
media sites, Most used local mobile apps
3. SME 2015 Digital & Mobile Behavioral Study: Top 10 media sites
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Quarterly Data Report and will be verified at the next scheduled
audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary
under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects as they pertain to the totals reported.
Page 18 of 18 • 01-5733-0 • 245526 - 744 • 08/2015
Copyright © 2015 All rights reserved.

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