Ms2 media production planning

MS2 MEDIA PRODUCTION PLANNING
Research & Planning

CONTENTS
MS2: Media Production Processes
Research into a wide range of competitors/ intertexts : Slides:

 The Possession (2012) 3-8
Narrative 3

Description 4

Sound & Lighting 5

Mise-en-scene & Camera Shots 6

Industry Research 7

Box Office, Ratings and Reviews 8

 The House At The End Of The Street 6-8
 Paranormal Activity 8-

RESEARCH INTO A WIDE RANGE OF
COMPETITORS/INTERTEXTS

‘The Possession’
 Narrative: In this movie trailer it
shows the equilibrium being the
dad (Jeffery Dean Morgan) and the
daughter (Natasha Cali's) laughing
and enjoying themselves. Then
they go shopping at what looks like
a jumble sale of old items. Whilst at
the stall the young girl spots an
antique style box that appeals to
her, once she has purchased the
item with her father she takes the
antique box home and when the
box is opened it released some sort
of mysterious curse on the young
girl

http://www.youtube.com/watch?v=0gBeG31fX40

Description:
In this trailer the director/producer relates closely to the old
fashioned „curses‟ that have always been put upon
someone if they have opened/touched something they
shouldn‟t have, which is unusual to modern day
horror‟s, this gives the movie some realism to it.
Also at the beginning the writer slowly introduces the cast
by viewing at what is to them „normal/everyday life‟ this
provides some emotional connection between the
characters and the viewers in just a short amount out
time, with the young girl acting childlike, sweet and very
happy for example in the part were she begins to dress up
in clothes she finds at the sale and when she and her
father is making puppet signs with there hands. These
actions show just how much she changes throughout the
trailer by after her opening the antique box she begins to
act like something completely abnormal to her usual self.


Sound & Lighting:
Sound: At the beginning of the trailer it features calm happy
music, which then turns into a deeper sound but still the same
rhythm which for the audience connotes that something is going
to happen at that point in the trailer, linking In with the
stereotypical conventions of a horror trailer it contains, deep
humming like music when the recognition of disruption has been
stated.
Lighting: the lighting featured in this movie includes dark dulls
grey scale type lighting throughout the trailer, which brings a
level of consistency throughout.

Mise-en-scene and Camera Shots-
Mise-en-scene
clothing/costumes: the dress codes the cast include warm clothing which
features woollen hats and long sleeve shirts which are very casual, this
connotes that she is possessed / cold hearted.
Setting: the setting of this trailer is all different places but mostly in the
fathers home which is an older house but modernised inside which also
adds to the effect of the conventional horror theme.
Camera shots of this trailer feature:
 Mid shots:
 Close ups- using depth of field technique
 Low angle shots
 High angle shots
 Over shoulder
 Long shots
 Medium close-ups
 Extreme close-ups
 Point of view shots


Mid Shot
This shot shows the
actors at an antique
style roadside
shop, in this shot it
shows everything
they sell at the
antique shop which
connotes to the
audience that the
shop sells lots of
This shot is important to the film because it
different types of
signifies a disruption.
products including
This is because its showing the young girl
cutlery and
browsing the different products which the
ornaments etc.
audience know she is about to make a very
wrong decision which will effect her hugely
which is later on shown throughout the film

In this shot the producer has
COMPETITORS/INTERTEXTS cleverly blurred out the young girl
and is focusing on the box on her
Close up using a depth of field window seal which connotes to
the audience that this prop is not
technique an ordinary box

This shot is
showing the
young girl
(main actress)
in the same
shot as the
box which
shows a lot of
significance to
the narrative
of this film.
this shot shows the box and the girl in the same
shot which connotes to the audience that the
mysterious brown box is going to show a lot of
significance in the film connecting both the actor
and the prop together.

This shot is conventional
RESEARCH INTO A WIDE RANGE OF because it shows a sick
or ill person being looked
down on by the audience
COMPETITORS/INTERTEXTS again giving the
audience a god like
feeling like a doctor
Birds eye over the shoulder shot, three shot would give to a patient

This shot is showing
the mother and father
working together
suppressing her anger
this shot shows
significance in the film
because the mother
and father are
divorced and this shot
includes them working
together in holding
there possessed
This shot is interesting because it shows a
daughter down to get
her help. This fits in with
Birdseye eye shot whilst an over the
the narrative by resolving shoulder shot all in one which connotes to
the disruption the audience that the girl is in an hospital
bed because the camera is looking down
on her giving the camera and the audience
a „godlike‟ effect.


Industry Research-
 Directed by: Ole Bornedal
 Produced by: Sam Raimi, Robert Tapert, J.R. Young
 Written By: Juliet Snowden, Stiles White
 Starring: Natasha Calis, Jeffery Dean Morgan, Kyra
Sedwick
 Music By:Anton Sanko
 Editing By: Ralph Adiao
 Studio: Ghost House Pictures, North Box Productions
 Distributed by: Loinsgate
 Released: 31st August 2012 US
 Running Time: 92 minuites
 Country: US
 Language: English

Box Office, Ratings and Reviews:
Ratings/Box Office Takings:
At the box office this film made-$74,190,468
Reviews:
This film is rated a 6/10 on IMDB
Some reviews include: “It was an incredibly well done, intricately put
together and thoroughly thought out movie! It was about what'd you
expect and quite a bit more too! I was pretty surprised and pleased with
everything really.”
“This film is underrated beyond belief, and I personally thought it was a
good, solid horror film.” (these reviews are from IMDB.com which is a
movie website which shows trailers, reviews and the latest movie
previews)
Audiences: the audiences of this trailer/movie in my opinion is
teenagers/adults a specific age at 15-20 as the film is not intensely
horrific and unsuitable for teenagers, but it not suitable for any age
younger than 15.
Censorship Issues: this film has had no censorship issues except the
fact that parents and teenagers say the film is suitable for younger
viewers than it has been rated


‘The House At The End
Of The Street’
 Narrative:
In this movie trailer it shows a young women aged
around 17-18 just moved into a new house with her
mother and father. Then they meet neighbours that
tell them stories/myths about the house on the
same street about the murders and the sister of the
young male that currently still lives there. Then
coincidently they both bump into each other. They
then develop a relationship which her mother is
suspicious of and then strange things being to
happen when the young couple are in his house
together.

COMPETITORS/ INTERTEXTS
Description, Sound, Mise-en-scene & Lighting–
Description: What's unique about this film is the fact that there is a
love story included in this film whilst also being a Thriller/Horror
which is unusual is modern day horrors, the trailer does include
some moments that include suspense and make the viewers jump
and feel shocked. This movie trailer is also very predictable that
when it begins and characters saying in the trailer about how there
was murders in the house the audience can predict that the girl that
was responsible for the murders will appear and harm the main
characters in some way.
Sound: throughout this movie trailer the music playing faster at the
more intense parts, this builds the audiences expectations and also
makes them aware that something bad is going to happen.
mise-en-scene: the dress codes is summer wear which includes
vest tops, shirts and jeans which connotes being casual.
Lighting: the lighting throughout the trailer is dark and dull
mostly, but at some parts its bright and cheery before the disruption
is recognised.


Camera Shots-
 Long shots

 Close ups

 Mid shot

 Over shoulder shot

 Medium close ups

 Low angle and high angle shots


Industry Research-
Directed by: Mark Tonderai
Produced by: Aaron Ryder, Peter Block, Ryan Kavanaugh
Written by: David Loucka, Jonathon Mostow
Starring: Jennifer Lawrence, Max Thieriot, Elizabeth Shure, Gil Bellows
Music by: Theo Green
Cinematography: Miroslaw Baszak
Editing by: Steve Mirkovoich, Karen Porter
Studio: FilmNation Entertainment
Distributed by: Relativity Media
Release Date: September 21st 2012
Running time: 101 minuites
Country: US
Language: English


Ratings/box office takings:
This film made $31,096,918 at the box office
This film is rated 5.7/10 on the IMDB website from 5,028 users some of these
reviews include:
“Clearly, I can't say too much about it but the whole idea was really well crafted.
The only reason why I'm not giving it a 10/10 is because there were a few
moments that were a bit unrealistic. Overall though, it was a very tense and
jumpy movie, Jennifer was great, and it had some really creepy imagery in it. I'd
recommend it for lovers of 'Silent house„”
“Don't think of House at the End of the Street as a slasher film. True, the story
could work as a slasher, but director Mark Tonderai has created a film that rises
above many of the usual genre clichés. The story is well-written and built around
mystery and suspense rather than cheap shocks, and even though most of the
main characters are teenagers, the film doesn't take them down the usual
paths.”

Audiences of this film include ages 15-30 I think this because the storyline if
quite complex and requires a mature understanding of what is going on.
This film features no censorship issues.


‘Orphan’
Narrative: In this trailer it features a
family of four looking to adopt a
child, once the parents go to an
orphanage at then take a liking to a
young girl named „Esther‟, they later
adopt her and she turns into
something no were near as
innocent as she makes out to be.

http://www.youtube.com/watch?v=D--oeCXioK0


 Description-
The trailer for this movie is unusual, it shows a
lot of the movie and what happens gives away a
lot of clues about the movie so the audience no
a lot about the film before they view it. Other
movie trailers only give away a few details about
the film not giving away the plot or clues about
what happens in the film.

 Sounds:
At the beginning of the trailer it features fast cheerful music and
it consistent until the audience begin to notice that „Esther‟ is not
so innocent (the part were she releases her anger in the toilet
cubicle), at that point the music stops completely so the
producer wants the audience to focus directly on the characters
and what's happening. When the characters begin to relise what
Esther is really like and the intense scenes of Esther being
violent the music speeds up and get louder which is a very
successful way of building up tension.
Near the end the sound of ticking is presented to the viewers
which is connotation the fact that the characters are running out
of time to stop Esther.
Non diegetic and diegetic sounds are played throughout the
trailer such as the crashes and bangs when Esther explodes
with anger, the squeaking of the park swings and the school bell.
An example of diegetic sounds are car doors slamming and
children laughing.

 Mise-en-scene
Dress codes: the dress codes of Esther include old fashioned smart summer
dress‟s something like a child would dress a doll in, the other characters in the
trailer are wearing very casual clothing which includes jeans and t-shirts which
show the audience that what's going on is nothing out of the ordinary.
Lighting: the lighting of this movie is light almost not fitting into the conventional
themes of a horror movie.
Camera Shots
the camera shots featured in this trailer include:
 Mid shot
 Close up
 Extreme close up
 High angle and low angle shots
 Over the shoulder shot
 Hand held
 Tracking
 Birds eye
 Point of view

 Industry Research
Directed by: Jaume Collet-Serra
Produced by: Joel Silver, Susan Downey, Leonardo DiCaprio, Jenifer
Davisson, Killoran
Screenplay: David Leslie Johnson
Story by: Alex Mace
Starring: Vera Farmiga,Peter Sarsgaard, Isabelle Fuhrman, CCH
Pounder, Jimmy Bennet
Music By:John Ottman
Cinematography: Jeff Cutter
Editing By: Timothy Alverson
Studio: Dark Castle, Entertainment, Appian Way Productions
Distributed by: Warner Bros. Pictures
Release Date: July 24th 2009
Running Time: 123minuites
Country: US
Language: English, American Sign Language, Estonian
Box Office: $76,699,6632


Ratings/ Box Office Takings
This film made at the Box Office: $76,699,6632
Its rated 7.0 out of 10 from 70,650 0n IMDB some of the reviews includes:
“Finally, a horror film about adults. Adults with complex issues and children that
act like children and not hyper precocious sex models. The reason to see this
film isn't to find out the over advertised " Esther's secret" of the film (a MAJOR
misstep in marketing. Too many people now enter the film trying to figure out the
"secret" before they normally would have been surprised), but rather to see a
well-acted (extremely well acted by Vera F.)slow-building suspense story with
excellent direction and cinematography”
“Orphan REALLY surprised me. I expected some stupid pg-13 movie that
somehow got an R rating. That was not the case. Let me tell you, Orphan is very
disturbing at parts, and pretty gruesome. The movie overall is excellent, has
some great acting, an amazing script, and excellent execution. The movie really
has a lot of suspense and the twist is pulled off very well and packs a big punch
to the viewer.”
This film is rated R in the united states and 15 in the UK it also features no
censorship issues.

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