This document compares shots from existing music videos to those used in the author's own music video. It examines conventions from videos by Ellie Goulding, Taylor Swift, Lana Del Rey, Ed Sheeran, and Colbie Caillat. The author uses similar shots and techniques, such as close-ups of faces, medium shots showing a relationship, flashbacks, and silhouetted dance scenes. Comparisons are made to show how the author's shots establish character, draw attention, and develop emotion in a similar style to popular artists' music videos.

1. Question 1:
In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
Existing media text comparison

2. This shot is from Ellie Golding's original ‘Your Song’ video, of
which I have used in my music video, however instead of just
having the girls feet, I thought it would be better to show both
together, establishing how close they are, and the way that
their feet then move closer together suggests that they have
also been getting closer. My shot was taken from a high birds
eye angle which is different to all of my other shots, which
makes it stand out a lot more than other things. This shot also
shots small details of the couple, before actually seeing their
faces together.
This shot is from Ellie Golding's original ‘Your Song’ video, of
which I have used in my music video. I think this shot works
really well, as it is near the start of my video, helping to
produce character identification, so that the audience can get
to know the girl, before they see her relationship and the
journey that she has been on. This shot is a close up which is
good as it shows all her facial features in great detail.
This shot is from Taylor Swifts music video. It shows a two
shot of the boy in the foreground and the girl in the
background. This shows that they are both close together, but
still draws our attention to one person at a time. I have used
this in my video, showing the guy in front, then the girl to
switch the viewers attention. This shot is a medium close up,
showing their bodies from the shoulders, up. This highlights
their facial expression but also allows the audience to get a
glimpse of the guys arm around the girl.
This shot is from Lana Del Ray’s music video. It is a close up
of her playing the piano. I really like this shot as it has the
piano in a linear perspective, and the hands playing in the
foreground. I have used this shot in the current time frame to
show that she is playing the song which was once wrote for the
guy she is singing and dreaming about.

3. This shot is from Ellie Golding's original ‘Your Song’ video. I
have used the same medium close up shot of their faces. I
have also used the same location as this connotes calmness
and tranquillity. I have used this shot at the beginning of my
music video, adding to the character identification, allowing the
audience to get to know the girl. In my shot however, the
camera does a 180° turn around her which I saw in Ed
Sheeran’s ‘The A Team’ video and decided to borrow.
This shot is from Ellie Golding's video. I really liked the way
that the shot was framed with the wall in the foreground as if
someone was watching her sing. I used this in my music video,
and also decided to blur the girl at the beginning of the shot to
focus on the curtain, then un blur her to focus the attention on
her playing the piano. I think that this technique worked really
well, but I did not repeat it in my music video as it is a unique
shot.
These are low lighting dance scenes from different music
video’s. I really like these, mine especially as it shows the girl,
and also her shadow on the wall behind. She is almost shown
as a silhouette which creates a nice effect. This is a convention
that is common in romantic songs as it creates emotion
through the choreography used.
This shot is from Colbie Caillat’s music video. This is a
flashback shot which she uses a lot in her romance/acoustic
related music videos. I have used the flashbacks in my music
video, and this shot is of the girl and the guy in one of the
flashbacks. They are normally used to show a change of
emotion or feelings, which is present in Colbie’s video, and
mine.
This shot is from Colbie Caillat’s music video. It shows the girl
in very casual clothing. I have used this convention in my
music video to show that they have/had a casual relationship,
feeling comfortable with each other and showing that they are
normal everyday genuine people, allowing the audience to
potentially relate to them better.